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Season 1 of the digital show recently culminated with 10 million views across platforms. The 18 episode series also garnered much appreciation from the audiences. <br><br>The success of the series stands testimony to Firstpost\\u2019s innovative and engaging content delivered on the platform. Firstpost also clocked the highest time spent and has been consistently the highest this year. The average time spent is 6.1 minutes per visit on the portal in October 2017, as per the latest comScore MMX report. <br><br>The informative and entertaining web-series, 9 Months, brought experts onboard to address to-be mothers, first-time mothers as well as women looking to get pregnant. The experts shared comprehensive details right from nutrition to exercise and beyond in an attempt to make the viewers\\u2019 pregnancy journey easier and comfortable. This visual how-to pregnancy survival guide was hosted by Meghna Pant, a to-be mother herself. The content was packaged in a compelling format ensuring the viewers stayed tuned in to the show through each 15 minute episode. <br><br>In keeping with its legacy of delivering out-of-the-box content, Firstpost stepped out with a never-done-before digital offering for women. The India\\u2019s largest and premier digital platform for news, analysis and opinion always stands for delivering clutter-breaking and innovative content to its audience. <br><br>Speaking on the occasion, Azim Lalani, Business Head, Firstpost says \\u201cWhile others are still undecided on going the IP way, we went ahead and launched it and successfully created an IP which has shown great traction and is the only one of its kind. We worked with wonderful partners and are now launching Season 2 soon. 9 Months has shown brands how to market to Mums. Apart from 9 Months, we have many more interesting IPs coming up across genres. We are very excited and happy to be the first in this space. 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Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm.<br>Sony BBC Earth, launched in March earlier this year as India\\u2019s premium factual entertainment channel with stories ranging from nature and science to adventure and human interest. With brand proposition of Feel Alive and brand pillars of grand visual spectacle, never-seen-before stories and a new perspective to knowledge and entertainment, Sony BBC Earth showcases iconic shows with legendary storytellers that makes its viewers Feel Alive. <br>Best of 2017 will have one of the most fun-filled science shows, \\u2018Inside the Factory\\u2019, which takes viewers on a gastronomical and visual feast in some of the largest factories world over. Snow Chick: A Penguin\\u2019s Tale brings in some fluffy, feathery fun this Christmas with the thrilling journey of a penguin\\u2019s life.<br>Shows like \\u2018Kolkata with Sue Perkins\\u2019 and \\u2018Hidden India\\u2019 inspire the traveler in you to celebrate the diversity, vivacity and flavours of the Indian subcontinent. Britain\\u2019s Biggest Adventures with Bear Grylls gives exploration a new meaning and shows the famous wildlife presenter visit Britain\\u2019s most extreme landscapes.<br>While \\u2018Tribal Bootcamp\\u2019 embarks on a challenging yet fun trip to tribal communities, the wildlife exploration continues with \\u2018Spy in the Wild\\u2019, which uncovers intimate stories of different animals and how they live, love and learn like humans through 30 spy cameras.<br>Viewers are also treated to action-packed adventure with two famous shows, \\u2018The Hunt\\u2019- a series capturing the dramatic world of predation and \\u2018Fishing Impossible\\u2019, which showcases adrenaline-fueled fishing antics and a healthy dose of friendly rivalry.<br>And last, but not the least, the mega event of the century, \\u2018Planet Earth II\\u2019 will take you on a breathtaking journey again this December! The series features India, its diverse landscapes and wildlife prominently across several episodes.<br>The special line-up further includes popular shows, like Bang Goes the Theory, Factomania, Nature\\u2019s Greatest Dancers, Nature\\u2019s Weirdest Events, Generation Earth, Weird Wonders of the World and many more. 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The new branding also reflects the scale of the pioneering company\\u2019s ambitions under the leadership of President &amp; CEO Dr. Ilham Kadri. The new brand is the result of extensive research with key stakeholder groups around the world.<br><br> Diversey is prominent across a range of sectors, including building care, health care, hospitality, facility management, retail and food service, in addition to food and beverage. The rebranding announcement is key evidence of intent from the newly independent company which was acquired from former parent company - the Sealed Air Corporation - by leading private investment firm, Bain Capital Private Equity in September 2017.<br><br> Diversey is now a standalone company, comprising the former Sealed Air Diversey Care division and the food hygiene solution business. It is set to be based in new corporate headquarters in York County, South Carolina in the first quarter of 2018.<br><br>The independent company has sought to immediately redefine its core mission and brand strategy, reflecting its aim to become: \\u201cThe leading global innovator, developer and provider of cleaning, sanitation and maintenance products, systems and services,\\u201d according to Dr. Ilham Kadri, President and CEO of Diversey. <br><br> Diversey is bringing a fresh dimension to its well-established reputation of shaping solutions to individual customer needs, by pledging to place their customers at the very heart of their business, and of everything they do. This \\u201ccustomer-centric\\u201d ethos delivers an ethical, responsible and tailored cleaning and hygiene service that does not neglect the bottom line; with Diversey promising to deliver signi\\ufb01cant productivity improvements, lower total operating costs and brand protection for their customers.<br><br> Diversey\\u2019s new identity was honed under the auspices of senior management drawing on counsel from London-based branding experts BrandOpus. The new branding seeks to re-emphasise the considerable range of strengths that have long been identified in Diversey\\u2019s rise to global pre-eminence. It is also explicit, as Dr.Ilham Kadri explains, of: \\u201cThe agility and decisiveness that customers can rightly anticipate, and which the new found independence has bestowed on the company\\u2019s operations.\\u201d <br><br> Dr. Kadri also reflects on the redefined ethical dimension, which she identifies as an existing strength in the market, but which has been placed center stage as a key characteristic of the new company\\u2019s approach, commenting: \\u201cDiversey plays an essential role in keeping people safe in so many key sectors that we are reaffirming our ethical ideals which we view as empowering to both our staff and our customers. As a company we are courageous in our convictions - no matter the challenge, we seek to do the right thing. Our ethics are at the heart of our business, they are non-debatable and embraced by all employees no matter their role.\\u201d<br> Diversey never loses sight of the company\\u2019s proud heritage of 94 years of expertise and knowledge. However, it is placing more emphasis on the company\\u2019s role as \\u201cFacilitators for life,\\u201d whereby the broader ethical awareness and commitments to sustainability \\u2013 such as clean water and safe food; along with abundant energy and healthy environments. This is linked with the care Diversey displays for people regardless of status.<br><br>Diversey\\u2019s new brand strategy is fundamental to its continuing success. In summarizing the company\\u2019s future, Diversey is a pioneer of the future and creators of connection. The company believes cleaning and hygiene are life essentials. Diversey\\u2019s ambition is to continue the long legacy with a renewed energy and focus which will responsibly and responsively deliver e\\ufb00ective hygiene solutions and e\\ufb03cient cleaning technologies for their staff, customers, the planet and their owners long-term benefit.\\u201d","social_title":"Diversey unveils a new brand identity ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69765,"phototitle":"","photopath":"1513340350_QEG0M1_big(45).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62578,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":87641,"title":"Radio City Brings Alive the Power of Radio with the Launch of \\u2018Rag Rag Mein Daude City\\u2019 ","summary":"With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"16:18:16","url":"","meta_title":"Radio City Brings Alive the Power of Radio with the Launch of \\u2018Rag Rag Mein Daude City\\u2019 ","meta_desc":"With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.","social_summary":"With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.","web_exclusive":0,"author_type":2,"description":"Radio City 91.1FM, India\\u2019s leading radio network, today announced a refreshed campaign which is a version 2.0 of its brand ideology of \\u2018Rag Rag Mein Daude City\\u2019. With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.<br><br>The brand film created in association with Scarecrow Communications, illustrates a blindfolded taxi driver taken through nostalgic parts of Mumbai city and being asked to guess the places he is at. The driver out of his sheer knowledge and local expertise identifies the area only by the sounds, smell and the description. The brand film highlights that the person who has the strongest connect with the city can identify the city not only with their eyes but with ears, taste and other senses. \\u201cJinki rag rag mein city daudti ho na, woh aankhon se hi nahin, saanson se, zubaan se aur kaano se bhi city dekh lete hain.<br><br> In tandem with the refreshed messaging, Radio City launched an on-air activity, \\u2018Kano Se Pehchano City\\u2019, across Hindi speaking markets. Radio City will groove to a refreshed stationality tune that will take the listeners on a city tour. The on-air campaign will witness, Radio City RJs visiting the various nooks and corners of the city, describing the place along with its sounds and asking listeners to identify the location in their respective cities. With this new campaign, Radio City focuses on being synonymous with local culture, sights and sounds in inimitable Radio City style.<br><br> The 360-degree campaign aims to highlight the power of radio and convey the message of Radio City\\u2019s micro local approach and elevate their positioning of knowing the city the best.<br><br>Commenting on the launch of the brand campaign, Mr. Abraham Thomas, CEO, Radio City said, \\u201cThe new brand campaign is an attempt to highlight the power of radio as an experiential medium building a very strong imagery in the minds of the consumer. The campaign also showcases that radio is a theatre of the mind that transcends beyond being just a mere audio medium. The campaign seamlessly resonates what our brand stands for and we are hopeful that it will further help drive synergies in every city we are present in.\\u201d<br>Commenting on the launch of the brand video, Manish Bhatt, Founder Director, Scarecrow Communications said, \\u201cIt was really a goose bumpy experience for me and my team to write the story of a storyteller who can impeccably describe our city with his eyes closed and yet manages to evoke all our senses. Especially the story for a brand which entertains all our citizens without using visuals for almost two decades.\\u201d<br><br>Celebrity superstar Richa Chaddha complimented Radio City on the new campaign. Commenting about the impact of radio, Richa said, \\u201cRadio has the power to entertain masses across all classes of society and has a reach that is unmatched in comparison to any other medium. Radio City brings to life the true spirit of the city in the form of entertainment and helps bind together listeners from every nook and corner of the city. The \\u2018Rag Rag Mein Daude City\\u2019 campaign is a true reflection of the power of radio and portrays how it best relays the pulse of the city.\\u201d<br><br>Launched in 2016, the \\u2018Rag Rag Mein Daude City\\u2019 campaign touched upon an emotion that binds citizens to their CITY. 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Later the evening was attended by Shri Devendra Fadnavis, Chief Minister of Maharashtra.<br>Naidu says, \\u201cThis is such a wonderful day and we are amidst some of the greatest minds and it\\u2019s a great day to launch #LokmatInDelhi. Families must converse in their own regional language at home. Language and emotions move together better when conversed in the mother tongue. I was educated in the regional medium and I am very proud of it and I feel one should respect - Mother who has given you birth, Motherland - place where you are born, Mother tongue, the country to which you belong to. Information with confirmation is very important - Views and news must not be mixed together. Sensationalism should end, nationalism must be given the importance. News is public good, use the power to influence wisely - use it get to the truth. Satyam - Truth, Shivam - for the greater good - Sunderam - in a beautiful manner.\\u201d<br>Dr. Manmohan Singh says, \\u201cIt is a very auspicious day that the foremost Marathi newspaper will make its presence felt in the nation\'s capital. On this auspicious occasion, I recognize the role of Lokmat group in our national life. I wish them still greater success in the years to come. Media has a great role to play in our democracy especially in these times where there are forces that always want to curb the role of media. The task of the media should be such that facts are stated and opinions are free. My prayers Is that Lokmat Group of newspapers will live up to this very important maxim.\\u201d <br>Arvind Kejriwal says, \\u201cI welcome you all to Delhi. I am very happy that Marathi people in Delhi can read Lokmat now and get news in their language. I am confident that Lokmat will combat all challenges and bring out the truth in front of people. I pray that Lokmat makes a mark of honest and true journalism across all cities in India.\\u201d <br>Nitin Gadkari says, \\u201cLokmat has always ensured that democracy has been made successful by picking up issues that affect the society. Lokmat has always ensured that the flag of honest journalism is always held high. This a great start to get the Marathi paper and news to Marathi people in Delhi. I wish Lokmat all the best.\\u201d<br>Vijay Darda, Chairman, Lokmat Media Group, says, \\u201cIt is a moment of immense pride for all of us at Lokmat Media Group, we thank our readers as we step into our Centenary Year. Rooted in nationalism, Lokmat has always stood by values, fearless journalism and its people. 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  4. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/article/article_landing.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'ArrViewArticle' => object(stdClass), 'metatitel' => 'HT Brunch forays into events', 'ogtitel' => 'HT Brunch forays into events', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_45856.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_45856.jpg', 'ogurl' => 'http://www.exchange4media.com/Print/HT-Brunch-forays-into-events_45856.html', 'canonical' => 'http://www.exchange4media.com/Print/HT-Brunch-forays-into-events_45856.html', 'metadescription' => 'Brunch, the weekly lifestyle magazine from Hindustan Times, is debuting its maiden event property &lsquo;Brunch Dialogues &ndash; Conversations with Indian Cinema&rsquo;, in Mumbai, on March 26', 'ogdescription' => 'Brunch, the weekly lifestyle magazine from Hindustan Times, is debuting its maiden event property &lsquo;Brunch Dialogues &ndash; Conversations with Indian Cinema&rsquo;, in Mumbai, on March 26', 'metatag' => 'Brunch,Hindustan Times,Rajan Bhalla,Rajiv Makhni,Vir Sanghvi', 'ArrRecentNewsMiddelbarList' => '[{"article_id":87648,"title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"19:44:24","url":"","meta_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","meta_desc":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","social_summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","web_exclusive":0,"author_type":2,"description":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney\\u2019s The Jungle Book, Minions and Mad Max Fury Road.<br><br>Featuring 100 prizes across 100 blockbusters over 100 days, this watch and win contest gives viewers a chance to win exciting prizes like smartphones, laptops, HD TVs, Macbooks, Playstations, Cars, bikes and lots more by answering simple questions.<br><br>Vivek Srivastava, EVP &amp; Head Entertainment Cluster -- TIMES NETWORK, said, \\u201cOver the years, 100 Mania has grown from strength to strength and the 5th season promises a higher dose of adrenalin-pumping blockbuster titles coupled with even bigger gratifications. I\\u2019m sure this season\\u2019s interesting proposition of #StopDreamingAndStartWinning will rob movie buffs of their sleep and induce them to stay glued to their screens, making 100 Mania a huge success.\\u201d","social_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69769,"phototitle":"","photopath":"1513347197_rP23tE_big(52).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62582,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87647,"title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"18:47:56","url":"","meta_title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","meta_desc":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","social_summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","web_exclusive":0,"author_type":2,"description":"Firstpost Studio, launched at the iMedia Brand Summit 2017, announced its premier web-series \\u20189 Months\\u2019 \\u2013 India\\u2019s first and only comprehensive web-series on pregnancy in September 2017. Season 1 of the digital show recently culminated with 10 million views across platforms. The 18 episode series also garnered much appreciation from the audiences. <br><br>The success of the series stands testimony to Firstpost\\u2019s innovative and engaging content delivered on the platform. Firstpost also clocked the highest time spent and has been consistently the highest this year. The average time spent is 6.1 minutes per visit on the portal in October 2017, as per the latest comScore MMX report. <br><br>The informative and entertaining web-series, 9 Months, brought experts onboard to address to-be mothers, first-time mothers as well as women looking to get pregnant. The experts shared comprehensive details right from nutrition to exercise and beyond in an attempt to make the viewers\\u2019 pregnancy journey easier and comfortable. This visual how-to pregnancy survival guide was hosted by Meghna Pant, a to-be mother herself. The content was packaged in a compelling format ensuring the viewers stayed tuned in to the show through each 15 minute episode. <br><br>In keeping with its legacy of delivering out-of-the-box content, Firstpost stepped out with a never-done-before digital offering for women. The India\\u2019s largest and premier digital platform for news, analysis and opinion always stands for delivering clutter-breaking and innovative content to its audience. <br><br>Speaking on the occasion, Azim Lalani, Business Head, Firstpost says \\u201cWhile others are still undecided on going the IP way, we went ahead and launched it and successfully created an IP which has shown great traction and is the only one of its kind. We worked with wonderful partners and are now launching Season 2 soon. 9 Months has shown brands how to market to Mums. Apart from 9 Months, we have many more interesting IPs coming up across genres. We are very excited and happy to be the first in this space. This is also a very impactful business model.\\u201d","social_title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69768,"phototitle":"","photopath":"1513343847_magyuj_big(51).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62581,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"},{"article_id":87645,"title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","summary":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"18:03:03","url":"","meta_title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","meta_desc":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","social_summary":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","web_exclusive":0,"author_type":2,"description":"While we brace ourselves for the New Year, it\\u2019s also time to look at what made 2017 memorable. Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm.<br>Sony BBC Earth, launched in March earlier this year as India\\u2019s premium factual entertainment channel with stories ranging from nature and science to adventure and human interest. With brand proposition of Feel Alive and brand pillars of grand visual spectacle, never-seen-before stories and a new perspective to knowledge and entertainment, Sony BBC Earth showcases iconic shows with legendary storytellers that makes its viewers Feel Alive. <br>Best of 2017 will have one of the most fun-filled science shows, \\u2018Inside the Factory\\u2019, which takes viewers on a gastronomical and visual feast in some of the largest factories world over. Snow Chick: A Penguin\\u2019s Tale brings in some fluffy, feathery fun this Christmas with the thrilling journey of a penguin\\u2019s life.<br>Shows like \\u2018Kolkata with Sue Perkins\\u2019 and \\u2018Hidden India\\u2019 inspire the traveler in you to celebrate the diversity, vivacity and flavours of the Indian subcontinent. Britain\\u2019s Biggest Adventures with Bear Grylls gives exploration a new meaning and shows the famous wildlife presenter visit Britain\\u2019s most extreme landscapes.<br>While \\u2018Tribal Bootcamp\\u2019 embarks on a challenging yet fun trip to tribal communities, the wildlife exploration continues with \\u2018Spy in the Wild\\u2019, which uncovers intimate stories of different animals and how they live, love and learn like humans through 30 spy cameras.<br>Viewers are also treated to action-packed adventure with two famous shows, \\u2018The Hunt\\u2019- a series capturing the dramatic world of predation and \\u2018Fishing Impossible\\u2019, which showcases adrenaline-fueled fishing antics and a healthy dose of friendly rivalry.<br>And last, but not the least, the mega event of the century, \\u2018Planet Earth II\\u2019 will take you on a breathtaking journey again this December! The series features India, its diverse landscapes and wildlife prominently across several episodes.<br>The special line-up further includes popular shows, like Bang Goes the Theory, Factomania, Nature\\u2019s Greatest Dancers, Nature\\u2019s Weirdest Events, Generation Earth, Weird Wonders of the World and many more. It truly is going to be the best of this beautiful world on \\u2018Best of 2017\\u2019.","social_title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69766,"phototitle":"","photopath":"1513341074_A6F6MF_big(48).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62579,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87644,"title":"Diversey unveils a new brand identity ","summary":"Diversey, the leading global hygiene and cleaning company has launched a new brand identity, vision and values to ensure it remains modern and relevant to all of its audiences","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"17:49:39","url":"","meta_title":"Diversey unveils a new brand identity ","meta_desc":"Diversey, the leading global hygiene and cleaning company has launched a new brand identity, vision and values to ensure it remains modern and relevant to all of its audiences","social_summary":"Diversey, the leading global hygiene and cleaning company has launched a new brand identity, vision and values to ensure it remains modern and relevant to all of its audiences","web_exclusive":0,"author_type":2,"description":"Diversey, the leading global hygiene and cleaning company has launched a new brand identity, vision and values to ensure it remains modern and relevant to all of its audiences.<br><br>The new brand aims to be strong and distinctive to differentiate Diversey from its competitors in a global marketplace as well as support future strategic aims. The new branding also reflects the scale of the pioneering company\\u2019s ambitions under the leadership of President &amp; CEO Dr. Ilham Kadri. The new brand is the result of extensive research with key stakeholder groups around the world.<br><br> Diversey is prominent across a range of sectors, including building care, health care, hospitality, facility management, retail and food service, in addition to food and beverage. The rebranding announcement is key evidence of intent from the newly independent company which was acquired from former parent company - the Sealed Air Corporation - by leading private investment firm, Bain Capital Private Equity in September 2017.<br><br> Diversey is now a standalone company, comprising the former Sealed Air Diversey Care division and the food hygiene solution business. It is set to be based in new corporate headquarters in York County, South Carolina in the first quarter of 2018.<br><br>The independent company has sought to immediately redefine its core mission and brand strategy, reflecting its aim to become: \\u201cThe leading global innovator, developer and provider of cleaning, sanitation and maintenance products, systems and services,\\u201d according to Dr. Ilham Kadri, President and CEO of Diversey. <br><br> Diversey is bringing a fresh dimension to its well-established reputation of shaping solutions to individual customer needs, by pledging to place their customers at the very heart of their business, and of everything they do. This \\u201ccustomer-centric\\u201d ethos delivers an ethical, responsible and tailored cleaning and hygiene service that does not neglect the bottom line; with Diversey promising to deliver signi\\ufb01cant productivity improvements, lower total operating costs and brand protection for their customers.<br><br> Diversey\\u2019s new identity was honed under the auspices of senior management drawing on counsel from London-based branding experts BrandOpus. The new branding seeks to re-emphasise the considerable range of strengths that have long been identified in Diversey\\u2019s rise to global pre-eminence. It is also explicit, as Dr.Ilham Kadri explains, of: \\u201cThe agility and decisiveness that customers can rightly anticipate, and which the new found independence has bestowed on the company\\u2019s operations.\\u201d <br><br> Dr. Kadri also reflects on the redefined ethical dimension, which she identifies as an existing strength in the market, but which has been placed center stage as a key characteristic of the new company\\u2019s approach, commenting: \\u201cDiversey plays an essential role in keeping people safe in so many key sectors that we are reaffirming our ethical ideals which we view as empowering to both our staff and our customers. As a company we are courageous in our convictions - no matter the challenge, we seek to do the right thing. Our ethics are at the heart of our business, they are non-debatable and embraced by all employees no matter their role.\\u201d<br> Diversey never loses sight of the company\\u2019s proud heritage of 94 years of expertise and knowledge. However, it is placing more emphasis on the company\\u2019s role as \\u201cFacilitators for life,\\u201d whereby the broader ethical awareness and commitments to sustainability \\u2013 such as clean water and safe food; along with abundant energy and healthy environments. This is linked with the care Diversey displays for people regardless of status.<br><br>Diversey\\u2019s new brand strategy is fundamental to its continuing success. In summarizing the company\\u2019s future, Diversey is a pioneer of the future and creators of connection. The company believes cleaning and hygiene are life essentials. Diversey\\u2019s ambition is to continue the long legacy with a renewed energy and focus which will responsibly and responsively deliver e\\ufb00ective hygiene solutions and e\\ufb03cient cleaning technologies for their staff, customers, the planet and their owners long-term benefit.\\u201d","social_title":"Diversey unveils a new brand identity ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69765,"phototitle":"","photopath":"1513340350_QEG0M1_big(45).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62578,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":87641,"title":"Radio City Brings Alive the Power of Radio with the Launch of \\u2018Rag Rag Mein Daude City\\u2019 ","summary":"With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"16:18:16","url":"","meta_title":"Radio City Brings Alive the Power of Radio with the Launch of \\u2018Rag Rag Mein Daude City\\u2019 ","meta_desc":"With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.","social_summary":"With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.","web_exclusive":0,"author_type":2,"description":"Radio City 91.1FM, India\\u2019s leading radio network, today announced a refreshed campaign which is a version 2.0 of its brand ideology of \\u2018Rag Rag Mein Daude City\\u2019. With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.<br><br>The brand film created in association with Scarecrow Communications, illustrates a blindfolded taxi driver taken through nostalgic parts of Mumbai city and being asked to guess the places he is at. The driver out of his sheer knowledge and local expertise identifies the area only by the sounds, smell and the description. The brand film highlights that the person who has the strongest connect with the city can identify the city not only with their eyes but with ears, taste and other senses. \\u201cJinki rag rag mein city daudti ho na, woh aankhon se hi nahin, saanson se, zubaan se aur kaano se bhi city dekh lete hain.<br><br> In tandem with the refreshed messaging, Radio City launched an on-air activity, \\u2018Kano Se Pehchano City\\u2019, across Hindi speaking markets. Radio City will groove to a refreshed stationality tune that will take the listeners on a city tour. The on-air campaign will witness, Radio City RJs visiting the various nooks and corners of the city, describing the place along with its sounds and asking listeners to identify the location in their respective cities. With this new campaign, Radio City focuses on being synonymous with local culture, sights and sounds in inimitable Radio City style.<br><br> The 360-degree campaign aims to highlight the power of radio and convey the message of Radio City\\u2019s micro local approach and elevate their positioning of knowing the city the best.<br><br>Commenting on the launch of the brand campaign, Mr. Abraham Thomas, CEO, Radio City said, \\u201cThe new brand campaign is an attempt to highlight the power of radio as an experiential medium building a very strong imagery in the minds of the consumer. The campaign also showcases that radio is a theatre of the mind that transcends beyond being just a mere audio medium. The campaign seamlessly resonates what our brand stands for and we are hopeful that it will further help drive synergies in every city we are present in.\\u201d<br>Commenting on the launch of the brand video, Manish Bhatt, Founder Director, Scarecrow Communications said, \\u201cIt was really a goose bumpy experience for me and my team to write the story of a storyteller who can impeccably describe our city with his eyes closed and yet manages to evoke all our senses. Especially the story for a brand which entertains all our citizens without using visuals for almost two decades.\\u201d<br><br>Celebrity superstar Richa Chaddha complimented Radio City on the new campaign. Commenting about the impact of radio, Richa said, \\u201cRadio has the power to entertain masses across all classes of society and has a reach that is unmatched in comparison to any other medium. Radio City brings to life the true spirit of the city in the form of entertainment and helps bind together listeners from every nook and corner of the city. The \\u2018Rag Rag Mein Daude City\\u2019 campaign is a true reflection of the power of radio and portrays how it best relays the pulse of the city.\\u201d<br><br>Launched in 2016, the \\u2018Rag Rag Mein Daude City\\u2019 campaign touched upon an emotion that binds citizens to their CITY. Radio in its very essence is local just as every city has its unique identity, and it is this sentiment that Radio City takes to the next level by redefining \\u2018local\\u2019 for India.","social_title":"Radio City Brings Alive the Power of Radio with the Launch of \\u2018Rag Rag Mein Daude City\\u2019 ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69764,"phototitle":"","photopath":"1513334804_tXjiQW_big(3).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62575,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87633,"title":"Lokmat Launches in New Delhi as it enters Centenary Year","summary":"Political fraternity congratulates Lokmat for carrying forward the legacy of Marathi language ","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"00:00:00","url":"","meta_title":"Lokmat Launches in New Delhi as it enters Centenary Year","meta_desc":"Political fraternity congratulates Lokmat for carrying forward the legacy of Marathi language ","social_summary":"Political fraternity congratulates Lokmat for carrying forward the legacy of Marathi language ","web_exclusive":0,"author_type":2,"description":"Lokmat, Maharashtra &amp; Goa\\u2019s leading Newspaper, launched its New Delhi edition in the Capital at a special inauguration event attended by M Venkaiah Naidu, Hon\\u2019ble Vice President of India, Dr. Manmohan Singh, Hon\\u2019ble MP &amp; Former Prime Minister of India, Arvind Kejriwal, Chief Minister of Govt of NCT, Delhi, Nitin Gadkari, Hon\\u2019ble Union Minister of Road, Transport &amp; Highways, Shipping &amp; Water Resources, Prakash Javedkar, Union HRD Minister, Ravi Prasad, Hon\\u2019ble Union Minister of IT, Chowdhury Birender Singh, Hon\\u2019ble Minister of Steel, PJ Kurian, Rajya Sabha Vice Chairman. Later the evening was attended by Shri Devendra Fadnavis, Chief Minister of Maharashtra.<br>Naidu says, \\u201cThis is such a wonderful day and we are amidst some of the greatest minds and it\\u2019s a great day to launch #LokmatInDelhi. Families must converse in their own regional language at home. Language and emotions move together better when conversed in the mother tongue. I was educated in the regional medium and I am very proud of it and I feel one should respect - Mother who has given you birth, Motherland - place where you are born, Mother tongue, the country to which you belong to. Information with confirmation is very important - Views and news must not be mixed together. Sensationalism should end, nationalism must be given the importance. News is public good, use the power to influence wisely - use it get to the truth. Satyam - Truth, Shivam - for the greater good - Sunderam - in a beautiful manner.\\u201d<br>Dr. Manmohan Singh says, \\u201cIt is a very auspicious day that the foremost Marathi newspaper will make its presence felt in the nation\'s capital. On this auspicious occasion, I recognize the role of Lokmat group in our national life. I wish them still greater success in the years to come. Media has a great role to play in our democracy especially in these times where there are forces that always want to curb the role of media. The task of the media should be such that facts are stated and opinions are free. My prayers Is that Lokmat Group of newspapers will live up to this very important maxim.\\u201d <br>Arvind Kejriwal says, \\u201cI welcome you all to Delhi. I am very happy that Marathi people in Delhi can read Lokmat now and get news in their language. I am confident that Lokmat will combat all challenges and bring out the truth in front of people. I pray that Lokmat makes a mark of honest and true journalism across all cities in India.\\u201d <br>Nitin Gadkari says, \\u201cLokmat has always ensured that democracy has been made successful by picking up issues that affect the society. Lokmat has always ensured that the flag of honest journalism is always held high. This a great start to get the Marathi paper and news to Marathi people in Delhi. I wish Lokmat all the best.\\u201d<br>Vijay Darda, Chairman, Lokmat Media Group, says, \\u201cIt is a moment of immense pride for all of us at Lokmat Media Group, we thank our readers as we step into our Centenary Year. Rooted in nationalism, Lokmat has always stood by values, fearless journalism and its people. 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  48. at Pipeline->Illuminate\Routing\{closure}(object(Request)) in Pipeline.php line 102
  49. at Pipeline->then(object(Closure)) in Kernel.php line 149
  50. at Kernel->sendRequestThroughRouter(object(Request)) in Kernel.php line 116
  51. at Kernel->handle(object(Request)) in index.php line 55

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The content was packaged in a compelling format ensuring the viewers stayed tuned in to the show through each 15 minute episode. <br><br>In keeping with its legacy of delivering out-of-the-box content, Firstpost stepped out with a never-done-before digital offering for women. The India\\u2019s largest and premier digital platform for news, analysis and opinion always stands for delivering clutter-breaking and innovative content to its audience. <br><br>Speaking on the occasion, Azim Lalani, Business Head, Firstpost says \\u201cWhile others are still undecided on going the IP way, we went ahead and launched it and successfully created an IP which has shown great traction and is the only one of its kind. We worked with wonderful partners and are now launching Season 2 soon. 9 Months has shown brands how to market to Mums. Apart from 9 Months, we have many more interesting IPs coming up across genres. We are very excited and happy to be the first in this space. 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Snow Chick: A Penguin\\u2019s Tale brings in some fluffy, feathery fun this Christmas with the thrilling journey of a penguin\\u2019s life.<br>Shows like \\u2018Kolkata with Sue Perkins\\u2019 and \\u2018Hidden India\\u2019 inspire the traveler in you to celebrate the diversity, vivacity and flavours of the Indian subcontinent. Britain\\u2019s Biggest Adventures with Bear Grylls gives exploration a new meaning and shows the famous wildlife presenter visit Britain\\u2019s most extreme landscapes.<br>While \\u2018Tribal Bootcamp\\u2019 embarks on a challenging yet fun trip to tribal communities, the wildlife exploration continues with \\u2018Spy in the Wild\\u2019, which uncovers intimate stories of different animals and how they live, love and learn like humans through 30 spy cameras.<br>Viewers are also treated to action-packed adventure with two famous shows, \\u2018The Hunt\\u2019- a series capturing the dramatic world of predation and \\u2018Fishing Impossible\\u2019, which showcases adrenaline-fueled fishing antics and a healthy dose of friendly rivalry.<br>And last, but not the least, the mega event of the century, \\u2018Planet Earth II\\u2019 will take you on a breathtaking journey again this December! 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The new branding also reflects the scale of the pioneering company\\u2019s ambitions under the leadership of President &amp; CEO Dr. Ilham Kadri. The new brand is the result of extensive research with key stakeholder groups around the world.<br><br> Diversey is prominent across a range of sectors, including building care, health care, hospitality, facility management, retail and food service, in addition to food and beverage. The rebranding announcement is key evidence of intent from the newly independent company which was acquired from former parent company - the Sealed Air Corporation - by leading private investment firm, Bain Capital Private Equity in September 2017.<br><br> Diversey is now a standalone company, comprising the former Sealed Air Diversey Care division and the food hygiene solution business. It is set to be based in new corporate headquarters in York County, South Carolina in the first quarter of 2018.<br><br>The independent company has sought to immediately redefine its core mission and brand strategy, reflecting its aim to become: \\u201cThe leading global innovator, developer and provider of cleaning, sanitation and maintenance products, systems and services,\\u201d according to Dr. Ilham Kadri, President and CEO of Diversey. <br><br> Diversey is bringing a fresh dimension to its well-established reputation of shaping solutions to individual customer needs, by pledging to place their customers at the very heart of their business, and of everything they do. This \\u201ccustomer-centric\\u201d ethos delivers an ethical, responsible and tailored cleaning and hygiene service that does not neglect the bottom line; with Diversey promising to deliver signi\\ufb01cant productivity improvements, lower total operating costs and brand protection for their customers.<br><br> Diversey\\u2019s new identity was honed under the auspices of senior management drawing on counsel from London-based branding experts BrandOpus. The new branding seeks to re-emphasise the considerable range of strengths that have long been identified in Diversey\\u2019s rise to global pre-eminence. It is also explicit, as Dr.Ilham Kadri explains, of: \\u201cThe agility and decisiveness that customers can rightly anticipate, and which the new found independence has bestowed on the company\\u2019s operations.\\u201d <br><br> Dr. Kadri also reflects on the redefined ethical dimension, which she identifies as an existing strength in the market, but which has been placed center stage as a key characteristic of the new company\\u2019s approach, commenting: \\u201cDiversey plays an essential role in keeping people safe in so many key sectors that we are reaffirming our ethical ideals which we view as empowering to both our staff and our customers. As a company we are courageous in our convictions - no matter the challenge, we seek to do the right thing. Our ethics are at the heart of our business, they are non-debatable and embraced by all employees no matter their role.\\u201d<br> Diversey never loses sight of the company\\u2019s proud heritage of 94 years of expertise and knowledge. 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Radio City will groove to a refreshed stationality tune that will take the listeners on a city tour. The on-air campaign will witness, Radio City RJs visiting the various nooks and corners of the city, describing the place along with its sounds and asking listeners to identify the location in their respective cities. With this new campaign, Radio City focuses on being synonymous with local culture, sights and sounds in inimitable Radio City style.<br><br> The 360-degree campaign aims to highlight the power of radio and convey the message of Radio City\\u2019s micro local approach and elevate their positioning of knowing the city the best.<br><br>Commenting on the launch of the brand campaign, Mr. Abraham Thomas, CEO, Radio City said, \\u201cThe new brand campaign is an attempt to highlight the power of radio as an experiential medium building a very strong imagery in the minds of the consumer. The campaign also showcases that radio is a theatre of the mind that transcends beyond being just a mere audio medium. The campaign seamlessly resonates what our brand stands for and we are hopeful that it will further help drive synergies in every city we are present in.\\u201d<br>Commenting on the launch of the brand video, Manish Bhatt, Founder Director, Scarecrow Communications said, \\u201cIt was really a goose bumpy experience for me and my team to write the story of a storyteller who can impeccably describe our city with his eyes closed and yet manages to evoke all our senses. Especially the story for a brand which entertains all our citizens without using visuals for almost two decades.\\u201d<br><br>Celebrity superstar Richa Chaddha complimented Radio City on the new campaign. Commenting about the impact of radio, Richa said, \\u201cRadio has the power to entertain masses across all classes of society and has a reach that is unmatched in comparison to any other medium. 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Later the evening was attended by Shri Devendra Fadnavis, Chief Minister of Maharashtra.<br>Naidu says, \\u201cThis is such a wonderful day and we are amidst some of the greatest minds and it\\u2019s a great day to launch #LokmatInDelhi. Families must converse in their own regional language at home. Language and emotions move together better when conversed in the mother tongue. I was educated in the regional medium and I am very proud of it and I feel one should respect - Mother who has given you birth, Motherland - place where you are born, Mother tongue, the country to which you belong to. Information with confirmation is very important - Views and news must not be mixed together. Sensationalism should end, nationalism must be given the importance. News is public good, use the power to influence wisely - use it get to the truth. Satyam - Truth, Shivam - for the greater good - Sunderam - in a beautiful manner.\\u201d<br>Dr. Manmohan Singh says, \\u201cIt is a very auspicious day that the foremost Marathi newspaper will make its presence felt in the nation\'s capital. On this auspicious occasion, I recognize the role of Lokmat group in our national life. I wish them still greater success in the years to come. Media has a great role to play in our democracy especially in these times where there are forces that always want to curb the role of media. The task of the media should be such that facts are stated and opinions are free. My prayers Is that Lokmat Group of newspapers will live up to this very important maxim.\\u201d <br>Arvind Kejriwal says, \\u201cI welcome you all to Delhi. I am very happy that Marathi people in Delhi can read Lokmat now and get news in their language. I am confident that Lokmat will combat all challenges and bring out the truth in front of people. I pray that Lokmat makes a mark of honest and true journalism across all cities in India.\\u201d <br>Nitin Gadkari says, \\u201cLokmat has always ensured that democracy has been made successful by picking up issues that affect the society. Lokmat has always ensured that the flag of honest journalism is always held high. This a great start to get the Marathi paper and news to Marathi people in Delhi. I wish Lokmat all the best.\\u201d<br>Vijay Darda, Chairman, Lokmat Media Group, says, \\u201cIt is a moment of immense pride for all of us at Lokmat Media Group, we thank our readers as we step into our Centenary Year. Rooted in nationalism, Lokmat has always stood by values, fearless journalism and its people. 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  4. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/layouts/app.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'obLevel' => 0, 'ArrViewArticle' => object(stdClass), 'metatitel' => 'HT Brunch forays into events', 'ogtitel' => 'HT Brunch forays into events', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_45856.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_45856.jpg', 'ogurl' => 'http://www.exchange4media.com/Print/HT-Brunch-forays-into-events_45856.html', 'canonical' => 'http://www.exchange4media.com/Print/HT-Brunch-forays-into-events_45856.html', 'metadescription' => 'Brunch, the weekly lifestyle magazine from Hindustan Times, is debuting its maiden event property &lsquo;Brunch Dialogues &ndash; Conversations with Indian Cinema&rsquo;, in Mumbai, on March 26', 'ogdescription' => 'Brunch, the weekly lifestyle magazine from Hindustan Times, is debuting its maiden event property &lsquo;Brunch Dialogues &ndash; Conversations with Indian Cinema&rsquo;, in Mumbai, on March 26', 'metatag' => 'Brunch,Hindustan Times,Rajan Bhalla,Rajiv Makhni,Vir Sanghvi', 'ArrRecentNewsMiddelbarList' => '[{"article_id":87648,"title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"19:44:24","url":"","meta_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","meta_desc":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","social_summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","web_exclusive":0,"author_type":2,"description":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm. 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I\\u2019m sure this season\\u2019s interesting proposition of #StopDreamingAndStartWinning will rob movie buffs of their sleep and induce them to stay glued to their screens, making 100 Mania a huge success.\\u201d","social_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69769,"phototitle":"","photopath":"1513347197_rP23tE_big(52).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62582,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87647,"title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"18:47:56","url":"","meta_title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","meta_desc":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","social_summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","web_exclusive":0,"author_type":2,"description":"Firstpost Studio, launched at the iMedia Brand Summit 2017, announced its premier web-series \\u20189 Months\\u2019 \\u2013 India\\u2019s first and only comprehensive web-series on pregnancy in September 2017. Season 1 of the digital show recently culminated with 10 million views across platforms. The 18 episode series also garnered much appreciation from the audiences. <br><br>The success of the series stands testimony to Firstpost\\u2019s innovative and engaging content delivered on the platform. Firstpost also clocked the highest time spent and has been consistently the highest this year. The average time spent is 6.1 minutes per visit on the portal in October 2017, as per the latest comScore MMX report. <br><br>The informative and entertaining web-series, 9 Months, brought experts onboard to address to-be mothers, first-time mothers as well as women looking to get pregnant. The experts shared comprehensive details right from nutrition to exercise and beyond in an attempt to make the viewers\\u2019 pregnancy journey easier and comfortable. This visual how-to pregnancy survival guide was hosted by Meghna Pant, a to-be mother herself. The content was packaged in a compelling format ensuring the viewers stayed tuned in to the show through each 15 minute episode. <br><br>In keeping with its legacy of delivering out-of-the-box content, Firstpost stepped out with a never-done-before digital offering for women. The India\\u2019s largest and premier digital platform for news, analysis and opinion always stands for delivering clutter-breaking and innovative content to its audience. <br><br>Speaking on the occasion, Azim Lalani, Business Head, Firstpost says \\u201cWhile others are still undecided on going the IP way, we went ahead and launched it and successfully created an IP which has shown great traction and is the only one of its kind. We worked with wonderful partners and are now launching Season 2 soon. 9 Months has shown brands how to market to Mums. Apart from 9 Months, we have many more interesting IPs coming up across genres. We are very excited and happy to be the first in this space. 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Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm.<br>Sony BBC Earth, launched in March earlier this year as India\\u2019s premium factual entertainment channel with stories ranging from nature and science to adventure and human interest. With brand proposition of Feel Alive and brand pillars of grand visual spectacle, never-seen-before stories and a new perspective to knowledge and entertainment, Sony BBC Earth showcases iconic shows with legendary storytellers that makes its viewers Feel Alive. <br>Best of 2017 will have one of the most fun-filled science shows, \\u2018Inside the Factory\\u2019, which takes viewers on a gastronomical and visual feast in some of the largest factories world over. Snow Chick: A Penguin\\u2019s Tale brings in some fluffy, feathery fun this Christmas with the thrilling journey of a penguin\\u2019s life.<br>Shows like \\u2018Kolkata with Sue Perkins\\u2019 and \\u2018Hidden India\\u2019 inspire the traveler in you to celebrate the diversity, vivacity and flavours of the Indian subcontinent. Britain\\u2019s Biggest Adventures with Bear Grylls gives exploration a new meaning and shows the famous wildlife presenter visit Britain\\u2019s most extreme landscapes.<br>While \\u2018Tribal Bootcamp\\u2019 embarks on a challenging yet fun trip to tribal communities, the wildlife exploration continues with \\u2018Spy in the Wild\\u2019, which uncovers intimate stories of different animals and how they live, love and learn like humans through 30 spy cameras.<br>Viewers are also treated to action-packed adventure with two famous shows, \\u2018The Hunt\\u2019- a series capturing the dramatic world of predation and \\u2018Fishing Impossible\\u2019, which showcases adrenaline-fueled fishing antics and a healthy dose of friendly rivalry.<br>And last, but not the least, the mega event of the century, \\u2018Planet Earth II\\u2019 will take you on a breathtaking journey again this December! 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The new branding also reflects the scale of the pioneering company\\u2019s ambitions under the leadership of President &amp; CEO Dr. Ilham Kadri. The new brand is the result of extensive research with key stakeholder groups around the world.<br><br> Diversey is prominent across a range of sectors, including building care, health care, hospitality, facility management, retail and food service, in addition to food and beverage. The rebranding announcement is key evidence of intent from the newly independent company which was acquired from former parent company - the Sealed Air Corporation - by leading private investment firm, Bain Capital Private Equity in September 2017.<br><br> Diversey is now a standalone company, comprising the former Sealed Air Diversey Care division and the food hygiene solution business. It is set to be based in new corporate headquarters in York County, South Carolina in the first quarter of 2018.<br><br>The independent company has sought to immediately redefine its core mission and brand strategy, reflecting its aim to become: \\u201cThe leading global innovator, developer and provider of cleaning, sanitation and maintenance products, systems and services,\\u201d according to Dr. Ilham Kadri, President and CEO of Diversey. <br><br> Diversey is bringing a fresh dimension to its well-established reputation of shaping solutions to individual customer needs, by pledging to place their customers at the very heart of their business, and of everything they do. This \\u201ccustomer-centric\\u201d ethos delivers an ethical, responsible and tailored cleaning and hygiene service that does not neglect the bottom line; with Diversey promising to deliver signi\\ufb01cant productivity improvements, lower total operating costs and brand protection for their customers.<br><br> Diversey\\u2019s new identity was honed under the auspices of senior management drawing on counsel from London-based branding experts BrandOpus. The new branding seeks to re-emphasise the considerable range of strengths that have long been identified in Diversey\\u2019s rise to global pre-eminence. It is also explicit, as Dr.Ilham Kadri explains, of: \\u201cThe agility and decisiveness that customers can rightly anticipate, and which the new found independence has bestowed on the company\\u2019s operations.\\u201d <br><br> Dr. Kadri also reflects on the redefined ethical dimension, which she identifies as an existing strength in the market, but which has been placed center stage as a key characteristic of the new company\\u2019s approach, commenting: \\u201cDiversey plays an essential role in keeping people safe in so many key sectors that we are reaffirming our ethical ideals which we view as empowering to both our staff and our customers. As a company we are courageous in our convictions - no matter the challenge, we seek to do the right thing. Our ethics are at the heart of our business, they are non-debatable and embraced by all employees no matter their role.\\u201d<br> Diversey never loses sight of the company\\u2019s proud heritage of 94 years of expertise and knowledge. However, it is placing more emphasis on the company\\u2019s role as \\u201cFacilitators for life,\\u201d whereby the broader ethical awareness and commitments to sustainability \\u2013 such as clean water and safe food; along with abundant energy and healthy environments. This is linked with the care Diversey displays for people regardless of status.<br><br>Diversey\\u2019s new brand strategy is fundamental to its continuing success. In summarizing the company\\u2019s future, Diversey is a pioneer of the future and creators of connection. The company believes cleaning and hygiene are life essentials. Diversey\\u2019s ambition is to continue the long legacy with a renewed energy and focus which will responsibly and responsively deliver e\\ufb00ective hygiene solutions and e\\ufb03cient cleaning technologies for their staff, customers, the planet and their owners long-term benefit.\\u201d","social_title":"Diversey unveils a new brand identity ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69765,"phototitle":"","photopath":"1513340350_QEG0M1_big(45).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62578,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":87641,"title":"Radio City Brings Alive the Power of Radio with the Launch of \\u2018Rag Rag Mein Daude City\\u2019 ","summary":"With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"16:18:16","url":"","meta_title":"Radio City Brings Alive the Power of Radio with the Launch of \\u2018Rag Rag Mein Daude City\\u2019 ","meta_desc":"With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.","social_summary":"With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.","web_exclusive":0,"author_type":2,"description":"Radio City 91.1FM, India\\u2019s leading radio network, today announced a refreshed campaign which is a version 2.0 of its brand ideology of \\u2018Rag Rag Mein Daude City\\u2019. With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.<br><br>The brand film created in association with Scarecrow Communications, illustrates a blindfolded taxi driver taken through nostalgic parts of Mumbai city and being asked to guess the places he is at. The driver out of his sheer knowledge and local expertise identifies the area only by the sounds, smell and the description. The brand film highlights that the person who has the strongest connect with the city can identify the city not only with their eyes but with ears, taste and other senses. \\u201cJinki rag rag mein city daudti ho na, woh aankhon se hi nahin, saanson se, zubaan se aur kaano se bhi city dekh lete hain.<br><br> In tandem with the refreshed messaging, Radio City launched an on-air activity, \\u2018Kano Se Pehchano City\\u2019, across Hindi speaking markets. Radio City will groove to a refreshed stationality tune that will take the listeners on a city tour. The on-air campaign will witness, Radio City RJs visiting the various nooks and corners of the city, describing the place along with its sounds and asking listeners to identify the location in their respective cities. With this new campaign, Radio City focuses on being synonymous with local culture, sights and sounds in inimitable Radio City style.<br><br> The 360-degree campaign aims to highlight the power of radio and convey the message of Radio City\\u2019s micro local approach and elevate their positioning of knowing the city the best.<br><br>Commenting on the launch of the brand campaign, Mr. Abraham Thomas, CEO, Radio City said, \\u201cThe new brand campaign is an attempt to highlight the power of radio as an experiential medium building a very strong imagery in the minds of the consumer. The campaign also showcases that radio is a theatre of the mind that transcends beyond being just a mere audio medium. The campaign seamlessly resonates what our brand stands for and we are hopeful that it will further help drive synergies in every city we are present in.\\u201d<br>Commenting on the launch of the brand video, Manish Bhatt, Founder Director, Scarecrow Communications said, \\u201cIt was really a goose bumpy experience for me and my team to write the story of a storyteller who can impeccably describe our city with his eyes closed and yet manages to evoke all our senses. Especially the story for a brand which entertains all our citizens without using visuals for almost two decades.\\u201d<br><br>Celebrity superstar Richa Chaddha complimented Radio City on the new campaign. Commenting about the impact of radio, Richa said, \\u201cRadio has the power to entertain masses across all classes of society and has a reach that is unmatched in comparison to any other medium. Radio City brings to life the true spirit of the city in the form of entertainment and helps bind together listeners from every nook and corner of the city. The \\u2018Rag Rag Mein Daude City\\u2019 campaign is a true reflection of the power of radio and portrays how it best relays the pulse of the city.\\u201d<br><br>Launched in 2016, the \\u2018Rag Rag Mein Daude City\\u2019 campaign touched upon an emotion that binds citizens to their CITY. 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Later the evening was attended by Shri Devendra Fadnavis, Chief Minister of Maharashtra.<br>Naidu says, \\u201cThis is such a wonderful day and we are amidst some of the greatest minds and it\\u2019s a great day to launch #LokmatInDelhi. Families must converse in their own regional language at home. Language and emotions move together better when conversed in the mother tongue. I was educated in the regional medium and I am very proud of it and I feel one should respect - Mother who has given you birth, Motherland - place where you are born, Mother tongue, the country to which you belong to. Information with confirmation is very important - Views and news must not be mixed together. Sensationalism should end, nationalism must be given the importance. News is public good, use the power to influence wisely - use it get to the truth. Satyam - Truth, Shivam - for the greater good - Sunderam - in a beautiful manner.\\u201d<br>Dr. Manmohan Singh says, \\u201cIt is a very auspicious day that the foremost Marathi newspaper will make its presence felt in the nation\'s capital. On this auspicious occasion, I recognize the role of Lokmat group in our national life. I wish them still greater success in the years to come. Media has a great role to play in our democracy especially in these times where there are forces that always want to curb the role of media. The task of the media should be such that facts are stated and opinions are free. My prayers Is that Lokmat Group of newspapers will live up to this very important maxim.\\u201d <br>Arvind Kejriwal says, \\u201cI welcome you all to Delhi. I am very happy that Marathi people in Delhi can read Lokmat now and get news in their language. I am confident that Lokmat will combat all challenges and bring out the truth in front of people. I pray that Lokmat makes a mark of honest and true journalism across all cities in India.\\u201d <br>Nitin Gadkari says, \\u201cLokmat has always ensured that democracy has been made successful by picking up issues that affect the society. Lokmat has always ensured that the flag of honest journalism is always held high. This a great start to get the Marathi paper and news to Marathi people in Delhi. I wish Lokmat all the best.\\u201d<br>Vijay Darda, Chairman, Lokmat Media Group, says, \\u201cIt is a moment of immense pride for all of us at Lokmat Media Group, we thank our readers as we step into our Centenary Year. Rooted in nationalism, Lokmat has always stood by values, fearless journalism and its people. 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Season 1 of the digital show recently culminated with 10 million views across platforms. The 18 episode series also garnered much appreciation from the audiences. <br><br>The success of the series stands testimony to Firstpost\\u2019s innovative and engaging content delivered on the platform. Firstpost also clocked the highest time spent and has been consistently the highest this year. The average time spent is 6.1 minutes per visit on the portal in October 2017, as per the latest comScore MMX report. <br><br>The informative and entertaining web-series, 9 Months, brought experts onboard to address to-be mothers, first-time mothers as well as women looking to get pregnant. The experts shared comprehensive details right from nutrition to exercise and beyond in an attempt to make the viewers\\u2019 pregnancy journey easier and comfortable. This visual how-to pregnancy survival guide was hosted by Meghna Pant, a to-be mother herself. The content was packaged in a compelling format ensuring the viewers stayed tuned in to the show through each 15 minute episode. <br><br>In keeping with its legacy of delivering out-of-the-box content, Firstpost stepped out with a never-done-before digital offering for women. The India\\u2019s largest and premier digital platform for news, analysis and opinion always stands for delivering clutter-breaking and innovative content to its audience. <br><br>Speaking on the occasion, Azim Lalani, Business Head, Firstpost says \\u201cWhile others are still undecided on going the IP way, we went ahead and launched it and successfully created an IP which has shown great traction and is the only one of its kind. We worked with wonderful partners and are now launching Season 2 soon. 9 Months has shown brands how to market to Mums. Apart from 9 Months, we have many more interesting IPs coming up across genres. We are very excited and happy to be the first in this space. 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Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm.<br>Sony BBC Earth, launched in March earlier this year as India\\u2019s premium factual entertainment channel with stories ranging from nature and science to adventure and human interest. With brand proposition of Feel Alive and brand pillars of grand visual spectacle, never-seen-before stories and a new perspective to knowledge and entertainment, Sony BBC Earth showcases iconic shows with legendary storytellers that makes its viewers Feel Alive. <br>Best of 2017 will have one of the most fun-filled science shows, \\u2018Inside the Factory\\u2019, which takes viewers on a gastronomical and visual feast in some of the largest factories world over. Snow Chick: A Penguin\\u2019s Tale brings in some fluffy, feathery fun this Christmas with the thrilling journey of a penguin\\u2019s life.<br>Shows like \\u2018Kolkata with Sue Perkins\\u2019 and \\u2018Hidden India\\u2019 inspire the traveler in you to celebrate the diversity, vivacity and flavours of the Indian subcontinent. Britain\\u2019s Biggest Adventures with Bear Grylls gives exploration a new meaning and shows the famous wildlife presenter visit Britain\\u2019s most extreme landscapes.<br>While \\u2018Tribal Bootcamp\\u2019 embarks on a challenging yet fun trip to tribal communities, the wildlife exploration continues with \\u2018Spy in the Wild\\u2019, which uncovers intimate stories of different animals and how they live, love and learn like humans through 30 spy cameras.<br>Viewers are also treated to action-packed adventure with two famous shows, \\u2018The Hunt\\u2019- a series capturing the dramatic world of predation and \\u2018Fishing Impossible\\u2019, which showcases adrenaline-fueled fishing antics and a healthy dose of friendly rivalry.<br>And last, but not the least, the mega event of the century, \\u2018Planet Earth II\\u2019 will take you on a breathtaking journey again this December! 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The new branding also reflects the scale of the pioneering company\\u2019s ambitions under the leadership of President &amp; CEO Dr. Ilham Kadri. The new brand is the result of extensive research with key stakeholder groups around the world.<br><br> Diversey is prominent across a range of sectors, including building care, health care, hospitality, facility management, retail and food service, in addition to food and beverage. The rebranding announcement is key evidence of intent from the newly independent company which was acquired from former parent company - the Sealed Air Corporation - by leading private investment firm, Bain Capital Private Equity in September 2017.<br><br> Diversey is now a standalone company, comprising the former Sealed Air Diversey Care division and the food hygiene solution business. It is set to be based in new corporate headquarters in York County, South Carolina in the first quarter of 2018.<br><br>The independent company has sought to immediately redefine its core mission and brand strategy, reflecting its aim to become: \\u201cThe leading global innovator, developer and provider of cleaning, sanitation and maintenance products, systems and services,\\u201d according to Dr. Ilham Kadri, President and CEO of Diversey. <br><br> Diversey is bringing a fresh dimension to its well-established reputation of shaping solutions to individual customer needs, by pledging to place their customers at the very heart of their business, and of everything they do. This \\u201ccustomer-centric\\u201d ethos delivers an ethical, responsible and tailored cleaning and hygiene service that does not neglect the bottom line; with Diversey promising to deliver signi\\ufb01cant productivity improvements, lower total operating costs and brand protection for their customers.<br><br> Diversey\\u2019s new identity was honed under the auspices of senior management drawing on counsel from London-based branding experts BrandOpus. The new branding seeks to re-emphasise the considerable range of strengths that have long been identified in Diversey\\u2019s rise to global pre-eminence. It is also explicit, as Dr.Ilham Kadri explains, of: \\u201cThe agility and decisiveness that customers can rightly anticipate, and which the new found independence has bestowed on the company\\u2019s operations.\\u201d <br><br> Dr. Kadri also reflects on the redefined ethical dimension, which she identifies as an existing strength in the market, but which has been placed center stage as a key characteristic of the new company\\u2019s approach, commenting: \\u201cDiversey plays an essential role in keeping people safe in so many key sectors that we are reaffirming our ethical ideals which we view as empowering to both our staff and our customers. As a company we are courageous in our convictions - no matter the challenge, we seek to do the right thing. Our ethics are at the heart of our business, they are non-debatable and embraced by all employees no matter their role.\\u201d<br> Diversey never loses sight of the company\\u2019s proud heritage of 94 years of expertise and knowledge. However, it is placing more emphasis on the company\\u2019s role as \\u201cFacilitators for life,\\u201d whereby the broader ethical awareness and commitments to sustainability \\u2013 such as clean water and safe food; along with abundant energy and healthy environments. This is linked with the care Diversey displays for people regardless of status.<br><br>Diversey\\u2019s new brand strategy is fundamental to its continuing success. In summarizing the company\\u2019s future, Diversey is a pioneer of the future and creators of connection. The company believes cleaning and hygiene are life essentials. 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With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.<br><br>The brand film created in association with Scarecrow Communications, illustrates a blindfolded taxi driver taken through nostalgic parts of Mumbai city and being asked to guess the places he is at. The driver out of his sheer knowledge and local expertise identifies the area only by the sounds, smell and the description. The brand film highlights that the person who has the strongest connect with the city can identify the city not only with their eyes but with ears, taste and other senses. \\u201cJinki rag rag mein city daudti ho na, woh aankhon se hi nahin, saanson se, zubaan se aur kaano se bhi city dekh lete hain.<br><br> In tandem with the refreshed messaging, Radio City launched an on-air activity, \\u2018Kano Se Pehchano City\\u2019, across Hindi speaking markets. Radio City will groove to a refreshed stationality tune that will take the listeners on a city tour. The on-air campaign will witness, Radio City RJs visiting the various nooks and corners of the city, describing the place along with its sounds and asking listeners to identify the location in their respective cities. With this new campaign, Radio City focuses on being synonymous with local culture, sights and sounds in inimitable Radio City style.<br><br> The 360-degree campaign aims to highlight the power of radio and convey the message of Radio City\\u2019s micro local approach and elevate their positioning of knowing the city the best.<br><br>Commenting on the launch of the brand campaign, Mr. Abraham Thomas, CEO, Radio City said, \\u201cThe new brand campaign is an attempt to highlight the power of radio as an experiential medium building a very strong imagery in the minds of the consumer. The campaign also showcases that radio is a theatre of the mind that transcends beyond being just a mere audio medium. The campaign seamlessly resonates what our brand stands for and we are hopeful that it will further help drive synergies in every city we are present in.\\u201d<br>Commenting on the launch of the brand video, Manish Bhatt, Founder Director, Scarecrow Communications said, \\u201cIt was really a goose bumpy experience for me and my team to write the story of a storyteller who can impeccably describe our city with his eyes closed and yet manages to evoke all our senses. Especially the story for a brand which entertains all our citizens without using visuals for almost two decades.\\u201d<br><br>Celebrity superstar Richa Chaddha complimented Radio City on the new campaign. Commenting about the impact of radio, Richa said, \\u201cRadio has the power to entertain masses across all classes of society and has a reach that is unmatched in comparison to any other medium. Radio City brings to life the true spirit of the city in the form of entertainment and helps bind together listeners from every nook and corner of the city. The \\u2018Rag Rag Mein Daude City\\u2019 campaign is a true reflection of the power of radio and portrays how it best relays the pulse of the city.\\u201d<br><br>Launched in 2016, the \\u2018Rag Rag Mein Daude City\\u2019 campaign touched upon an emotion that binds citizens to their CITY. 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Later the evening was attended by Shri Devendra Fadnavis, Chief Minister of Maharashtra.<br>Naidu says, \\u201cThis is such a wonderful day and we are amidst some of the greatest minds and it\\u2019s a great day to launch #LokmatInDelhi. Families must converse in their own regional language at home. Language and emotions move together better when conversed in the mother tongue. I was educated in the regional medium and I am very proud of it and I feel one should respect - Mother who has given you birth, Motherland - place where you are born, Mother tongue, the country to which you belong to. Information with confirmation is very important - Views and news must not be mixed together. Sensationalism should end, nationalism must be given the importance. News is public good, use the power to influence wisely - use it get to the truth. Satyam - Truth, Shivam - for the greater good - Sunderam - in a beautiful manner.\\u201d<br>Dr. Manmohan Singh says, \\u201cIt is a very auspicious day that the foremost Marathi newspaper will make its presence felt in the nation\'s capital. On this auspicious occasion, I recognize the role of Lokmat group in our national life. I wish them still greater success in the years to come. Media has a great role to play in our democracy especially in these times where there are forces that always want to curb the role of media. The task of the media should be such that facts are stated and opinions are free. My prayers Is that Lokmat Group of newspapers will live up to this very important maxim.\\u201d <br>Arvind Kejriwal says, \\u201cI welcome you all to Delhi. I am very happy that Marathi people in Delhi can read Lokmat now and get news in their language. I am confident that Lokmat will combat all challenges and bring out the truth in front of people. I pray that Lokmat makes a mark of honest and true journalism across all cities in India.\\u201d <br>Nitin Gadkari says, \\u201cLokmat has always ensured that democracy has been made successful by picking up issues that affect the society. Lokmat has always ensured that the flag of honest journalism is always held high. This a great start to get the Marathi paper and news to Marathi people in Delhi. I wish Lokmat all the best.\\u201d<br>Vijay Darda, Chairman, Lokmat Media Group, says, \\u201cIt is a moment of immense pride for all of us at Lokmat Media Group, we thank our readers as we step into our Centenary Year. Rooted in nationalism, Lokmat has always stood by values, fearless journalism and its people. 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  10. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/article/article_landing.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'ArrViewArticle' => object(stdClass), 'metatitel' => 'HT Brunch forays into events', 'ogtitel' => 'HT Brunch forays into events', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_45856.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_45856.jpg', 'ogurl' => 'http://www.exchange4media.com/Print/HT-Brunch-forays-into-events_45856.html', 'canonical' => 'http://www.exchange4media.com/Print/HT-Brunch-forays-into-events_45856.html', 'metadescription' => 'Brunch, the weekly lifestyle magazine from Hindustan Times, is debuting its maiden event property &lsquo;Brunch Dialogues &ndash; Conversations with Indian Cinema&rsquo;, in Mumbai, on March 26', 'ogdescription' => 'Brunch, the weekly lifestyle magazine from Hindustan Times, is debuting its maiden event property &lsquo;Brunch Dialogues &ndash; Conversations with Indian Cinema&rsquo;, in Mumbai, on March 26', 'metatag' => 'Brunch,Hindustan Times,Rajan Bhalla,Rajiv Makhni,Vir Sanghvi', 'ArrRecentNewsMiddelbarList' => '[{"article_id":87648,"title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"19:44:24","url":"","meta_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","meta_desc":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","social_summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","web_exclusive":0,"author_type":2,"description":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney\\u2019s The Jungle Book, Minions and Mad Max Fury Road.<br><br>Featuring 100 prizes across 100 blockbusters over 100 days, this watch and win contest gives viewers a chance to win exciting prizes like smartphones, laptops, HD TVs, Macbooks, Playstations, Cars, bikes and lots more by answering simple questions.<br><br>Vivek Srivastava, EVP &amp; Head Entertainment Cluster -- TIMES NETWORK, said, \\u201cOver the years, 100 Mania has grown from strength to strength and the 5th season promises a higher dose of adrenalin-pumping blockbuster titles coupled with even bigger gratifications. I\\u2019m sure this season\\u2019s interesting proposition of #StopDreamingAndStartWinning will rob movie buffs of their sleep and induce them to stay glued to their screens, making 100 Mania a huge success.\\u201d","social_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69769,"phototitle":"","photopath":"1513347197_rP23tE_big(52).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62582,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87647,"title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"18:47:56","url":"","meta_title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","meta_desc":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","social_summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","web_exclusive":0,"author_type":2,"description":"Firstpost Studio, launched at the iMedia Brand Summit 2017, announced its premier web-series \\u20189 Months\\u2019 \\u2013 India\\u2019s first and only comprehensive web-series on pregnancy in September 2017. Season 1 of the digital show recently culminated with 10 million views across platforms. The 18 episode series also garnered much appreciation from the audiences. <br><br>The success of the series stands testimony to Firstpost\\u2019s innovative and engaging content delivered on the platform. Firstpost also clocked the highest time spent and has been consistently the highest this year. The average time spent is 6.1 minutes per visit on the portal in October 2017, as per the latest comScore MMX report. <br><br>The informative and entertaining web-series, 9 Months, brought experts onboard to address to-be mothers, first-time mothers as well as women looking to get pregnant. The experts shared comprehensive details right from nutrition to exercise and beyond in an attempt to make the viewers\\u2019 pregnancy journey easier and comfortable. This visual how-to pregnancy survival guide was hosted by Meghna Pant, a to-be mother herself. The content was packaged in a compelling format ensuring the viewers stayed tuned in to the show through each 15 minute episode. <br><br>In keeping with its legacy of delivering out-of-the-box content, Firstpost stepped out with a never-done-before digital offering for women. The India\\u2019s largest and premier digital platform for news, analysis and opinion always stands for delivering clutter-breaking and innovative content to its audience. <br><br>Speaking on the occasion, Azim Lalani, Business Head, Firstpost says \\u201cWhile others are still undecided on going the IP way, we went ahead and launched it and successfully created an IP which has shown great traction and is the only one of its kind. We worked with wonderful partners and are now launching Season 2 soon. 9 Months has shown brands how to market to Mums. Apart from 9 Months, we have many more interesting IPs coming up across genres. We are very excited and happy to be the first in this space. This is also a very impactful business model.\\u201d","social_title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69768,"phototitle":"","photopath":"1513343847_magyuj_big(51).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62581,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"},{"article_id":87645,"title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","summary":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"18:03:03","url":"","meta_title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","meta_desc":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","social_summary":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","web_exclusive":0,"author_type":2,"description":"While we brace ourselves for the New Year, it\\u2019s also time to look at what made 2017 memorable. Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm.<br>Sony BBC Earth, launched in March earlier this year as India\\u2019s premium factual entertainment channel with stories ranging from nature and science to adventure and human interest. With brand proposition of Feel Alive and brand pillars of grand visual spectacle, never-seen-before stories and a new perspective to knowledge and entertainment, Sony BBC Earth showcases iconic shows with legendary storytellers that makes its viewers Feel Alive. <br>Best of 2017 will have one of the most fun-filled science shows, \\u2018Inside the Factory\\u2019, which takes viewers on a gastronomical and visual feast in some of the largest factories world over. Snow Chick: A Penguin\\u2019s Tale brings in some fluffy, feathery fun this Christmas with the thrilling journey of a penguin\\u2019s life.<br>Shows like \\u2018Kolkata with Sue Perkins\\u2019 and \\u2018Hidden India\\u2019 inspire the traveler in you to celebrate the diversity, vivacity and flavours of the Indian subcontinent. Britain\\u2019s Biggest Adventures with Bear Grylls gives exploration a new meaning and shows the famous wildlife presenter visit Britain\\u2019s most extreme landscapes.<br>While \\u2018Tribal Bootcamp\\u2019 embarks on a challenging yet fun trip to tribal communities, the wildlife exploration continues with \\u2018Spy in the Wild\\u2019, which uncovers intimate stories of different animals and how they live, love and learn like humans through 30 spy cameras.<br>Viewers are also treated to action-packed adventure with two famous shows, \\u2018The Hunt\\u2019- a series capturing the dramatic world of predation and \\u2018Fishing Impossible\\u2019, which showcases adrenaline-fueled fishing antics and a healthy dose of friendly rivalry.<br>And last, but not the least, the mega event of the century, \\u2018Planet Earth II\\u2019 will take you on a breathtaking journey again this December! The series features India, its diverse landscapes and wildlife prominently across several episodes.<br>The special line-up further includes popular shows, like Bang Goes the Theory, Factomania, Nature\\u2019s Greatest Dancers, Nature\\u2019s Weirdest Events, Generation Earth, Weird Wonders of the World and many more. It truly is going to be the best of this beautiful world on \\u2018Best of 2017\\u2019.","social_title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69766,"phototitle":"","photopath":"1513341074_A6F6MF_big(48).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62579,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87644,"title":"Diversey unveils a new brand identity ","summary":"Diversey, the leading global hygiene and cleaning company has launched a new brand identity, vision and values to ensure it remains modern and relevant to all of its audiences","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"17:49:39","url":"","meta_title":"Diversey unveils a new brand identity ","meta_desc":"Diversey, the leading global hygiene and cleaning company has launched a new brand identity, vision and values to ensure it remains modern and relevant to all of its audiences","social_summary":"Diversey, the leading global hygiene and cleaning company has launched a new brand identity, vision and values to ensure it remains modern and relevant to all of its audiences","web_exclusive":0,"author_type":2,"description":"Diversey, the leading global hygiene and cleaning company has launched a new brand identity, vision and values to ensure it remains modern and relevant to all of its audiences.<br><br>The new brand aims to be strong and distinctive to differentiate Diversey from its competitors in a global marketplace as well as support future strategic aims. The new branding also reflects the scale of the pioneering company\\u2019s ambitions under the leadership of President &amp; CEO Dr. Ilham Kadri. The new brand is the result of extensive research with key stakeholder groups around the world.<br><br> Diversey is prominent across a range of sectors, including building care, health care, hospitality, facility management, retail and food service, in addition to food and beverage. The rebranding announcement is key evidence of intent from the newly independent company which was acquired from former parent company - the Sealed Air Corporation - by leading private investment firm, Bain Capital Private Equity in September 2017.<br><br> Diversey is now a standalone company, comprising the former Sealed Air Diversey Care division and the food hygiene solution business. It is set to be based in new corporate headquarters in York County, South Carolina in the first quarter of 2018.<br><br>The independent company has sought to immediately redefine its core mission and brand strategy, reflecting its aim to become: \\u201cThe leading global innovator, developer and provider of cleaning, sanitation and maintenance products, systems and services,\\u201d according to Dr. Ilham Kadri, President and CEO of Diversey. <br><br> Diversey is bringing a fresh dimension to its well-established reputation of shaping solutions to individual customer needs, by pledging to place their customers at the very heart of their business, and of everything they do. This \\u201ccustomer-centric\\u201d ethos delivers an ethical, responsible and tailored cleaning and hygiene service that does not neglect the bottom line; with Diversey promising to deliver signi\\ufb01cant productivity improvements, lower total operating costs and brand protection for their customers.<br><br> Diversey\\u2019s new identity was honed under the auspices of senior management drawing on counsel from London-based branding experts BrandOpus. The new branding seeks to re-emphasise the considerable range of strengths that have long been identified in Diversey\\u2019s rise to global pre-eminence. It is also explicit, as Dr.Ilham Kadri explains, of: \\u201cThe agility and decisiveness that customers can rightly anticipate, and which the new found independence has bestowed on the company\\u2019s operations.\\u201d <br><br> Dr. Kadri also reflects on the redefined ethical dimension, which she identifies as an existing strength in the market, but which has been placed center stage as a key characteristic of the new company\\u2019s approach, commenting: \\u201cDiversey plays an essential role in keeping people safe in so many key sectors that we are reaffirming our ethical ideals which we view as empowering to both our staff and our customers. As a company we are courageous in our convictions - no matter the challenge, we seek to do the right thing. Our ethics are at the heart of our business, they are non-debatable and embraced by all employees no matter their role.\\u201d<br> Diversey never loses sight of the company\\u2019s proud heritage of 94 years of expertise and knowledge. However, it is placing more emphasis on the company\\u2019s role as \\u201cFacilitators for life,\\u201d whereby the broader ethical awareness and commitments to sustainability \\u2013 such as clean water and safe food; along with abundant energy and healthy environments. This is linked with the care Diversey displays for people regardless of status.<br><br>Diversey\\u2019s new brand strategy is fundamental to its continuing success. In summarizing the company\\u2019s future, Diversey is a pioneer of the future and creators of connection. The company believes cleaning and hygiene are life essentials. Diversey\\u2019s ambition is to continue the long legacy with a renewed energy and focus which will responsibly and responsively deliver e\\ufb00ective hygiene solutions and e\\ufb03cient cleaning technologies for their staff, customers, the planet and their owners long-term benefit.\\u201d","social_title":"Diversey unveils a new brand identity ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69765,"phototitle":"","photopath":"1513340350_QEG0M1_big(45).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62578,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":87641,"title":"Radio City Brings Alive the Power of Radio with the Launch of \\u2018Rag Rag Mein Daude City\\u2019 ","summary":"With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"16:18:16","url":"","meta_title":"Radio City Brings Alive the Power of Radio with the Launch of \\u2018Rag Rag Mein Daude City\\u2019 ","meta_desc":"With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.","social_summary":"With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.","web_exclusive":0,"author_type":2,"description":"Radio City 91.1FM, India\\u2019s leading radio network, today announced a refreshed campaign which is a version 2.0 of its brand ideology of \\u2018Rag Rag Mein Daude City\\u2019. With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.<br><br>The brand film created in association with Scarecrow Communications, illustrates a blindfolded taxi driver taken through nostalgic parts of Mumbai city and being asked to guess the places he is at. The driver out of his sheer knowledge and local expertise identifies the area only by the sounds, smell and the description. The brand film highlights that the person who has the strongest connect with the city can identify the city not only with their eyes but with ears, taste and other senses. \\u201cJinki rag rag mein city daudti ho na, woh aankhon se hi nahin, saanson se, zubaan se aur kaano se bhi city dekh lete hain.<br><br> In tandem with the refreshed messaging, Radio City launched an on-air activity, \\u2018Kano Se Pehchano City\\u2019, across Hindi speaking markets. Radio City will groove to a refreshed stationality tune that will take the listeners on a city tour. The on-air campaign will witness, Radio City RJs visiting the various nooks and corners of the city, describing the place along with its sounds and asking listeners to identify the location in their respective cities. With this new campaign, Radio City focuses on being synonymous with local culture, sights and sounds in inimitable Radio City style.<br><br> The 360-degree campaign aims to highlight the power of radio and convey the message of Radio City\\u2019s micro local approach and elevate their positioning of knowing the city the best.<br><br>Commenting on the launch of the brand campaign, Mr. Abraham Thomas, CEO, Radio City said, \\u201cThe new brand campaign is an attempt to highlight the power of radio as an experiential medium building a very strong imagery in the minds of the consumer. The campaign also showcases that radio is a theatre of the mind that transcends beyond being just a mere audio medium. The campaign seamlessly resonates what our brand stands for and we are hopeful that it will further help drive synergies in every city we are present in.\\u201d<br>Commenting on the launch of the brand video, Manish Bhatt, Founder Director, Scarecrow Communications said, \\u201cIt was really a goose bumpy experience for me and my team to write the story of a storyteller who can impeccably describe our city with his eyes closed and yet manages to evoke all our senses. Especially the story for a brand which entertains all our citizens without using visuals for almost two decades.\\u201d<br><br>Celebrity superstar Richa Chaddha complimented Radio City on the new campaign. Commenting about the impact of radio, Richa said, \\u201cRadio has the power to entertain masses across all classes of society and has a reach that is unmatched in comparison to any other medium. Radio City brings to life the true spirit of the city in the form of entertainment and helps bind together listeners from every nook and corner of the city. The \\u2018Rag Rag Mein Daude City\\u2019 campaign is a true reflection of the power of radio and portrays how it best relays the pulse of the city.\\u201d<br><br>Launched in 2016, the \\u2018Rag Rag Mein Daude City\\u2019 campaign touched upon an emotion that binds citizens to their CITY. Radio in its very essence is local just as every city has its unique identity, and it is this sentiment that Radio City takes to the next level by redefining \\u2018local\\u2019 for India.","social_title":"Radio City Brings Alive the Power of Radio with the Launch of \\u2018Rag Rag Mein Daude City\\u2019 ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69764,"phototitle":"","photopath":"1513334804_tXjiQW_big(3).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62575,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87633,"title":"Lokmat Launches in New Delhi as it enters Centenary Year","summary":"Political fraternity congratulates Lokmat for carrying forward the legacy of Marathi language ","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"00:00:00","url":"","meta_title":"Lokmat Launches in New Delhi as it enters Centenary Year","meta_desc":"Political fraternity congratulates Lokmat for carrying forward the legacy of Marathi language ","social_summary":"Political fraternity congratulates Lokmat for carrying forward the legacy of Marathi language ","web_exclusive":0,"author_type":2,"description":"Lokmat, Maharashtra &amp; Goa\\u2019s leading Newspaper, launched its New Delhi edition in the Capital at a special inauguration event attended by M Venkaiah Naidu, Hon\\u2019ble Vice President of India, Dr. Manmohan Singh, Hon\\u2019ble MP &amp; Former Prime Minister of India, Arvind Kejriwal, Chief Minister of Govt of NCT, Delhi, Nitin Gadkari, Hon\\u2019ble Union Minister of Road, Transport &amp; Highways, Shipping &amp; Water Resources, Prakash Javedkar, Union HRD Minister, Ravi Prasad, Hon\\u2019ble Union Minister of IT, Chowdhury Birender Singh, Hon\\u2019ble Minister of Steel, PJ Kurian, Rajya Sabha Vice Chairman. Later the evening was attended by Shri Devendra Fadnavis, Chief Minister of Maharashtra.<br>Naidu says, \\u201cThis is such a wonderful day and we are amidst some of the greatest minds and it\\u2019s a great day to launch #LokmatInDelhi. Families must converse in their own regional language at home. Language and emotions move together better when conversed in the mother tongue. I was educated in the regional medium and I am very proud of it and I feel one should respect - Mother who has given you birth, Motherland - place where you are born, Mother tongue, the country to which you belong to. Information with confirmation is very important - Views and news must not be mixed together. Sensationalism should end, nationalism must be given the importance. News is public good, use the power to influence wisely - use it get to the truth. Satyam - Truth, Shivam - for the greater good - Sunderam - in a beautiful manner.\\u201d<br>Dr. Manmohan Singh says, \\u201cIt is a very auspicious day that the foremost Marathi newspaper will make its presence felt in the nation\'s capital. On this auspicious occasion, I recognize the role of Lokmat group in our national life. I wish them still greater success in the years to come. Media has a great role to play in our democracy especially in these times where there are forces that always want to curb the role of media. The task of the media should be such that facts are stated and opinions are free. My prayers Is that Lokmat Group of newspapers will live up to this very important maxim.\\u201d <br>Arvind Kejriwal says, \\u201cI welcome you all to Delhi. I am very happy that Marathi people in Delhi can read Lokmat now and get news in their language. I am confident that Lokmat will combat all challenges and bring out the truth in front of people. I pray that Lokmat makes a mark of honest and true journalism across all cities in India.\\u201d <br>Nitin Gadkari says, \\u201cLokmat has always ensured that democracy has been made successful by picking up issues that affect the society. Lokmat has always ensured that the flag of honest journalism is always held high. This a great start to get the Marathi paper and news to Marathi people in Delhi. I wish Lokmat all the best.\\u201d<br>Vijay Darda, Chairman, Lokmat Media Group, says, \\u201cIt is a moment of immense pride for all of us at Lokmat Media Group, we thank our readers as we step into our Centenary Year. Rooted in nationalism, Lokmat has always stood by values, fearless journalism and its people. 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  55. at Pipeline->then(object(Closure)) in Kernel.php line 149
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The content was packaged in a compelling format ensuring the viewers stayed tuned in to the show through each 15 minute episode. <br><br>In keeping with its legacy of delivering out-of-the-box content, Firstpost stepped out with a never-done-before digital offering for women. The India\\u2019s largest and premier digital platform for news, analysis and opinion always stands for delivering clutter-breaking and innovative content to its audience. <br><br>Speaking on the occasion, Azim Lalani, Business Head, Firstpost says \\u201cWhile others are still undecided on going the IP way, we went ahead and launched it and successfully created an IP which has shown great traction and is the only one of its kind. We worked with wonderful partners and are now launching Season 2 soon. 9 Months has shown brands how to market to Mums. Apart from 9 Months, we have many more interesting IPs coming up across genres. We are very excited and happy to be the first in this space. 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Snow Chick: A Penguin\\u2019s Tale brings in some fluffy, feathery fun this Christmas with the thrilling journey of a penguin\\u2019s life.<br>Shows like \\u2018Kolkata with Sue Perkins\\u2019 and \\u2018Hidden India\\u2019 inspire the traveler in you to celebrate the diversity, vivacity and flavours of the Indian subcontinent. Britain\\u2019s Biggest Adventures with Bear Grylls gives exploration a new meaning and shows the famous wildlife presenter visit Britain\\u2019s most extreme landscapes.<br>While \\u2018Tribal Bootcamp\\u2019 embarks on a challenging yet fun trip to tribal communities, the wildlife exploration continues with \\u2018Spy in the Wild\\u2019, which uncovers intimate stories of different animals and how they live, love and learn like humans through 30 spy cameras.<br>Viewers are also treated to action-packed adventure with two famous shows, \\u2018The Hunt\\u2019- a series capturing the dramatic world of predation and \\u2018Fishing Impossible\\u2019, which showcases adrenaline-fueled fishing antics and a healthy dose of friendly rivalry.<br>And last, but not the least, the mega event of the century, \\u2018Planet Earth II\\u2019 will take you on a breathtaking journey again this December! 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The new branding also reflects the scale of the pioneering company\\u2019s ambitions under the leadership of President &amp; CEO Dr. Ilham Kadri. The new brand is the result of extensive research with key stakeholder groups around the world.<br><br> Diversey is prominent across a range of sectors, including building care, health care, hospitality, facility management, retail and food service, in addition to food and beverage. The rebranding announcement is key evidence of intent from the newly independent company which was acquired from former parent company - the Sealed Air Corporation - by leading private investment firm, Bain Capital Private Equity in September 2017.<br><br> Diversey is now a standalone company, comprising the former Sealed Air Diversey Care division and the food hygiene solution business. It is set to be based in new corporate headquarters in York County, South Carolina in the first quarter of 2018.<br><br>The independent company has sought to immediately redefine its core mission and brand strategy, reflecting its aim to become: \\u201cThe leading global innovator, developer and provider of cleaning, sanitation and maintenance products, systems and services,\\u201d according to Dr. Ilham Kadri, President and CEO of Diversey. <br><br> Diversey is bringing a fresh dimension to its well-established reputation of shaping solutions to individual customer needs, by pledging to place their customers at the very heart of their business, and of everything they do. This \\u201ccustomer-centric\\u201d ethos delivers an ethical, responsible and tailored cleaning and hygiene service that does not neglect the bottom line; with Diversey promising to deliver signi\\ufb01cant productivity improvements, lower total operating costs and brand protection for their customers.<br><br> Diversey\\u2019s new identity was honed under the auspices of senior management drawing on counsel from London-based branding experts BrandOpus. The new branding seeks to re-emphasise the considerable range of strengths that have long been identified in Diversey\\u2019s rise to global pre-eminence. It is also explicit, as Dr.Ilham Kadri explains, of: \\u201cThe agility and decisiveness that customers can rightly anticipate, and which the new found independence has bestowed on the company\\u2019s operations.\\u201d <br><br> Dr. Kadri also reflects on the redefined ethical dimension, which she identifies as an existing strength in the market, but which has been placed center stage as a key characteristic of the new company\\u2019s approach, commenting: \\u201cDiversey plays an essential role in keeping people safe in so many key sectors that we are reaffirming our ethical ideals which we view as empowering to both our staff and our customers. As a company we are courageous in our convictions - no matter the challenge, we seek to do the right thing. Our ethics are at the heart of our business, they are non-debatable and embraced by all employees no matter their role.\\u201d<br> Diversey never loses sight of the company\\u2019s proud heritage of 94 years of expertise and knowledge. 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Radio City will groove to a refreshed stationality tune that will take the listeners on a city tour. The on-air campaign will witness, Radio City RJs visiting the various nooks and corners of the city, describing the place along with its sounds and asking listeners to identify the location in their respective cities. With this new campaign, Radio City focuses on being synonymous with local culture, sights and sounds in inimitable Radio City style.<br><br> The 360-degree campaign aims to highlight the power of radio and convey the message of Radio City\\u2019s micro local approach and elevate their positioning of knowing the city the best.<br><br>Commenting on the launch of the brand campaign, Mr. Abraham Thomas, CEO, Radio City said, \\u201cThe new brand campaign is an attempt to highlight the power of radio as an experiential medium building a very strong imagery in the minds of the consumer. The campaign also showcases that radio is a theatre of the mind that transcends beyond being just a mere audio medium. The campaign seamlessly resonates what our brand stands for and we are hopeful that it will further help drive synergies in every city we are present in.\\u201d<br>Commenting on the launch of the brand video, Manish Bhatt, Founder Director, Scarecrow Communications said, \\u201cIt was really a goose bumpy experience for me and my team to write the story of a storyteller who can impeccably describe our city with his eyes closed and yet manages to evoke all our senses. Especially the story for a brand which entertains all our citizens without using visuals for almost two decades.\\u201d<br><br>Celebrity superstar Richa Chaddha complimented Radio City on the new campaign. Commenting about the impact of radio, Richa said, \\u201cRadio has the power to entertain masses across all classes of society and has a reach that is unmatched in comparison to any other medium. 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Later the evening was attended by Shri Devendra Fadnavis, Chief Minister of Maharashtra.<br>Naidu says, \\u201cThis is such a wonderful day and we are amidst some of the greatest minds and it\\u2019s a great day to launch #LokmatInDelhi. Families must converse in their own regional language at home. Language and emotions move together better when conversed in the mother tongue. I was educated in the regional medium and I am very proud of it and I feel one should respect - Mother who has given you birth, Motherland - place where you are born, Mother tongue, the country to which you belong to. Information with confirmation is very important - Views and news must not be mixed together. Sensationalism should end, nationalism must be given the importance. News is public good, use the power to influence wisely - use it get to the truth. Satyam - Truth, Shivam - for the greater good - Sunderam - in a beautiful manner.\\u201d<br>Dr. Manmohan Singh says, \\u201cIt is a very auspicious day that the foremost Marathi newspaper will make its presence felt in the nation\'s capital. On this auspicious occasion, I recognize the role of Lokmat group in our national life. I wish them still greater success in the years to come. Media has a great role to play in our democracy especially in these times where there are forces that always want to curb the role of media. The task of the media should be such that facts are stated and opinions are free. My prayers Is that Lokmat Group of newspapers will live up to this very important maxim.\\u201d <br>Arvind Kejriwal says, \\u201cI welcome you all to Delhi. I am very happy that Marathi people in Delhi can read Lokmat now and get news in their language. I am confident that Lokmat will combat all challenges and bring out the truth in front of people. I pray that Lokmat makes a mark of honest and true journalism across all cities in India.\\u201d <br>Nitin Gadkari says, \\u201cLokmat has always ensured that democracy has been made successful by picking up issues that affect the society. Lokmat has always ensured that the flag of honest journalism is always held high. This a great start to get the Marathi paper and news to Marathi people in Delhi. I wish Lokmat all the best.\\u201d<br>Vijay Darda, Chairman, Lokmat Media Group, says, \\u201cIt is a moment of immense pride for all of us at Lokmat Media Group, we thank our readers as we step into our Centenary Year. Rooted in nationalism, Lokmat has always stood by values, fearless journalism and its people. 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  4. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/layouts/header.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'obLevel' => 1, 'ArrViewArticle' => object(stdClass), 'metatitel' => 'HT Brunch forays into events', 'ogtitel' => 'HT Brunch forays into events', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_45856.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_45856.jpg', 'ogurl' => 'http://www.exchange4media.com/Print/HT-Brunch-forays-into-events_45856.html', 'canonical' => 'http://www.exchange4media.com/Print/HT-Brunch-forays-into-events_45856.html', 'metadescription' => 'Brunch, the weekly lifestyle magazine from Hindustan Times, is debuting its maiden event property &lsquo;Brunch Dialogues &ndash; Conversations with Indian Cinema&rsquo;, in Mumbai, on March 26', 'ogdescription' => 'Brunch, the weekly lifestyle magazine from Hindustan Times, is debuting its maiden event property &lsquo;Brunch Dialogues &ndash; Conversations with Indian Cinema&rsquo;, in Mumbai, on March 26', 'metatag' => 'Brunch,Hindustan Times,Rajan Bhalla,Rajiv Makhni,Vir Sanghvi', 'ArrRecentNewsMiddelbarList' => '[{"article_id":87648,"title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"19:44:24","url":"","meta_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","meta_desc":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","social_summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","web_exclusive":0,"author_type":2,"description":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm. 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I\\u2019m sure this season\\u2019s interesting proposition of #StopDreamingAndStartWinning will rob movie buffs of their sleep and induce them to stay glued to their screens, making 100 Mania a huge success.\\u201d","social_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69769,"phototitle":"","photopath":"1513347197_rP23tE_big(52).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62582,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87647,"title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"18:47:56","url":"","meta_title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","meta_desc":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","social_summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","web_exclusive":0,"author_type":2,"description":"Firstpost Studio, launched at the iMedia Brand Summit 2017, announced its premier web-series \\u20189 Months\\u2019 \\u2013 India\\u2019s first and only comprehensive web-series on pregnancy in September 2017. Season 1 of the digital show recently culminated with 10 million views across platforms. The 18 episode series also garnered much appreciation from the audiences. <br><br>The success of the series stands testimony to Firstpost\\u2019s innovative and engaging content delivered on the platform. Firstpost also clocked the highest time spent and has been consistently the highest this year. The average time spent is 6.1 minutes per visit on the portal in October 2017, as per the latest comScore MMX report. <br><br>The informative and entertaining web-series, 9 Months, brought experts onboard to address to-be mothers, first-time mothers as well as women looking to get pregnant. The experts shared comprehensive details right from nutrition to exercise and beyond in an attempt to make the viewers\\u2019 pregnancy journey easier and comfortable. This visual how-to pregnancy survival guide was hosted by Meghna Pant, a to-be mother herself. The content was packaged in a compelling format ensuring the viewers stayed tuned in to the show through each 15 minute episode. <br><br>In keeping with its legacy of delivering out-of-the-box content, Firstpost stepped out with a never-done-before digital offering for women. The India\\u2019s largest and premier digital platform for news, analysis and opinion always stands for delivering clutter-breaking and innovative content to its audience. <br><br>Speaking on the occasion, Azim Lalani, Business Head, Firstpost says \\u201cWhile others are still undecided on going the IP way, we went ahead and launched it and successfully created an IP which has shown great traction and is the only one of its kind. We worked with wonderful partners and are now launching Season 2 soon. 9 Months has shown brands how to market to Mums. Apart from 9 Months, we have many more interesting IPs coming up across genres. We are very excited and happy to be the first in this space. 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Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm.<br>Sony BBC Earth, launched in March earlier this year as India\\u2019s premium factual entertainment channel with stories ranging from nature and science to adventure and human interest. With brand proposition of Feel Alive and brand pillars of grand visual spectacle, never-seen-before stories and a new perspective to knowledge and entertainment, Sony BBC Earth showcases iconic shows with legendary storytellers that makes its viewers Feel Alive. <br>Best of 2017 will have one of the most fun-filled science shows, \\u2018Inside the Factory\\u2019, which takes viewers on a gastronomical and visual feast in some of the largest factories world over. Snow Chick: A Penguin\\u2019s Tale brings in some fluffy, feathery fun this Christmas with the thrilling journey of a penguin\\u2019s life.<br>Shows like \\u2018Kolkata with Sue Perkins\\u2019 and \\u2018Hidden India\\u2019 inspire the traveler in you to celebrate the diversity, vivacity and flavours of the Indian subcontinent. Britain\\u2019s Biggest Adventures with Bear Grylls gives exploration a new meaning and shows the famous wildlife presenter visit Britain\\u2019s most extreme landscapes.<br>While \\u2018Tribal Bootcamp\\u2019 embarks on a challenging yet fun trip to tribal communities, the wildlife exploration continues with \\u2018Spy in the Wild\\u2019, which uncovers intimate stories of different animals and how they live, love and learn like humans through 30 spy cameras.<br>Viewers are also treated to action-packed adventure with two famous shows, \\u2018The Hunt\\u2019- a series capturing the dramatic world of predation and \\u2018Fishing Impossible\\u2019, which showcases adrenaline-fueled fishing antics and a healthy dose of friendly rivalry.<br>And last, but not the least, the mega event of the century, \\u2018Planet Earth II\\u2019 will take you on a breathtaking journey again this December! 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The new branding also reflects the scale of the pioneering company\\u2019s ambitions under the leadership of President &amp; CEO Dr. Ilham Kadri. The new brand is the result of extensive research with key stakeholder groups around the world.<br><br> Diversey is prominent across a range of sectors, including building care, health care, hospitality, facility management, retail and food service, in addition to food and beverage. The rebranding announcement is key evidence of intent from the newly independent company which was acquired from former parent company - the Sealed Air Corporation - by leading private investment firm, Bain Capital Private Equity in September 2017.<br><br> Diversey is now a standalone company, comprising the former Sealed Air Diversey Care division and the food hygiene solution business. It is set to be based in new corporate headquarters in York County, South Carolina in the first quarter of 2018.<br><br>The independent company has sought to immediately redefine its core mission and brand strategy, reflecting its aim to become: \\u201cThe leading global innovator, developer and provider of cleaning, sanitation and maintenance products, systems and services,\\u201d according to Dr. Ilham Kadri, President and CEO of Diversey. <br><br> Diversey is bringing a fresh dimension to its well-established reputation of shaping solutions to individual customer needs, by pledging to place their customers at the very heart of their business, and of everything they do. This \\u201ccustomer-centric\\u201d ethos delivers an ethical, responsible and tailored cleaning and hygiene service that does not neglect the bottom line; with Diversey promising to deliver signi\\ufb01cant productivity improvements, lower total operating costs and brand protection for their customers.<br><br> Diversey\\u2019s new identity was honed under the auspices of senior management drawing on counsel from London-based branding experts BrandOpus. The new branding seeks to re-emphasise the considerable range of strengths that have long been identified in Diversey\\u2019s rise to global pre-eminence. It is also explicit, as Dr.Ilham Kadri explains, of: \\u201cThe agility and decisiveness that customers can rightly anticipate, and which the new found independence has bestowed on the company\\u2019s operations.\\u201d <br><br> Dr. Kadri also reflects on the redefined ethical dimension, which she identifies as an existing strength in the market, but which has been placed center stage as a key characteristic of the new company\\u2019s approach, commenting: \\u201cDiversey plays an essential role in keeping people safe in so many key sectors that we are reaffirming our ethical ideals which we view as empowering to both our staff and our customers. As a company we are courageous in our convictions - no matter the challenge, we seek to do the right thing. Our ethics are at the heart of our business, they are non-debatable and embraced by all employees no matter their role.\\u201d<br> Diversey never loses sight of the company\\u2019s proud heritage of 94 years of expertise and knowledge. However, it is placing more emphasis on the company\\u2019s role as \\u201cFacilitators for life,\\u201d whereby the broader ethical awareness and commitments to sustainability \\u2013 such as clean water and safe food; along with abundant energy and healthy environments. This is linked with the care Diversey displays for people regardless of status.<br><br>Diversey\\u2019s new brand strategy is fundamental to its continuing success. In summarizing the company\\u2019s future, Diversey is a pioneer of the future and creators of connection. The company believes cleaning and hygiene are life essentials. Diversey\\u2019s ambition is to continue the long legacy with a renewed energy and focus which will responsibly and responsively deliver e\\ufb00ective hygiene solutions and e\\ufb03cient cleaning technologies for their staff, customers, the planet and their owners long-term benefit.\\u201d","social_title":"Diversey unveils a new brand identity ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69765,"phototitle":"","photopath":"1513340350_QEG0M1_big(45).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62578,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":87641,"title":"Radio City Brings Alive the Power of Radio with the Launch of \\u2018Rag Rag Mein Daude City\\u2019 ","summary":"With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"16:18:16","url":"","meta_title":"Radio City Brings Alive the Power of Radio with the Launch of \\u2018Rag Rag Mein Daude City\\u2019 ","meta_desc":"With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.","social_summary":"With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.","web_exclusive":0,"author_type":2,"description":"Radio City 91.1FM, India\\u2019s leading radio network, today announced a refreshed campaign which is a version 2.0 of its brand ideology of \\u2018Rag Rag Mein Daude City\\u2019. With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.<br><br>The brand film created in association with Scarecrow Communications, illustrates a blindfolded taxi driver taken through nostalgic parts of Mumbai city and being asked to guess the places he is at. The driver out of his sheer knowledge and local expertise identifies the area only by the sounds, smell and the description. The brand film highlights that the person who has the strongest connect with the city can identify the city not only with their eyes but with ears, taste and other senses. \\u201cJinki rag rag mein city daudti ho na, woh aankhon se hi nahin, saanson se, zubaan se aur kaano se bhi city dekh lete hain.<br><br> In tandem with the refreshed messaging, Radio City launched an on-air activity, \\u2018Kano Se Pehchano City\\u2019, across Hindi speaking markets. Radio City will groove to a refreshed stationality tune that will take the listeners on a city tour. The on-air campaign will witness, Radio City RJs visiting the various nooks and corners of the city, describing the place along with its sounds and asking listeners to identify the location in their respective cities. With this new campaign, Radio City focuses on being synonymous with local culture, sights and sounds in inimitable Radio City style.<br><br> The 360-degree campaign aims to highlight the power of radio and convey the message of Radio City\\u2019s micro local approach and elevate their positioning of knowing the city the best.<br><br>Commenting on the launch of the brand campaign, Mr. Abraham Thomas, CEO, Radio City said, \\u201cThe new brand campaign is an attempt to highlight the power of radio as an experiential medium building a very strong imagery in the minds of the consumer. The campaign also showcases that radio is a theatre of the mind that transcends beyond being just a mere audio medium. The campaign seamlessly resonates what our brand stands for and we are hopeful that it will further help drive synergies in every city we are present in.\\u201d<br>Commenting on the launch of the brand video, Manish Bhatt, Founder Director, Scarecrow Communications said, \\u201cIt was really a goose bumpy experience for me and my team to write the story of a storyteller who can impeccably describe our city with his eyes closed and yet manages to evoke all our senses. Especially the story for a brand which entertains all our citizens without using visuals for almost two decades.\\u201d<br><br>Celebrity superstar Richa Chaddha complimented Radio City on the new campaign. Commenting about the impact of radio, Richa said, \\u201cRadio has the power to entertain masses across all classes of society and has a reach that is unmatched in comparison to any other medium. Radio City brings to life the true spirit of the city in the form of entertainment and helps bind together listeners from every nook and corner of the city. The \\u2018Rag Rag Mein Daude City\\u2019 campaign is a true reflection of the power of radio and portrays how it best relays the pulse of the city.\\u201d<br><br>Launched in 2016, the \\u2018Rag Rag Mein Daude City\\u2019 campaign touched upon an emotion that binds citizens to their CITY. 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Later the evening was attended by Shri Devendra Fadnavis, Chief Minister of Maharashtra.<br>Naidu says, \\u201cThis is such a wonderful day and we are amidst some of the greatest minds and it\\u2019s a great day to launch #LokmatInDelhi. Families must converse in their own regional language at home. Language and emotions move together better when conversed in the mother tongue. I was educated in the regional medium and I am very proud of it and I feel one should respect - Mother who has given you birth, Motherland - place where you are born, Mother tongue, the country to which you belong to. Information with confirmation is very important - Views and news must not be mixed together. Sensationalism should end, nationalism must be given the importance. News is public good, use the power to influence wisely - use it get to the truth. Satyam - Truth, Shivam - for the greater good - Sunderam - in a beautiful manner.\\u201d<br>Dr. Manmohan Singh says, \\u201cIt is a very auspicious day that the foremost Marathi newspaper will make its presence felt in the nation\'s capital. On this auspicious occasion, I recognize the role of Lokmat group in our national life. I wish them still greater success in the years to come. Media has a great role to play in our democracy especially in these times where there are forces that always want to curb the role of media. The task of the media should be such that facts are stated and opinions are free. My prayers Is that Lokmat Group of newspapers will live up to this very important maxim.\\u201d <br>Arvind Kejriwal says, \\u201cI welcome you all to Delhi. I am very happy that Marathi people in Delhi can read Lokmat now and get news in their language. I am confident that Lokmat will combat all challenges and bring out the truth in front of people. I pray that Lokmat makes a mark of honest and true journalism across all cities in India.\\u201d <br>Nitin Gadkari says, \\u201cLokmat has always ensured that democracy has been made successful by picking up issues that affect the society. Lokmat has always ensured that the flag of honest journalism is always held high. This a great start to get the Marathi paper and news to Marathi people in Delhi. I wish Lokmat all the best.\\u201d<br>Vijay Darda, Chairman, Lokmat Media Group, says, \\u201cIt is a moment of immense pride for all of us at Lokmat Media Group, we thank our readers as we step into our Centenary Year. Rooted in nationalism, Lokmat has always stood by values, fearless journalism and its people. 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  9. at PhpEngine->evaluatePath('/home/exchange4media/public_html/e4mfront/storage/framework/views/5fda27f1dfe23a6e39dfef4a342bbbab50e9288d.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'obLevel' => 0, 'ArrViewArticle' => object(stdClass), 'metatitel' => 'HT Brunch forays into events', 'ogtitel' => 'HT Brunch forays into events', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_45856.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_45856.jpg', 'ogurl' => 'http://www.exchange4media.com/Print/HT-Brunch-forays-into-events_45856.html', 'canonical' => 'http://www.exchange4media.com/Print/HT-Brunch-forays-into-events_45856.html', 'metadescription' => 'Brunch, the weekly lifestyle magazine from Hindustan Times, is debuting its maiden event property &lsquo;Brunch Dialogues &ndash; Conversations with Indian Cinema&rsquo;, in Mumbai, on March 26', 'ogdescription' => 'Brunch, the weekly lifestyle magazine from Hindustan Times, is debuting its maiden event property &lsquo;Brunch Dialogues &ndash; Conversations with Indian Cinema&rsquo;, in Mumbai, on March 26', 'metatag' => 'Brunch,Hindustan Times,Rajan Bhalla,Rajiv Makhni,Vir Sanghvi', 'ArrRecentNewsMiddelbarList' => '[{"article_id":87648,"title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"19:44:24","url":"","meta_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","meta_desc":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","social_summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","web_exclusive":0,"author_type":2,"description":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm. 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The content was packaged in a compelling format ensuring the viewers stayed tuned in to the show through each 15 minute episode. <br><br>In keeping with its legacy of delivering out-of-the-box content, Firstpost stepped out with a never-done-before digital offering for women. The India\\u2019s largest and premier digital platform for news, analysis and opinion always stands for delivering clutter-breaking and innovative content to its audience. <br><br>Speaking on the occasion, Azim Lalani, Business Head, Firstpost says \\u201cWhile others are still undecided on going the IP way, we went ahead and launched it and successfully created an IP which has shown great traction and is the only one of its kind. We worked with wonderful partners and are now launching Season 2 soon. 9 Months has shown brands how to market to Mums. Apart from 9 Months, we have many more interesting IPs coming up across genres. We are very excited and happy to be the first in this space. 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Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm.<br>Sony BBC Earth, launched in March earlier this year as India\\u2019s premium factual entertainment channel with stories ranging from nature and science to adventure and human interest. With brand proposition of Feel Alive and brand pillars of grand visual spectacle, never-seen-before stories and a new perspective to knowledge and entertainment, Sony BBC Earth showcases iconic shows with legendary storytellers that makes its viewers Feel Alive. <br>Best of 2017 will have one of the most fun-filled science shows, \\u2018Inside the Factory\\u2019, which takes viewers on a gastronomical and visual feast in some of the largest factories world over. Snow Chick: A Penguin\\u2019s Tale brings in some fluffy, feathery fun this Christmas with the thrilling journey of a penguin\\u2019s life.<br>Shows like \\u2018Kolkata with Sue Perkins\\u2019 and \\u2018Hidden India\\u2019 inspire the traveler in you to celebrate the diversity, vivacity and flavours of the Indian subcontinent. Britain\\u2019s Biggest Adventures with Bear Grylls gives exploration a new meaning and shows the famous wildlife presenter visit Britain\\u2019s most extreme landscapes.<br>While \\u2018Tribal Bootcamp\\u2019 embarks on a challenging yet fun trip to tribal communities, the wildlife exploration continues with \\u2018Spy in the Wild\\u2019, which uncovers intimate stories of different animals and how they live, love and learn like humans through 30 spy cameras.<br>Viewers are also treated to action-packed adventure with two famous shows, \\u2018The Hunt\\u2019- a series capturing the dramatic world of predation and \\u2018Fishing Impossible\\u2019, which showcases adrenaline-fueled fishing antics and a healthy dose of friendly rivalry.<br>And last, but not the least, the mega event of the century, \\u2018Planet Earth II\\u2019 will take you on a breathtaking journey again this December! 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The new branding also reflects the scale of the pioneering company\\u2019s ambitions under the leadership of President &amp; CEO Dr. Ilham Kadri. The new brand is the result of extensive research with key stakeholder groups around the world.<br><br> Diversey is prominent across a range of sectors, including building care, health care, hospitality, facility management, retail and food service, in addition to food and beverage. The rebranding announcement is key evidence of intent from the newly independent company which was acquired from former parent company - the Sealed Air Corporation - by leading private investment firm, Bain Capital Private Equity in September 2017.<br><br> Diversey is now a standalone company, comprising the former Sealed Air Diversey Care division and the food hygiene solution business. It is set to be based in new corporate headquarters in York County, South Carolina in the first quarter of 2018.<br><br>The independent company has sought to immediately redefine its core mission and brand strategy, reflecting its aim to become: \\u201cThe leading global innovator, developer and provider of cleaning, sanitation and maintenance products, systems and services,\\u201d according to Dr. Ilham Kadri, President and CEO of Diversey. <br><br> Diversey is bringing a fresh dimension to its well-established reputation of shaping solutions to individual customer needs, by pledging to place their customers at the very heart of their business, and of everything they do. This \\u201ccustomer-centric\\u201d ethos delivers an ethical, responsible and tailored cleaning and hygiene service that does not neglect the bottom line; with Diversey promising to deliver signi\\ufb01cant productivity improvements, lower total operating costs and brand protection for their customers.<br><br> Diversey\\u2019s new identity was honed under the auspices of senior management drawing on counsel from London-based branding experts BrandOpus. The new branding seeks to re-emphasise the considerable range of strengths that have long been identified in Diversey\\u2019s rise to global pre-eminence. It is also explicit, as Dr.Ilham Kadri explains, of: \\u201cThe agility and decisiveness that customers can rightly anticipate, and which the new found independence has bestowed on the company\\u2019s operations.\\u201d <br><br> Dr. Kadri also reflects on the redefined ethical dimension, which she identifies as an existing strength in the market, but which has been placed center stage as a key characteristic of the new company\\u2019s approach, commenting: \\u201cDiversey plays an essential role in keeping people safe in so many key sectors that we are reaffirming our ethical ideals which we view as empowering to both our staff and our customers. As a company we are courageous in our convictions - no matter the challenge, we seek to do the right thing. Our ethics are at the heart of our business, they are non-debatable and embraced by all employees no matter their role.\\u201d<br> Diversey never loses sight of the company\\u2019s proud heritage of 94 years of expertise and knowledge. However, it is placing more emphasis on the company\\u2019s role as \\u201cFacilitators for life,\\u201d whereby the broader ethical awareness and commitments to sustainability \\u2013 such as clean water and safe food; along with abundant energy and healthy environments. This is linked with the care Diversey displays for people regardless of status.<br><br>Diversey\\u2019s new brand strategy is fundamental to its continuing success. In summarizing the company\\u2019s future, Diversey is a pioneer of the future and creators of connection. The company believes cleaning and hygiene are life essentials. 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With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.<br><br>The brand film created in association with Scarecrow Communications, illustrates a blindfolded taxi driver taken through nostalgic parts of Mumbai city and being asked to guess the places he is at. The driver out of his sheer knowledge and local expertise identifies the area only by the sounds, smell and the description. The brand film highlights that the person who has the strongest connect with the city can identify the city not only with their eyes but with ears, taste and other senses. \\u201cJinki rag rag mein city daudti ho na, woh aankhon se hi nahin, saanson se, zubaan se aur kaano se bhi city dekh lete hain.<br><br> In tandem with the refreshed messaging, Radio City launched an on-air activity, \\u2018Kano Se Pehchano City\\u2019, across Hindi speaking markets. Radio City will groove to a refreshed stationality tune that will take the listeners on a city tour. The on-air campaign will witness, Radio City RJs visiting the various nooks and corners of the city, describing the place along with its sounds and asking listeners to identify the location in their respective cities. With this new campaign, Radio City focuses on being synonymous with local culture, sights and sounds in inimitable Radio City style.<br><br> The 360-degree campaign aims to highlight the power of radio and convey the message of Radio City\\u2019s micro local approach and elevate their positioning of knowing the city the best.<br><br>Commenting on the launch of the brand campaign, Mr. Abraham Thomas, CEO, Radio City said, \\u201cThe new brand campaign is an attempt to highlight the power of radio as an experiential medium building a very strong imagery in the minds of the consumer. The campaign also showcases that radio is a theatre of the mind that transcends beyond being just a mere audio medium. The campaign seamlessly resonates what our brand stands for and we are hopeful that it will further help drive synergies in every city we are present in.\\u201d<br>Commenting on the launch of the brand video, Manish Bhatt, Founder Director, Scarecrow Communications said, \\u201cIt was really a goose bumpy experience for me and my team to write the story of a storyteller who can impeccably describe our city with his eyes closed and yet manages to evoke all our senses. Especially the story for a brand which entertains all our citizens without using visuals for almost two decades.\\u201d<br><br>Celebrity superstar Richa Chaddha complimented Radio City on the new campaign. Commenting about the impact of radio, Richa said, \\u201cRadio has the power to entertain masses across all classes of society and has a reach that is unmatched in comparison to any other medium. Radio City brings to life the true spirit of the city in the form of entertainment and helps bind together listeners from every nook and corner of the city. The \\u2018Rag Rag Mein Daude City\\u2019 campaign is a true reflection of the power of radio and portrays how it best relays the pulse of the city.\\u201d<br><br>Launched in 2016, the \\u2018Rag Rag Mein Daude City\\u2019 campaign touched upon an emotion that binds citizens to their CITY. 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Later the evening was attended by Shri Devendra Fadnavis, Chief Minister of Maharashtra.<br>Naidu says, \\u201cThis is such a wonderful day and we are amidst some of the greatest minds and it\\u2019s a great day to launch #LokmatInDelhi. Families must converse in their own regional language at home. Language and emotions move together better when conversed in the mother tongue. I was educated in the regional medium and I am very proud of it and I feel one should respect - Mother who has given you birth, Motherland - place where you are born, Mother tongue, the country to which you belong to. Information with confirmation is very important - Views and news must not be mixed together. Sensationalism should end, nationalism must be given the importance. News is public good, use the power to influence wisely - use it get to the truth. Satyam - Truth, Shivam - for the greater good - Sunderam - in a beautiful manner.\\u201d<br>Dr. Manmohan Singh says, \\u201cIt is a very auspicious day that the foremost Marathi newspaper will make its presence felt in the nation\'s capital. On this auspicious occasion, I recognize the role of Lokmat group in our national life. I wish them still greater success in the years to come. Media has a great role to play in our democracy especially in these times where there are forces that always want to curb the role of media. The task of the media should be such that facts are stated and opinions are free. My prayers Is that Lokmat Group of newspapers will live up to this very important maxim.\\u201d <br>Arvind Kejriwal says, \\u201cI welcome you all to Delhi. I am very happy that Marathi people in Delhi can read Lokmat now and get news in their language. I am confident that Lokmat will combat all challenges and bring out the truth in front of people. I pray that Lokmat makes a mark of honest and true journalism across all cities in India.\\u201d <br>Nitin Gadkari says, \\u201cLokmat has always ensured that democracy has been made successful by picking up issues that affect the society. Lokmat has always ensured that the flag of honest journalism is always held high. This a great start to get the Marathi paper and news to Marathi people in Delhi. I wish Lokmat all the best.\\u201d<br>Vijay Darda, Chairman, Lokmat Media Group, says, \\u201cIt is a moment of immense pride for all of us at Lokmat Media Group, we thank our readers as we step into our Centenary Year. Rooted in nationalism, Lokmat has always stood by values, fearless journalism and its people. 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  10. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/layouts/app.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'obLevel' => 0, 'ArrViewArticle' => object(stdClass), 'metatitel' => 'HT Brunch forays into events', 'ogtitel' => 'HT Brunch forays into events', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_45856.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_45856.jpg', 'ogurl' => 'http://www.exchange4media.com/Print/HT-Brunch-forays-into-events_45856.html', 'canonical' => 'http://www.exchange4media.com/Print/HT-Brunch-forays-into-events_45856.html', 'metadescription' => 'Brunch, the weekly lifestyle magazine from Hindustan Times, is debuting its maiden event property &lsquo;Brunch Dialogues &ndash; Conversations with Indian Cinema&rsquo;, in Mumbai, on March 26', 'ogdescription' => 'Brunch, the weekly lifestyle magazine from Hindustan Times, is debuting its maiden event property &lsquo;Brunch Dialogues &ndash; Conversations with Indian Cinema&rsquo;, in Mumbai, on March 26', 'metatag' => 'Brunch,Hindustan Times,Rajan Bhalla,Rajiv Makhni,Vir Sanghvi', 'ArrRecentNewsMiddelbarList' => '[{"article_id":87648,"title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"19:44:24","url":"","meta_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","meta_desc":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","social_summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","web_exclusive":0,"author_type":2,"description":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm. 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Season 1 of the digital show recently culminated with 10 million views across platforms. The 18 episode series also garnered much appreciation from the audiences. <br><br>The success of the series stands testimony to Firstpost\\u2019s innovative and engaging content delivered on the platform. Firstpost also clocked the highest time spent and has been consistently the highest this year. The average time spent is 6.1 minutes per visit on the portal in October 2017, as per the latest comScore MMX report. <br><br>The informative and entertaining web-series, 9 Months, brought experts onboard to address to-be mothers, first-time mothers as well as women looking to get pregnant. The experts shared comprehensive details right from nutrition to exercise and beyond in an attempt to make the viewers\\u2019 pregnancy journey easier and comfortable. This visual how-to pregnancy survival guide was hosted by Meghna Pant, a to-be mother herself. The content was packaged in a compelling format ensuring the viewers stayed tuned in to the show through each 15 minute episode. <br><br>In keeping with its legacy of delivering out-of-the-box content, Firstpost stepped out with a never-done-before digital offering for women. The India\\u2019s largest and premier digital platform for news, analysis and opinion always stands for delivering clutter-breaking and innovative content to its audience. <br><br>Speaking on the occasion, Azim Lalani, Business Head, Firstpost says \\u201cWhile others are still undecided on going the IP way, we went ahead and launched it and successfully created an IP which has shown great traction and is the only one of its kind. We worked with wonderful partners and are now launching Season 2 soon. 9 Months has shown brands how to market to Mums. Apart from 9 Months, we have many more interesting IPs coming up across genres. We are very excited and happy to be the first in this space. 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Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm.<br>Sony BBC Earth, launched in March earlier this year as India\\u2019s premium factual entertainment channel with stories ranging from nature and science to adventure and human interest. With brand proposition of Feel Alive and brand pillars of grand visual spectacle, never-seen-before stories and a new perspective to knowledge and entertainment, Sony BBC Earth showcases iconic shows with legendary storytellers that makes its viewers Feel Alive. <br>Best of 2017 will have one of the most fun-filled science shows, \\u2018Inside the Factory\\u2019, which takes viewers on a gastronomical and visual feast in some of the largest factories world over. Snow Chick: A Penguin\\u2019s Tale brings in some fluffy, feathery fun this Christmas with the thrilling journey of a penguin\\u2019s life.<br>Shows like \\u2018Kolkata with Sue Perkins\\u2019 and \\u2018Hidden India\\u2019 inspire the traveler in you to celebrate the diversity, vivacity and flavours of the Indian subcontinent. Britain\\u2019s Biggest Adventures with Bear Grylls gives exploration a new meaning and shows the famous wildlife presenter visit Britain\\u2019s most extreme landscapes.<br>While \\u2018Tribal Bootcamp\\u2019 embarks on a challenging yet fun trip to tribal communities, the wildlife exploration continues with \\u2018Spy in the Wild\\u2019, which uncovers intimate stories of different animals and how they live, love and learn like humans through 30 spy cameras.<br>Viewers are also treated to action-packed adventure with two famous shows, \\u2018The Hunt\\u2019- a series capturing the dramatic world of predation and \\u2018Fishing Impossible\\u2019, which showcases adrenaline-fueled fishing antics and a healthy dose of friendly rivalry.<br>And last, but not the least, the mega event of the century, \\u2018Planet Earth II\\u2019 will take you on a breathtaking journey again this December! 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The new branding also reflects the scale of the pioneering company\\u2019s ambitions under the leadership of President &amp; CEO Dr. Ilham Kadri. The new brand is the result of extensive research with key stakeholder groups around the world.<br><br> Diversey is prominent across a range of sectors, including building care, health care, hospitality, facility management, retail and food service, in addition to food and beverage. The rebranding announcement is key evidence of intent from the newly independent company which was acquired from former parent company - the Sealed Air Corporation - by leading private investment firm, Bain Capital Private Equity in September 2017.<br><br> Diversey is now a standalone company, comprising the former Sealed Air Diversey Care division and the food hygiene solution business. It is set to be based in new corporate headquarters in York County, South Carolina in the first quarter of 2018.<br><br>The independent company has sought to immediately redefine its core mission and brand strategy, reflecting its aim to become: \\u201cThe leading global innovator, developer and provider of cleaning, sanitation and maintenance products, systems and services,\\u201d according to Dr. Ilham Kadri, President and CEO of Diversey. <br><br> Diversey is bringing a fresh dimension to its well-established reputation of shaping solutions to individual customer needs, by pledging to place their customers at the very heart of their business, and of everything they do. This \\u201ccustomer-centric\\u201d ethos delivers an ethical, responsible and tailored cleaning and hygiene service that does not neglect the bottom line; with Diversey promising to deliver signi\\ufb01cant productivity improvements, lower total operating costs and brand protection for their customers.<br><br> Diversey\\u2019s new identity was honed under the auspices of senior management drawing on counsel from London-based branding experts BrandOpus. The new branding seeks to re-emphasise the considerable range of strengths that have long been identified in Diversey\\u2019s rise to global pre-eminence. It is also explicit, as Dr.Ilham Kadri explains, of: \\u201cThe agility and decisiveness that customers can rightly anticipate, and which the new found independence has bestowed on the company\\u2019s operations.\\u201d <br><br> Dr. Kadri also reflects on the redefined ethical dimension, which she identifies as an existing strength in the market, but which has been placed center stage as a key characteristic of the new company\\u2019s approach, commenting: \\u201cDiversey plays an essential role in keeping people safe in so many key sectors that we are reaffirming our ethical ideals which we view as empowering to both our staff and our customers. As a company we are courageous in our convictions - no matter the challenge, we seek to do the right thing. Our ethics are at the heart of our business, they are non-debatable and embraced by all employees no matter their role.\\u201d<br> Diversey never loses sight of the company\\u2019s proud heritage of 94 years of expertise and knowledge. However, it is placing more emphasis on the company\\u2019s role as \\u201cFacilitators for life,\\u201d whereby the broader ethical awareness and commitments to sustainability \\u2013 such as clean water and safe food; along with abundant energy and healthy environments. This is linked with the care Diversey displays for people regardless of status.<br><br>Diversey\\u2019s new brand strategy is fundamental to its continuing success. In summarizing the company\\u2019s future, Diversey is a pioneer of the future and creators of connection. The company believes cleaning and hygiene are life essentials. Diversey\\u2019s ambition is to continue the long legacy with a renewed energy and focus which will responsibly and responsively deliver e\\ufb00ective hygiene solutions and e\\ufb03cient cleaning technologies for their staff, customers, the planet and their owners long-term benefit.\\u201d","social_title":"Diversey unveils a new brand identity ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69765,"phototitle":"","photopath":"1513340350_QEG0M1_big(45).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62578,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":87641,"title":"Radio City Brings Alive the Power of Radio with the Launch of \\u2018Rag Rag Mein Daude City\\u2019 ","summary":"With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"16:18:16","url":"","meta_title":"Radio City Brings Alive the Power of Radio with the Launch of \\u2018Rag Rag Mein Daude City\\u2019 ","meta_desc":"With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.","social_summary":"With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.","web_exclusive":0,"author_type":2,"description":"Radio City 91.1FM, India\\u2019s leading radio network, today announced a refreshed campaign which is a version 2.0 of its brand ideology of \\u2018Rag Rag Mein Daude City\\u2019. With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.<br><br>The brand film created in association with Scarecrow Communications, illustrates a blindfolded taxi driver taken through nostalgic parts of Mumbai city and being asked to guess the places he is at. The driver out of his sheer knowledge and local expertise identifies the area only by the sounds, smell and the description. The brand film highlights that the person who has the strongest connect with the city can identify the city not only with their eyes but with ears, taste and other senses. \\u201cJinki rag rag mein city daudti ho na, woh aankhon se hi nahin, saanson se, zubaan se aur kaano se bhi city dekh lete hain.<br><br> In tandem with the refreshed messaging, Radio City launched an on-air activity, \\u2018Kano Se Pehchano City\\u2019, across Hindi speaking markets. Radio City will groove to a refreshed stationality tune that will take the listeners on a city tour. The on-air campaign will witness, Radio City RJs visiting the various nooks and corners of the city, describing the place along with its sounds and asking listeners to identify the location in their respective cities. With this new campaign, Radio City focuses on being synonymous with local culture, sights and sounds in inimitable Radio City style.<br><br> The 360-degree campaign aims to highlight the power of radio and convey the message of Radio City\\u2019s micro local approach and elevate their positioning of knowing the city the best.<br><br>Commenting on the launch of the brand campaign, Mr. Abraham Thomas, CEO, Radio City said, \\u201cThe new brand campaign is an attempt to highlight the power of radio as an experiential medium building a very strong imagery in the minds of the consumer. The campaign also showcases that radio is a theatre of the mind that transcends beyond being just a mere audio medium. The campaign seamlessly resonates what our brand stands for and we are hopeful that it will further help drive synergies in every city we are present in.\\u201d<br>Commenting on the launch of the brand video, Manish Bhatt, Founder Director, Scarecrow Communications said, \\u201cIt was really a goose bumpy experience for me and my team to write the story of a storyteller who can impeccably describe our city with his eyes closed and yet manages to evoke all our senses. Especially the story for a brand which entertains all our citizens without using visuals for almost two decades.\\u201d<br><br>Celebrity superstar Richa Chaddha complimented Radio City on the new campaign. Commenting about the impact of radio, Richa said, \\u201cRadio has the power to entertain masses across all classes of society and has a reach that is unmatched in comparison to any other medium. Radio City brings to life the true spirit of the city in the form of entertainment and helps bind together listeners from every nook and corner of the city. The \\u2018Rag Rag Mein Daude City\\u2019 campaign is a true reflection of the power of radio and portrays how it best relays the pulse of the city.\\u201d<br><br>Launched in 2016, the \\u2018Rag Rag Mein Daude City\\u2019 campaign touched upon an emotion that binds citizens to their CITY. 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Later the evening was attended by Shri Devendra Fadnavis, Chief Minister of Maharashtra.<br>Naidu says, \\u201cThis is such a wonderful day and we are amidst some of the greatest minds and it\\u2019s a great day to launch #LokmatInDelhi. Families must converse in their own regional language at home. Language and emotions move together better when conversed in the mother tongue. I was educated in the regional medium and I am very proud of it and I feel one should respect - Mother who has given you birth, Motherland - place where you are born, Mother tongue, the country to which you belong to. Information with confirmation is very important - Views and news must not be mixed together. Sensationalism should end, nationalism must be given the importance. News is public good, use the power to influence wisely - use it get to the truth. Satyam - Truth, Shivam - for the greater good - Sunderam - in a beautiful manner.\\u201d<br>Dr. Manmohan Singh says, \\u201cIt is a very auspicious day that the foremost Marathi newspaper will make its presence felt in the nation\'s capital. On this auspicious occasion, I recognize the role of Lokmat group in our national life. I wish them still greater success in the years to come. Media has a great role to play in our democracy especially in these times where there are forces that always want to curb the role of media. The task of the media should be such that facts are stated and opinions are free. My prayers Is that Lokmat Group of newspapers will live up to this very important maxim.\\u201d <br>Arvind Kejriwal says, \\u201cI welcome you all to Delhi. I am very happy that Marathi people in Delhi can read Lokmat now and get news in their language. I am confident that Lokmat will combat all challenges and bring out the truth in front of people. I pray that Lokmat makes a mark of honest and true journalism across all cities in India.\\u201d <br>Nitin Gadkari says, \\u201cLokmat has always ensured that democracy has been made successful by picking up issues that affect the society. Lokmat has always ensured that the flag of honest journalism is always held high. This a great start to get the Marathi paper and news to Marathi people in Delhi. I wish Lokmat all the best.\\u201d<br>Vijay Darda, Chairman, Lokmat Media Group, says, \\u201cIt is a moment of immense pride for all of us at Lokmat Media Group, we thank our readers as we step into our Centenary Year. Rooted in nationalism, Lokmat has always stood by values, fearless journalism and its people. 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In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney\\u2019s The Jungle Book, Minions and Mad Max Fury Road.<br><br>Featuring 100 prizes across 100 blockbusters over 100 days, this watch and win contest gives viewers a chance to win exciting prizes like smartphones, laptops, HD TVs, Macbooks, Playstations, Cars, bikes and lots more by answering simple questions.<br><br>Vivek Srivastava, EVP &amp; Head Entertainment Cluster -- TIMES NETWORK, said, \\u201cOver the years, 100 Mania has grown from strength to strength and the 5th season promises a higher dose of adrenalin-pumping blockbuster titles coupled with even bigger gratifications. 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Season 1 of the digital show recently culminated with 10 million views across platforms. The 18 episode series also garnered much appreciation from the audiences. <br><br>The success of the series stands testimony to Firstpost\\u2019s innovative and engaging content delivered on the platform. Firstpost also clocked the highest time spent and has been consistently the highest this year. The average time spent is 6.1 minutes per visit on the portal in October 2017, as per the latest comScore MMX report. <br><br>The informative and entertaining web-series, 9 Months, brought experts onboard to address to-be mothers, first-time mothers as well as women looking to get pregnant. The experts shared comprehensive details right from nutrition to exercise and beyond in an attempt to make the viewers\\u2019 pregnancy journey easier and comfortable. This visual how-to pregnancy survival guide was hosted by Meghna Pant, a to-be mother herself. The content was packaged in a compelling format ensuring the viewers stayed tuned in to the show through each 15 minute episode. <br><br>In keeping with its legacy of delivering out-of-the-box content, Firstpost stepped out with a never-done-before digital offering for women. The India\\u2019s largest and premier digital platform for news, analysis and opinion always stands for delivering clutter-breaking and innovative content to its audience. <br><br>Speaking on the occasion, Azim Lalani, Business Head, Firstpost says \\u201cWhile others are still undecided on going the IP way, we went ahead and launched it and successfully created an IP which has shown great traction and is the only one of its kind. We worked with wonderful partners and are now launching Season 2 soon. 9 Months has shown brands how to market to Mums. Apart from 9 Months, we have many more interesting IPs coming up across genres. We are very excited and happy to be the first in this space. 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Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm.<br>Sony BBC Earth, launched in March earlier this year as India\\u2019s premium factual entertainment channel with stories ranging from nature and science to adventure and human interest. With brand proposition of Feel Alive and brand pillars of grand visual spectacle, never-seen-before stories and a new perspective to knowledge and entertainment, Sony BBC Earth showcases iconic shows with legendary storytellers that makes its viewers Feel Alive. <br>Best of 2017 will have one of the most fun-filled science shows, \\u2018Inside the Factory\\u2019, which takes viewers on a gastronomical and visual feast in some of the largest factories world over. Snow Chick: A Penguin\\u2019s Tale brings in some fluffy, feathery fun this Christmas with the thrilling journey of a penguin\\u2019s life.<br>Shows like \\u2018Kolkata with Sue Perkins\\u2019 and \\u2018Hidden India\\u2019 inspire the traveler in you to celebrate the diversity, vivacity and flavours of the Indian subcontinent. Britain\\u2019s Biggest Adventures with Bear Grylls gives exploration a new meaning and shows the famous wildlife presenter visit Britain\\u2019s most extreme landscapes.<br>While \\u2018Tribal Bootcamp\\u2019 embarks on a challenging yet fun trip to tribal communities, the wildlife exploration continues with \\u2018Spy in the Wild\\u2019, which uncovers intimate stories of different animals and how they live, love and learn like humans through 30 spy cameras.<br>Viewers are also treated to action-packed adventure with two famous shows, \\u2018The Hunt\\u2019- a series capturing the dramatic world of predation and \\u2018Fishing Impossible\\u2019, which showcases adrenaline-fueled fishing antics and a healthy dose of friendly rivalry.<br>And last, but not the least, the mega event of the century, \\u2018Planet Earth II\\u2019 will take you on a breathtaking journey again this December! The series features India, its diverse landscapes and wildlife prominently across several episodes.<br>The special line-up further includes popular shows, like Bang Goes the Theory, Factomania, Nature\\u2019s Greatest Dancers, Nature\\u2019s Weirdest Events, Generation Earth, Weird Wonders of the World and many more. 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The new branding also reflects the scale of the pioneering company\\u2019s ambitions under the leadership of President &amp; CEO Dr. Ilham Kadri. The new brand is the result of extensive research with key stakeholder groups around the world.<br><br> Diversey is prominent across a range of sectors, including building care, health care, hospitality, facility management, retail and food service, in addition to food and beverage. The rebranding announcement is key evidence of intent from the newly independent company which was acquired from former parent company - the Sealed Air Corporation - by leading private investment firm, Bain Capital Private Equity in September 2017.<br><br> Diversey is now a standalone company, comprising the former Sealed Air Diversey Care division and the food hygiene solution business. It is set to be based in new corporate headquarters in York County, South Carolina in the first quarter of 2018.<br><br>The independent company has sought to immediately redefine its core mission and brand strategy, reflecting its aim to become: \\u201cThe leading global innovator, developer and provider of cleaning, sanitation and maintenance products, systems and services,\\u201d according to Dr. Ilham Kadri, President and CEO of Diversey. <br><br> Diversey is bringing a fresh dimension to its well-established reputation of shaping solutions to individual customer needs, by pledging to place their customers at the very heart of their business, and of everything they do. This \\u201ccustomer-centric\\u201d ethos delivers an ethical, responsible and tailored cleaning and hygiene service that does not neglect the bottom line; with Diversey promising to deliver signi\\ufb01cant productivity improvements, lower total operating costs and brand protection for their customers.<br><br> Diversey\\u2019s new identity was honed under the auspices of senior management drawing on counsel from London-based branding experts BrandOpus. The new branding seeks to re-emphasise the considerable range of strengths that have long been identified in Diversey\\u2019s rise to global pre-eminence. It is also explicit, as Dr.Ilham Kadri explains, of: \\u201cThe agility and decisiveness that customers can rightly anticipate, and which the new found independence has bestowed on the company\\u2019s operations.\\u201d <br><br> Dr. Kadri also reflects on the redefined ethical dimension, which she identifies as an existing strength in the market, but which has been placed center stage as a key characteristic of the new company\\u2019s approach, commenting: \\u201cDiversey plays an essential role in keeping people safe in so many key sectors that we are reaffirming our ethical ideals which we view as empowering to both our staff and our customers. As a company we are courageous in our convictions - no matter the challenge, we seek to do the right thing. Our ethics are at the heart of our business, they are non-debatable and embraced by all employees no matter their role.\\u201d<br> Diversey never loses sight of the company\\u2019s proud heritage of 94 years of expertise and knowledge. However, it is placing more emphasis on the company\\u2019s role as \\u201cFacilitators for life,\\u201d whereby the broader ethical awareness and commitments to sustainability \\u2013 such as clean water and safe food; along with abundant energy and healthy environments. This is linked with the care Diversey displays for people regardless of status.<br><br>Diversey\\u2019s new brand strategy is fundamental to its continuing success. In summarizing the company\\u2019s future, Diversey is a pioneer of the future and creators of connection. The company believes cleaning and hygiene are life essentials. Diversey\\u2019s ambition is to continue the long legacy with a renewed energy and focus which will responsibly and responsively deliver e\\ufb00ective hygiene solutions and e\\ufb03cient cleaning technologies for their staff, customers, the planet and their owners long-term benefit.\\u201d","social_title":"Diversey unveils a new brand identity ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69765,"phototitle":"","photopath":"1513340350_QEG0M1_big(45).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62578,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":87641,"title":"Radio City Brings Alive the Power of Radio with the Launch of \\u2018Rag Rag Mein Daude City\\u2019 ","summary":"With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"16:18:16","url":"","meta_title":"Radio City Brings Alive the Power of Radio with the Launch of \\u2018Rag Rag Mein Daude City\\u2019 ","meta_desc":"With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.","social_summary":"With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.","web_exclusive":0,"author_type":2,"description":"Radio City 91.1FM, India\\u2019s leading radio network, today announced a refreshed campaign which is a version 2.0 of its brand ideology of \\u2018Rag Rag Mein Daude City\\u2019. With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.<br><br>The brand film created in association with Scarecrow Communications, illustrates a blindfolded taxi driver taken through nostalgic parts of Mumbai city and being asked to guess the places he is at. The driver out of his sheer knowledge and local expertise identifies the area only by the sounds, smell and the description. The brand film highlights that the person who has the strongest connect with the city can identify the city not only with their eyes but with ears, taste and other senses. \\u201cJinki rag rag mein city daudti ho na, woh aankhon se hi nahin, saanson se, zubaan se aur kaano se bhi city dekh lete hain.<br><br> In tandem with the refreshed messaging, Radio City launched an on-air activity, \\u2018Kano Se Pehchano City\\u2019, across Hindi speaking markets. Radio City will groove to a refreshed stationality tune that will take the listeners on a city tour. The on-air campaign will witness, Radio City RJs visiting the various nooks and corners of the city, describing the place along with its sounds and asking listeners to identify the location in their respective cities. With this new campaign, Radio City focuses on being synonymous with local culture, sights and sounds in inimitable Radio City style.<br><br> The 360-degree campaign aims to highlight the power of radio and convey the message of Radio City\\u2019s micro local approach and elevate their positioning of knowing the city the best.<br><br>Commenting on the launch of the brand campaign, Mr. Abraham Thomas, CEO, Radio City said, \\u201cThe new brand campaign is an attempt to highlight the power of radio as an experiential medium building a very strong imagery in the minds of the consumer. The campaign also showcases that radio is a theatre of the mind that transcends beyond being just a mere audio medium. The campaign seamlessly resonates what our brand stands for and we are hopeful that it will further help drive synergies in every city we are present in.\\u201d<br>Commenting on the launch of the brand video, Manish Bhatt, Founder Director, Scarecrow Communications said, \\u201cIt was really a goose bumpy experience for me and my team to write the story of a storyteller who can impeccably describe our city with his eyes closed and yet manages to evoke all our senses. Especially the story for a brand which entertains all our citizens without using visuals for almost two decades.\\u201d<br><br>Celebrity superstar Richa Chaddha complimented Radio City on the new campaign. Commenting about the impact of radio, Richa said, \\u201cRadio has the power to entertain masses across all classes of society and has a reach that is unmatched in comparison to any other medium. Radio City brings to life the true spirit of the city in the form of entertainment and helps bind together listeners from every nook and corner of the city. The \\u2018Rag Rag Mein Daude City\\u2019 campaign is a true reflection of the power of radio and portrays how it best relays the pulse of the city.\\u201d<br><br>Launched in 2016, the \\u2018Rag Rag Mein Daude City\\u2019 campaign touched upon an emotion that binds citizens to their CITY. Radio in its very essence is local just as every city has its unique identity, and it is this sentiment that Radio City takes to the next level by redefining \\u2018local\\u2019 for India.","social_title":"Radio City Brings Alive the Power of Radio with the Launch of \\u2018Rag Rag Mein Daude City\\u2019 ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69764,"phototitle":"","photopath":"1513334804_tXjiQW_big(3).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62575,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87633,"title":"Lokmat Launches in New Delhi as it enters Centenary Year","summary":"Political fraternity congratulates Lokmat for carrying forward the legacy of Marathi language ","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"00:00:00","url":"","meta_title":"Lokmat Launches in New Delhi as it enters Centenary Year","meta_desc":"Political fraternity congratulates Lokmat for carrying forward the legacy of Marathi language ","social_summary":"Political fraternity congratulates Lokmat for carrying forward the legacy of Marathi language ","web_exclusive":0,"author_type":2,"description":"Lokmat, Maharashtra &amp; Goa\\u2019s leading Newspaper, launched its New Delhi edition in the Capital at a special inauguration event attended by M Venkaiah Naidu, Hon\\u2019ble Vice President of India, Dr. Manmohan Singh, Hon\\u2019ble MP &amp; Former Prime Minister of India, Arvind Kejriwal, Chief Minister of Govt of NCT, Delhi, Nitin Gadkari, Hon\\u2019ble Union Minister of Road, Transport &amp; Highways, Shipping &amp; Water Resources, Prakash Javedkar, Union HRD Minister, Ravi Prasad, Hon\\u2019ble Union Minister of IT, Chowdhury Birender Singh, Hon\\u2019ble Minister of Steel, PJ Kurian, Rajya Sabha Vice Chairman. Later the evening was attended by Shri Devendra Fadnavis, Chief Minister of Maharashtra.<br>Naidu says, \\u201cThis is such a wonderful day and we are amidst some of the greatest minds and it\\u2019s a great day to launch #LokmatInDelhi. Families must converse in their own regional language at home. Language and emotions move together better when conversed in the mother tongue. I was educated in the regional medium and I am very proud of it and I feel one should respect - Mother who has given you birth, Motherland - place where you are born, Mother tongue, the country to which you belong to. Information with confirmation is very important - Views and news must not be mixed together. Sensationalism should end, nationalism must be given the importance. News is public good, use the power to influence wisely - use it get to the truth. Satyam - Truth, Shivam - for the greater good - Sunderam - in a beautiful manner.\\u201d<br>Dr. Manmohan Singh says, \\u201cIt is a very auspicious day that the foremost Marathi newspaper will make its presence felt in the nation\'s capital. On this auspicious occasion, I recognize the role of Lokmat group in our national life. I wish them still greater success in the years to come. Media has a great role to play in our democracy especially in these times where there are forces that always want to curb the role of media. The task of the media should be such that facts are stated and opinions are free. My prayers Is that Lokmat Group of newspapers will live up to this very important maxim.\\u201d <br>Arvind Kejriwal says, \\u201cI welcome you all to Delhi. I am very happy that Marathi people in Delhi can read Lokmat now and get news in their language. I am confident that Lokmat will combat all challenges and bring out the truth in front of people. I pray that Lokmat makes a mark of honest and true journalism across all cities in India.\\u201d <br>Nitin Gadkari says, \\u201cLokmat has always ensured that democracy has been made successful by picking up issues that affect the society. Lokmat has always ensured that the flag of honest journalism is always held high. This a great start to get the Marathi paper and news to Marathi people in Delhi. I wish Lokmat all the best.\\u201d<br>Vijay Darda, Chairman, Lokmat Media Group, says, \\u201cIt is a moment of immense pride for all of us at Lokmat Media Group, we thank our readers as we step into our Centenary Year. Rooted in nationalism, Lokmat has always stood by values, fearless journalism and its people. 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  16. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/article/article_landing.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'ArrViewArticle' => object(stdClass), 'metatitel' => 'HT Brunch forays into events', 'ogtitel' => 'HT Brunch forays into events', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_45856.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_45856.jpg', 'ogurl' => 'http://www.exchange4media.com/Print/HT-Brunch-forays-into-events_45856.html', 'canonical' => 'http://www.exchange4media.com/Print/HT-Brunch-forays-into-events_45856.html', 'metadescription' => 'Brunch, the weekly lifestyle magazine from Hindustan Times, is debuting its maiden event property &lsquo;Brunch Dialogues &ndash; Conversations with Indian Cinema&rsquo;, in Mumbai, on March 26', 'ogdescription' => 'Brunch, the weekly lifestyle magazine from Hindustan Times, is debuting its maiden event property &lsquo;Brunch Dialogues &ndash; Conversations with Indian Cinema&rsquo;, in Mumbai, on March 26', 'metatag' => 'Brunch,Hindustan Times,Rajan Bhalla,Rajiv Makhni,Vir Sanghvi', 'ArrRecentNewsMiddelbarList' => '[{"article_id":87648,"title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"19:44:24","url":"","meta_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","meta_desc":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","social_summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","web_exclusive":0,"author_type":2,"description":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney\\u2019s The Jungle Book, Minions and Mad Max Fury Road.<br><br>Featuring 100 prizes across 100 blockbusters over 100 days, this watch and win contest gives viewers a chance to win exciting prizes like smartphones, laptops, HD TVs, Macbooks, Playstations, Cars, bikes and lots more by answering simple questions.<br><br>Vivek Srivastava, EVP &amp; Head Entertainment Cluster -- TIMES NETWORK, said, \\u201cOver the years, 100 Mania has grown from strength to strength and the 5th season promises a higher dose of adrenalin-pumping blockbuster titles coupled with even bigger gratifications. I\\u2019m sure this season\\u2019s interesting proposition of #StopDreamingAndStartWinning will rob movie buffs of their sleep and induce them to stay glued to their screens, making 100 Mania a huge success.\\u201d","social_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69769,"phototitle":"","photopath":"1513347197_rP23tE_big(52).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62582,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87647,"title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"18:47:56","url":"","meta_title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","meta_desc":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","social_summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","web_exclusive":0,"author_type":2,"description":"Firstpost Studio, launched at the iMedia Brand Summit 2017, announced its premier web-series \\u20189 Months\\u2019 \\u2013 India\\u2019s first and only comprehensive web-series on pregnancy in September 2017. Season 1 of the digital show recently culminated with 10 million views across platforms. The 18 episode series also garnered much appreciation from the audiences. <br><br>The success of the series stands testimony to Firstpost\\u2019s innovative and engaging content delivered on the platform. Firstpost also clocked the highest time spent and has been consistently the highest this year. The average time spent is 6.1 minutes per visit on the portal in October 2017, as per the latest comScore MMX report. <br><br>The informative and entertaining web-series, 9 Months, brought experts onboard to address to-be mothers, first-time mothers as well as women looking to get pregnant. The experts shared comprehensive details right from nutrition to exercise and beyond in an attempt to make the viewers\\u2019 pregnancy journey easier and comfortable. This visual how-to pregnancy survival guide was hosted by Meghna Pant, a to-be mother herself. The content was packaged in a compelling format ensuring the viewers stayed tuned in to the show through each 15 minute episode. <br><br>In keeping with its legacy of delivering out-of-the-box content, Firstpost stepped out with a never-done-before digital offering for women. The India\\u2019s largest and premier digital platform for news, analysis and opinion always stands for delivering clutter-breaking and innovative content to its audience. <br><br>Speaking on the occasion, Azim Lalani, Business Head, Firstpost says \\u201cWhile others are still undecided on going the IP way, we went ahead and launched it and successfully created an IP which has shown great traction and is the only one of its kind. We worked with wonderful partners and are now launching Season 2 soon. 9 Months has shown brands how to market to Mums. Apart from 9 Months, we have many more interesting IPs coming up across genres. We are very excited and happy to be the first in this space. This is also a very impactful business model.\\u201d","social_title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69768,"phototitle":"","photopath":"1513343847_magyuj_big(51).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62581,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"},{"article_id":87645,"title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","summary":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"18:03:03","url":"","meta_title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","meta_desc":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","social_summary":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","web_exclusive":0,"author_type":2,"description":"While we brace ourselves for the New Year, it\\u2019s also time to look at what made 2017 memorable. Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm.<br>Sony BBC Earth, launched in March earlier this year as India\\u2019s premium factual entertainment channel with stories ranging from nature and science to adventure and human interest. With brand proposition of Feel Alive and brand pillars of grand visual spectacle, never-seen-before stories and a new perspective to knowledge and entertainment, Sony BBC Earth showcases iconic shows with legendary storytellers that makes its viewers Feel Alive. <br>Best of 2017 will have one of the most fun-filled science shows, \\u2018Inside the Factory\\u2019, which takes viewers on a gastronomical and visual feast in some of the largest factories world over. Snow Chick: A Penguin\\u2019s Tale brings in some fluffy, feathery fun this Christmas with the thrilling journey of a penguin\\u2019s life.<br>Shows like \\u2018Kolkata with Sue Perkins\\u2019 and \\u2018Hidden India\\u2019 inspire the traveler in you to celebrate the diversity, vivacity and flavours of the Indian subcontinent. Britain\\u2019s Biggest Adventures with Bear Grylls gives exploration a new meaning and shows the famous wildlife presenter visit Britain\\u2019s most extreme landscapes.<br>While \\u2018Tribal Bootcamp\\u2019 embarks on a challenging yet fun trip to tribal communities, the wildlife exploration continues with \\u2018Spy in the Wild\\u2019, which uncovers intimate stories of different animals and how they live, love and learn like humans through 30 spy cameras.<br>Viewers are also treated to action-packed adventure with two famous shows, \\u2018The Hunt\\u2019- a series capturing the dramatic world of predation and \\u2018Fishing Impossible\\u2019, which showcases adrenaline-fueled fishing antics and a healthy dose of friendly rivalry.<br>And last, but not the least, the mega event of the century, \\u2018Planet Earth II\\u2019 will take you on a breathtaking journey again this December! The series features India, its diverse landscapes and wildlife prominently across several episodes.<br>The special line-up further includes popular shows, like Bang Goes the Theory, Factomania, Nature\\u2019s Greatest Dancers, Nature\\u2019s Weirdest Events, Generation Earth, Weird Wonders of the World and many more. It truly is going to be the best of this beautiful world on \\u2018Best of 2017\\u2019.","social_title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69766,"phototitle":"","photopath":"1513341074_A6F6MF_big(48).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62579,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87644,"title":"Diversey unveils a new brand identity ","summary":"Diversey, the leading global hygiene and cleaning company has launched a new brand identity, vision and values to ensure it remains modern and relevant to all of its audiences","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"17:49:39","url":"","meta_title":"Diversey unveils a new brand identity ","meta_desc":"Diversey, the leading global hygiene and cleaning company has launched a new brand identity, vision and values to ensure it remains modern and relevant to all of its audiences","social_summary":"Diversey, the leading global hygiene and cleaning company has launched a new brand identity, vision and values to ensure it remains modern and relevant to all of its audiences","web_exclusive":0,"author_type":2,"description":"Diversey, the leading global hygiene and cleaning company has launched a new brand identity, vision and values to ensure it remains modern and relevant to all of its audiences.<br><br>The new brand aims to be strong and distinctive to differentiate Diversey from its competitors in a global marketplace as well as support future strategic aims. The new branding also reflects the scale of the pioneering company\\u2019s ambitions under the leadership of President &amp; CEO Dr. Ilham Kadri. The new brand is the result of extensive research with key stakeholder groups around the world.<br><br> Diversey is prominent across a range of sectors, including building care, health care, hospitality, facility management, retail and food service, in addition to food and beverage. The rebranding announcement is key evidence of intent from the newly independent company which was acquired from former parent company - the Sealed Air Corporation - by leading private investment firm, Bain Capital Private Equity in September 2017.<br><br> Diversey is now a standalone company, comprising the former Sealed Air Diversey Care division and the food hygiene solution business. It is set to be based in new corporate headquarters in York County, South Carolina in the first quarter of 2018.<br><br>The independent company has sought to immediately redefine its core mission and brand strategy, reflecting its aim to become: \\u201cThe leading global innovator, developer and provider of cleaning, sanitation and maintenance products, systems and services,\\u201d according to Dr. Ilham Kadri, President and CEO of Diversey. <br><br> Diversey is bringing a fresh dimension to its well-established reputation of shaping solutions to individual customer needs, by pledging to place their customers at the very heart of their business, and of everything they do. This \\u201ccustomer-centric\\u201d ethos delivers an ethical, responsible and tailored cleaning and hygiene service that does not neglect the bottom line; with Diversey promising to deliver signi\\ufb01cant productivity improvements, lower total operating costs and brand protection for their customers.<br><br> Diversey\\u2019s new identity was honed under the auspices of senior management drawing on counsel from London-based branding experts BrandOpus. The new branding seeks to re-emphasise the considerable range of strengths that have long been identified in Diversey\\u2019s rise to global pre-eminence. It is also explicit, as Dr.Ilham Kadri explains, of: \\u201cThe agility and decisiveness that customers can rightly anticipate, and which the new found independence has bestowed on the company\\u2019s operations.\\u201d <br><br> Dr. Kadri also reflects on the redefined ethical dimension, which she identifies as an existing strength in the market, but which has been placed center stage as a key characteristic of the new company\\u2019s approach, commenting: \\u201cDiversey plays an essential role in keeping people safe in so many key sectors that we are reaffirming our ethical ideals which we view as empowering to both our staff and our customers. As a company we are courageous in our convictions - no matter the challenge, we seek to do the right thing. Our ethics are at the heart of our business, they are non-debatable and embraced by all employees no matter their role.\\u201d<br> Diversey never loses sight of the company\\u2019s proud heritage of 94 years of expertise and knowledge. However, it is placing more emphasis on the company\\u2019s role as \\u201cFacilitators for life,\\u201d whereby the broader ethical awareness and commitments to sustainability \\u2013 such as clean water and safe food; along with abundant energy and healthy environments. This is linked with the care Diversey displays for people regardless of status.<br><br>Diversey\\u2019s new brand strategy is fundamental to its continuing success. In summarizing the company\\u2019s future, Diversey is a pioneer of the future and creators of connection. The company believes cleaning and hygiene are life essentials. Diversey\\u2019s ambition is to continue the long legacy with a renewed energy and focus which will responsibly and responsively deliver e\\ufb00ective hygiene solutions and e\\ufb03cient cleaning technologies for their staff, customers, the planet and their owners long-term benefit.\\u201d","social_title":"Diversey unveils a new brand identity ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69765,"phototitle":"","photopath":"1513340350_QEG0M1_big(45).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62578,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":87641,"title":"Radio City Brings Alive the Power of Radio with the Launch of \\u2018Rag Rag Mein Daude City\\u2019 ","summary":"With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"16:18:16","url":"","meta_title":"Radio City Brings Alive the Power of Radio with the Launch of \\u2018Rag Rag Mein Daude City\\u2019 ","meta_desc":"With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.","social_summary":"With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.","web_exclusive":0,"author_type":2,"description":"Radio City 91.1FM, India\\u2019s leading radio network, today announced a refreshed campaign which is a version 2.0 of its brand ideology of \\u2018Rag Rag Mein Daude City\\u2019. With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.<br><br>The brand film created in association with Scarecrow Communications, illustrates a blindfolded taxi driver taken through nostalgic parts of Mumbai city and being asked to guess the places he is at. The driver out of his sheer knowledge and local expertise identifies the area only by the sounds, smell and the description. The brand film highlights that the person who has the strongest connect with the city can identify the city not only with their eyes but with ears, taste and other senses. \\u201cJinki rag rag mein city daudti ho na, woh aankhon se hi nahin, saanson se, zubaan se aur kaano se bhi city dekh lete hain.<br><br> In tandem with the refreshed messaging, Radio City launched an on-air activity, \\u2018Kano Se Pehchano City\\u2019, across Hindi speaking markets. Radio City will groove to a refreshed stationality tune that will take the listeners on a city tour. The on-air campaign will witness, Radio City RJs visiting the various nooks and corners of the city, describing the place along with its sounds and asking listeners to identify the location in their respective cities. With this new campaign, Radio City focuses on being synonymous with local culture, sights and sounds in inimitable Radio City style.<br><br> The 360-degree campaign aims to highlight the power of radio and convey the message of Radio City\\u2019s micro local approach and elevate their positioning of knowing the city the best.<br><br>Commenting on the launch of the brand campaign, Mr. Abraham Thomas, CEO, Radio City said, \\u201cThe new brand campaign is an attempt to highlight the power of radio as an experiential medium building a very strong imagery in the minds of the consumer. The campaign also showcases that radio is a theatre of the mind that transcends beyond being just a mere audio medium. The campaign seamlessly resonates what our brand stands for and we are hopeful that it will further help drive synergies in every city we are present in.\\u201d<br>Commenting on the launch of the brand video, Manish Bhatt, Founder Director, Scarecrow Communications said, \\u201cIt was really a goose bumpy experience for me and my team to write the story of a storyteller who can impeccably describe our city with his eyes closed and yet manages to evoke all our senses. Especially the story for a brand which entertains all our citizens without using visuals for almost two decades.\\u201d<br><br>Celebrity superstar Richa Chaddha complimented Radio City on the new campaign. Commenting about the impact of radio, Richa said, \\u201cRadio has the power to entertain masses across all classes of society and has a reach that is unmatched in comparison to any other medium. Radio City brings to life the true spirit of the city in the form of entertainment and helps bind together listeners from every nook and corner of the city. The \\u2018Rag Rag Mein Daude City\\u2019 campaign is a true reflection of the power of radio and portrays how it best relays the pulse of the city.\\u201d<br><br>Launched in 2016, the \\u2018Rag Rag Mein Daude City\\u2019 campaign touched upon an emotion that binds citizens to their CITY. Radio in its very essence is local just as every city has its unique identity, and it is this sentiment that Radio City takes to the next level by redefining \\u2018local\\u2019 for India.","social_title":"Radio City Brings Alive the Power of Radio with the Launch of \\u2018Rag Rag Mein Daude City\\u2019 ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69764,"phototitle":"","photopath":"1513334804_tXjiQW_big(3).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62575,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87633,"title":"Lokmat Launches in New Delhi as it enters Centenary Year","summary":"Political fraternity congratulates Lokmat for carrying forward the legacy of Marathi language ","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"00:00:00","url":"","meta_title":"Lokmat Launches in New Delhi as it enters Centenary Year","meta_desc":"Political fraternity congratulates Lokmat for carrying forward the legacy of Marathi language ","social_summary":"Political fraternity congratulates Lokmat for carrying forward the legacy of Marathi language ","web_exclusive":0,"author_type":2,"description":"Lokmat, Maharashtra &amp; Goa\\u2019s leading Newspaper, launched its New Delhi edition in the Capital at a special inauguration event attended by M Venkaiah Naidu, Hon\\u2019ble Vice President of India, Dr. Manmohan Singh, Hon\\u2019ble MP &amp; Former Prime Minister of India, Arvind Kejriwal, Chief Minister of Govt of NCT, Delhi, Nitin Gadkari, Hon\\u2019ble Union Minister of Road, Transport &amp; Highways, Shipping &amp; Water Resources, Prakash Javedkar, Union HRD Minister, Ravi Prasad, Hon\\u2019ble Union Minister of IT, Chowdhury Birender Singh, Hon\\u2019ble Minister of Steel, PJ Kurian, Rajya Sabha Vice Chairman. Later the evening was attended by Shri Devendra Fadnavis, Chief Minister of Maharashtra.<br>Naidu says, \\u201cThis is such a wonderful day and we are amidst some of the greatest minds and it\\u2019s a great day to launch #LokmatInDelhi. Families must converse in their own regional language at home. Language and emotions move together better when conversed in the mother tongue. I was educated in the regional medium and I am very proud of it and I feel one should respect - Mother who has given you birth, Motherland - place where you are born, Mother tongue, the country to which you belong to. Information with confirmation is very important - Views and news must not be mixed together. Sensationalism should end, nationalism must be given the importance. News is public good, use the power to influence wisely - use it get to the truth. Satyam - Truth, Shivam - for the greater good - Sunderam - in a beautiful manner.\\u201d<br>Dr. Manmohan Singh says, \\u201cIt is a very auspicious day that the foremost Marathi newspaper will make its presence felt in the nation\'s capital. On this auspicious occasion, I recognize the role of Lokmat group in our national life. I wish them still greater success in the years to come. Media has a great role to play in our democracy especially in these times where there are forces that always want to curb the role of media. The task of the media should be such that facts are stated and opinions are free. My prayers Is that Lokmat Group of newspapers will live up to this very important maxim.\\u201d <br>Arvind Kejriwal says, \\u201cI welcome you all to Delhi. I am very happy that Marathi people in Delhi can read Lokmat now and get news in their language. I am confident that Lokmat will combat all challenges and bring out the truth in front of people. I pray that Lokmat makes a mark of honest and true journalism across all cities in India.\\u201d <br>Nitin Gadkari says, \\u201cLokmat has always ensured that democracy has been made successful by picking up issues that affect the society. Lokmat has always ensured that the flag of honest journalism is always held high. This a great start to get the Marathi paper and news to Marathi people in Delhi. I wish Lokmat all the best.\\u201d<br>Vijay Darda, Chairman, Lokmat Media Group, says, \\u201cIt is a moment of immense pride for all of us at Lokmat Media Group, we thank our readers as we step into our Centenary Year. Rooted in nationalism, Lokmat has always stood by values, fearless journalism and its people. 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  60. at Pipeline->Illuminate\Routing\{closure}(object(Request)) in Pipeline.php line 102
  61. at Pipeline->then(object(Closure)) in Kernel.php line 149
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The content was packaged in a compelling format ensuring the viewers stayed tuned in to the show through each 15 minute episode. <br><br>In keeping with its legacy of delivering out-of-the-box content, Firstpost stepped out with a never-done-before digital offering for women. The India\\u2019s largest and premier digital platform for news, analysis and opinion always stands for delivering clutter-breaking and innovative content to its audience. <br><br>Speaking on the occasion, Azim Lalani, Business Head, Firstpost says \\u201cWhile others are still undecided on going the IP way, we went ahead and launched it and successfully created an IP which has shown great traction and is the only one of its kind. We worked with wonderful partners and are now launching Season 2 soon. 9 Months has shown brands how to market to Mums. Apart from 9 Months, we have many more interesting IPs coming up across genres. We are very excited and happy to be the first in this space. 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Snow Chick: A Penguin\\u2019s Tale brings in some fluffy, feathery fun this Christmas with the thrilling journey of a penguin\\u2019s life.<br>Shows like \\u2018Kolkata with Sue Perkins\\u2019 and \\u2018Hidden India\\u2019 inspire the traveler in you to celebrate the diversity, vivacity and flavours of the Indian subcontinent. Britain\\u2019s Biggest Adventures with Bear Grylls gives exploration a new meaning and shows the famous wildlife presenter visit Britain\\u2019s most extreme landscapes.<br>While \\u2018Tribal Bootcamp\\u2019 embarks on a challenging yet fun trip to tribal communities, the wildlife exploration continues with \\u2018Spy in the Wild\\u2019, which uncovers intimate stories of different animals and how they live, love and learn like humans through 30 spy cameras.<br>Viewers are also treated to action-packed adventure with two famous shows, \\u2018The Hunt\\u2019- a series capturing the dramatic world of predation and \\u2018Fishing Impossible\\u2019, which showcases adrenaline-fueled fishing antics and a healthy dose of friendly rivalry.<br>And last, but not the least, the mega event of the century, \\u2018Planet Earth II\\u2019 will take you on a breathtaking journey again this December! 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The new branding also reflects the scale of the pioneering company\\u2019s ambitions under the leadership of President &amp; CEO Dr. Ilham Kadri. The new brand is the result of extensive research with key stakeholder groups around the world.<br><br> Diversey is prominent across a range of sectors, including building care, health care, hospitality, facility management, retail and food service, in addition to food and beverage. The rebranding announcement is key evidence of intent from the newly independent company which was acquired from former parent company - the Sealed Air Corporation - by leading private investment firm, Bain Capital Private Equity in September 2017.<br><br> Diversey is now a standalone company, comprising the former Sealed Air Diversey Care division and the food hygiene solution business. It is set to be based in new corporate headquarters in York County, South Carolina in the first quarter of 2018.<br><br>The independent company has sought to immediately redefine its core mission and brand strategy, reflecting its aim to become: \\u201cThe leading global innovator, developer and provider of cleaning, sanitation and maintenance products, systems and services,\\u201d according to Dr. Ilham Kadri, President and CEO of Diversey. <br><br> Diversey is bringing a fresh dimension to its well-established reputation of shaping solutions to individual customer needs, by pledging to place their customers at the very heart of their business, and of everything they do. This \\u201ccustomer-centric\\u201d ethos delivers an ethical, responsible and tailored cleaning and hygiene service that does not neglect the bottom line; with Diversey promising to deliver signi\\ufb01cant productivity improvements, lower total operating costs and brand protection for their customers.<br><br> Diversey\\u2019s new identity was honed under the auspices of senior management drawing on counsel from London-based branding experts BrandOpus. The new branding seeks to re-emphasise the considerable range of strengths that have long been identified in Diversey\\u2019s rise to global pre-eminence. It is also explicit, as Dr.Ilham Kadri explains, of: \\u201cThe agility and decisiveness that customers can rightly anticipate, and which the new found independence has bestowed on the company\\u2019s operations.\\u201d <br><br> Dr. Kadri also reflects on the redefined ethical dimension, which she identifies as an existing strength in the market, but which has been placed center stage as a key characteristic of the new company\\u2019s approach, commenting: \\u201cDiversey plays an essential role in keeping people safe in so many key sectors that we are reaffirming our ethical ideals which we view as empowering to both our staff and our customers. As a company we are courageous in our convictions - no matter the challenge, we seek to do the right thing. Our ethics are at the heart of our business, they are non-debatable and embraced by all employees no matter their role.\\u201d<br> Diversey never loses sight of the company\\u2019s proud heritage of 94 years of expertise and knowledge. 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Radio City will groove to a refreshed stationality tune that will take the listeners on a city tour. The on-air campaign will witness, Radio City RJs visiting the various nooks and corners of the city, describing the place along with its sounds and asking listeners to identify the location in their respective cities. With this new campaign, Radio City focuses on being synonymous with local culture, sights and sounds in inimitable Radio City style.<br><br> The 360-degree campaign aims to highlight the power of radio and convey the message of Radio City\\u2019s micro local approach and elevate their positioning of knowing the city the best.<br><br>Commenting on the launch of the brand campaign, Mr. Abraham Thomas, CEO, Radio City said, \\u201cThe new brand campaign is an attempt to highlight the power of radio as an experiential medium building a very strong imagery in the minds of the consumer. 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Later the evening was attended by Shri Devendra Fadnavis, Chief Minister of Maharashtra.<br>Naidu says, \\u201cThis is such a wonderful day and we are amidst some of the greatest minds and it\\u2019s a great day to launch #LokmatInDelhi. Families must converse in their own regional language at home. Language and emotions move together better when conversed in the mother tongue. I was educated in the regional medium and I am very proud of it and I feel one should respect - Mother who has given you birth, Motherland - place where you are born, Mother tongue, the country to which you belong to. Information with confirmation is very important - Views and news must not be mixed together. Sensationalism should end, nationalism must be given the importance. News is public good, use the power to influence wisely - use it get to the truth. Satyam - Truth, Shivam - for the greater good - Sunderam - in a beautiful manner.\\u201d<br>Dr. Manmohan Singh says, \\u201cIt is a very auspicious day that the foremost Marathi newspaper will make its presence felt in the nation\'s capital. On this auspicious occasion, I recognize the role of Lokmat group in our national life. I wish them still greater success in the years to come. Media has a great role to play in our democracy especially in these times where there are forces that always want to curb the role of media. The task of the media should be such that facts are stated and opinions are free. My prayers Is that Lokmat Group of newspapers will live up to this very important maxim.\\u201d <br>Arvind Kejriwal says, \\u201cI welcome you all to Delhi. I am very happy that Marathi people in Delhi can read Lokmat now and get news in their language. I am confident that Lokmat will combat all challenges and bring out the truth in front of people. I pray that Lokmat makes a mark of honest and true journalism across all cities in India.\\u201d <br>Nitin Gadkari says, \\u201cLokmat has always ensured that democracy has been made successful by picking up issues that affect the society. Lokmat has always ensured that the flag of honest journalism is always held high. This a great start to get the Marathi paper and news to Marathi people in Delhi. I wish Lokmat all the best.\\u201d<br>Vijay Darda, Chairman, Lokmat Media Group, says, \\u201cIt is a moment of immense pride for all of us at Lokmat Media Group, we thank our readers as we step into our Centenary Year. Rooted in nationalism, Lokmat has always stood by values, fearless journalism and its people. 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I\\u2019m sure this season\\u2019s interesting proposition of #StopDreamingAndStartWinning will rob movie buffs of their sleep and induce them to stay glued to their screens, making 100 Mania a huge success.\\u201d","social_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69769,"phototitle":"","photopath":"1513347197_rP23tE_big(52).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62582,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87647,"title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"18:47:56","url":"","meta_title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","meta_desc":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","social_summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","web_exclusive":0,"author_type":2,"description":"Firstpost Studio, launched at the iMedia Brand Summit 2017, announced its premier web-series \\u20189 Months\\u2019 \\u2013 India\\u2019s first and only comprehensive web-series on pregnancy in September 2017. 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The content was packaged in a compelling format ensuring the viewers stayed tuned in to the show through each 15 minute episode. <br><br>In keeping with its legacy of delivering out-of-the-box content, Firstpost stepped out with a never-done-before digital offering for women. The India\\u2019s largest and premier digital platform for news, analysis and opinion always stands for delivering clutter-breaking and innovative content to its audience. <br><br>Speaking on the occasion, Azim Lalani, Business Head, Firstpost says \\u201cWhile others are still undecided on going the IP way, we went ahead and launched it and successfully created an IP which has shown great traction and is the only one of its kind. We worked with wonderful partners and are now launching Season 2 soon. 9 Months has shown brands how to market to Mums. Apart from 9 Months, we have many more interesting IPs coming up across genres. We are very excited and happy to be the first in this space. 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Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm.<br>Sony BBC Earth, launched in March earlier this year as India\\u2019s premium factual entertainment channel with stories ranging from nature and science to adventure and human interest. With brand proposition of Feel Alive and brand pillars of grand visual spectacle, never-seen-before stories and a new perspective to knowledge and entertainment, Sony BBC Earth showcases iconic shows with legendary storytellers that makes its viewers Feel Alive. <br>Best of 2017 will have one of the most fun-filled science shows, \\u2018Inside the Factory\\u2019, which takes viewers on a gastronomical and visual feast in some of the largest factories world over. Snow Chick: A Penguin\\u2019s Tale brings in some fluffy, feathery fun this Christmas with the thrilling journey of a penguin\\u2019s life.<br>Shows like \\u2018Kolkata with Sue Perkins\\u2019 and \\u2018Hidden India\\u2019 inspire the traveler in you to celebrate the diversity, vivacity and flavours of the Indian subcontinent. Britain\\u2019s Biggest Adventures with Bear Grylls gives exploration a new meaning and shows the famous wildlife presenter visit Britain\\u2019s most extreme landscapes.<br>While \\u2018Tribal Bootcamp\\u2019 embarks on a challenging yet fun trip to tribal communities, the wildlife exploration continues with \\u2018Spy in the Wild\\u2019, which uncovers intimate stories of different animals and how they live, love and learn like humans through 30 spy cameras.<br>Viewers are also treated to action-packed adventure with two famous shows, \\u2018The Hunt\\u2019- a series capturing the dramatic world of predation and \\u2018Fishing Impossible\\u2019, which showcases adrenaline-fueled fishing antics and a healthy dose of friendly rivalry.<br>And last, but not the least, the mega event of the century, \\u2018Planet Earth II\\u2019 will take you on a breathtaking journey again this December! 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The new branding also reflects the scale of the pioneering company\\u2019s ambitions under the leadership of President &amp; CEO Dr. Ilham Kadri. The new brand is the result of extensive research with key stakeholder groups around the world.<br><br> Diversey is prominent across a range of sectors, including building care, health care, hospitality, facility management, retail and food service, in addition to food and beverage. The rebranding announcement is key evidence of intent from the newly independent company which was acquired from former parent company - the Sealed Air Corporation - by leading private investment firm, Bain Capital Private Equity in September 2017.<br><br> Diversey is now a standalone company, comprising the former Sealed Air Diversey Care division and the food hygiene solution business. It is set to be based in new corporate headquarters in York County, South Carolina in the first quarter of 2018.<br><br>The independent company has sought to immediately redefine its core mission and brand strategy, reflecting its aim to become: \\u201cThe leading global innovator, developer and provider of cleaning, sanitation and maintenance products, systems and services,\\u201d according to Dr. Ilham Kadri, President and CEO of Diversey. <br><br> Diversey is bringing a fresh dimension to its well-established reputation of shaping solutions to individual customer needs, by pledging to place their customers at the very heart of their business, and of everything they do. This \\u201ccustomer-centric\\u201d ethos delivers an ethical, responsible and tailored cleaning and hygiene service that does not neglect the bottom line; with Diversey promising to deliver signi\\ufb01cant productivity improvements, lower total operating costs and brand protection for their customers.<br><br> Diversey\\u2019s new identity was honed under the auspices of senior management drawing on counsel from London-based branding experts BrandOpus. The new branding seeks to re-emphasise the considerable range of strengths that have long been identified in Diversey\\u2019s rise to global pre-eminence. It is also explicit, as Dr.Ilham Kadri explains, of: \\u201cThe agility and decisiveness that customers can rightly anticipate, and which the new found independence has bestowed on the company\\u2019s operations.\\u201d <br><br> Dr. Kadri also reflects on the redefined ethical dimension, which she identifies as an existing strength in the market, but which has been placed center stage as a key characteristic of the new company\\u2019s approach, commenting: \\u201cDiversey plays an essential role in keeping people safe in so many key sectors that we are reaffirming our ethical ideals which we view as empowering to both our staff and our customers. As a company we are courageous in our convictions - no matter the challenge, we seek to do the right thing. Our ethics are at the heart of our business, they are non-debatable and embraced by all employees no matter their role.\\u201d<br> Diversey never loses sight of the company\\u2019s proud heritage of 94 years of expertise and knowledge. However, it is placing more emphasis on the company\\u2019s role as \\u201cFacilitators for life,\\u201d whereby the broader ethical awareness and commitments to sustainability \\u2013 such as clean water and safe food; along with abundant energy and healthy environments. This is linked with the care Diversey displays for people regardless of status.<br><br>Diversey\\u2019s new brand strategy is fundamental to its continuing success. In summarizing the company\\u2019s future, Diversey is a pioneer of the future and creators of connection. The company believes cleaning and hygiene are life essentials. Diversey\\u2019s ambition is to continue the long legacy with a renewed energy and focus which will responsibly and responsively deliver e\\ufb00ective hygiene solutions and e\\ufb03cient cleaning technologies for their staff, customers, the planet and their owners long-term benefit.\\u201d","social_title":"Diversey unveils a new brand identity ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69765,"phototitle":"","photopath":"1513340350_QEG0M1_big(45).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62578,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":87641,"title":"Radio City Brings Alive the Power of Radio with the Launch of \\u2018Rag Rag Mein Daude City\\u2019 ","summary":"With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"16:18:16","url":"","meta_title":"Radio City Brings Alive the Power of Radio with the Launch of \\u2018Rag Rag Mein Daude City\\u2019 ","meta_desc":"With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.","social_summary":"With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.","web_exclusive":0,"author_type":2,"description":"Radio City 91.1FM, India\\u2019s leading radio network, today announced a refreshed campaign which is a version 2.0 of its brand ideology of \\u2018Rag Rag Mein Daude City\\u2019. With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.<br><br>The brand film created in association with Scarecrow Communications, illustrates a blindfolded taxi driver taken through nostalgic parts of Mumbai city and being asked to guess the places he is at. The driver out of his sheer knowledge and local expertise identifies the area only by the sounds, smell and the description. The brand film highlights that the person who has the strongest connect with the city can identify the city not only with their eyes but with ears, taste and other senses. \\u201cJinki rag rag mein city daudti ho na, woh aankhon se hi nahin, saanson se, zubaan se aur kaano se bhi city dekh lete hain.<br><br> In tandem with the refreshed messaging, Radio City launched an on-air activity, \\u2018Kano Se Pehchano City\\u2019, across Hindi speaking markets. Radio City will groove to a refreshed stationality tune that will take the listeners on a city tour. The on-air campaign will witness, Radio City RJs visiting the various nooks and corners of the city, describing the place along with its sounds and asking listeners to identify the location in their respective cities. With this new campaign, Radio City focuses on being synonymous with local culture, sights and sounds in inimitable Radio City style.<br><br> The 360-degree campaign aims to highlight the power of radio and convey the message of Radio City\\u2019s micro local approach and elevate their positioning of knowing the city the best.<br><br>Commenting on the launch of the brand campaign, Mr. Abraham Thomas, CEO, Radio City said, \\u201cThe new brand campaign is an attempt to highlight the power of radio as an experiential medium building a very strong imagery in the minds of the consumer. The campaign also showcases that radio is a theatre of the mind that transcends beyond being just a mere audio medium. The campaign seamlessly resonates what our brand stands for and we are hopeful that it will further help drive synergies in every city we are present in.\\u201d<br>Commenting on the launch of the brand video, Manish Bhatt, Founder Director, Scarecrow Communications said, \\u201cIt was really a goose bumpy experience for me and my team to write the story of a storyteller who can impeccably describe our city with his eyes closed and yet manages to evoke all our senses. Especially the story for a brand which entertains all our citizens without using visuals for almost two decades.\\u201d<br><br>Celebrity superstar Richa Chaddha complimented Radio City on the new campaign. Commenting about the impact of radio, Richa said, \\u201cRadio has the power to entertain masses across all classes of society and has a reach that is unmatched in comparison to any other medium. Radio City brings to life the true spirit of the city in the form of entertainment and helps bind together listeners from every nook and corner of the city. The \\u2018Rag Rag Mein Daude City\\u2019 campaign is a true reflection of the power of radio and portrays how it best relays the pulse of the city.\\u201d<br><br>Launched in 2016, the \\u2018Rag Rag Mein Daude City\\u2019 campaign touched upon an emotion that binds citizens to their CITY. 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Later the evening was attended by Shri Devendra Fadnavis, Chief Minister of Maharashtra.<br>Naidu says, \\u201cThis is such a wonderful day and we are amidst some of the greatest minds and it\\u2019s a great day to launch #LokmatInDelhi. Families must converse in their own regional language at home. Language and emotions move together better when conversed in the mother tongue. I was educated in the regional medium and I am very proud of it and I feel one should respect - Mother who has given you birth, Motherland - place where you are born, Mother tongue, the country to which you belong to. Information with confirmation is very important - Views and news must not be mixed together. Sensationalism should end, nationalism must be given the importance. News is public good, use the power to influence wisely - use it get to the truth. Satyam - Truth, Shivam - for the greater good - Sunderam - in a beautiful manner.\\u201d<br>Dr. Manmohan Singh says, \\u201cIt is a very auspicious day that the foremost Marathi newspaper will make its presence felt in the nation\'s capital. On this auspicious occasion, I recognize the role of Lokmat group in our national life. I wish them still greater success in the years to come. Media has a great role to play in our democracy especially in these times where there are forces that always want to curb the role of media. The task of the media should be such that facts are stated and opinions are free. My prayers Is that Lokmat Group of newspapers will live up to this very important maxim.\\u201d <br>Arvind Kejriwal says, \\u201cI welcome you all to Delhi. I am very happy that Marathi people in Delhi can read Lokmat now and get news in their language. I am confident that Lokmat will combat all challenges and bring out the truth in front of people. I pray that Lokmat makes a mark of honest and true journalism across all cities in India.\\u201d <br>Nitin Gadkari says, \\u201cLokmat has always ensured that democracy has been made successful by picking up issues that affect the society. Lokmat has always ensured that the flag of honest journalism is always held high. This a great start to get the Marathi paper and news to Marathi people in Delhi. I wish Lokmat all the best.\\u201d<br>Vijay Darda, Chairman, Lokmat Media Group, says, \\u201cIt is a moment of immense pride for all of us at Lokmat Media Group, we thank our readers as we step into our Centenary Year. Rooted in nationalism, Lokmat has always stood by values, fearless journalism and its people. We thank our readers who have made us No. 1 Marathi daily of the country and hope to continue our legacy in New Delhi as well.\\u201d","social_title":"Lokmat Launches in New Delhi as it enters Centenary Year","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69704,"phototitle":"","photopath":"1513318914_bgvzck_big_(100).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62567,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"}]', 'ArrTageListing' => object(stdClass), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/print/ht-brunch-forays-into-events_45856.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => object(stdClass), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]', '__empty_1' => true, '__currentLoopData' => null, 'loop' => null)) in 316739352f3ce57d2b16a0b9ad52ae4c14befb8a.php line 20
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  4. at PhpEngine->evaluatePath('/home/exchange4media/public_html/e4mfront/storage/framework/views/316739352f3ce57d2b16a0b9ad52ae4c14befb8a.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'obLevel' => 1, 'ArrViewArticle' => object(stdClass), 'metatitel' => 'HT Brunch forays into events', 'ogtitel' => 'HT Brunch forays into events', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_45856.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_45856.jpg', 'ogurl' => 'http://www.exchange4media.com/Print/HT-Brunch-forays-into-events_45856.html', 'canonical' => 'http://www.exchange4media.com/Print/HT-Brunch-forays-into-events_45856.html', 'metadescription' => 'Brunch, the weekly lifestyle magazine from Hindustan Times, is debuting its maiden event property &lsquo;Brunch Dialogues &ndash; Conversations with Indian Cinema&rsquo;, in Mumbai, on March 26', 'ogdescription' => 'Brunch, the weekly lifestyle magazine from Hindustan Times, is debuting its maiden event property &lsquo;Brunch Dialogues &ndash; Conversations with Indian Cinema&rsquo;, in Mumbai, on March 26', 'metatag' => 'Brunch,Hindustan Times,Rajan Bhalla,Rajiv Makhni,Vir Sanghvi', 'ArrRecentNewsMiddelbarList' => '[{"article_id":87648,"title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"19:44:24","url":"","meta_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","meta_desc":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","social_summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","web_exclusive":0,"author_type":2,"description":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm. 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I\\u2019m sure this season\\u2019s interesting proposition of #StopDreamingAndStartWinning will rob movie buffs of their sleep and induce them to stay glued to their screens, making 100 Mania a huge success.\\u201d","social_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69769,"phototitle":"","photopath":"1513347197_rP23tE_big(52).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62582,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87647,"title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"18:47:56","url":"","meta_title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","meta_desc":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","social_summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","web_exclusive":0,"author_type":2,"description":"Firstpost Studio, launched at the iMedia Brand Summit 2017, announced its premier web-series \\u20189 Months\\u2019 \\u2013 India\\u2019s first and only comprehensive web-series on pregnancy in September 2017. 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The content was packaged in a compelling format ensuring the viewers stayed tuned in to the show through each 15 minute episode. <br><br>In keeping with its legacy of delivering out-of-the-box content, Firstpost stepped out with a never-done-before digital offering for women. The India\\u2019s largest and premier digital platform for news, analysis and opinion always stands for delivering clutter-breaking and innovative content to its audience. <br><br>Speaking on the occasion, Azim Lalani, Business Head, Firstpost says \\u201cWhile others are still undecided on going the IP way, we went ahead and launched it and successfully created an IP which has shown great traction and is the only one of its kind. We worked with wonderful partners and are now launching Season 2 soon. 9 Months has shown brands how to market to Mums. Apart from 9 Months, we have many more interesting IPs coming up across genres. We are very excited and happy to be the first in this space. 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The new branding also reflects the scale of the pioneering company\\u2019s ambitions under the leadership of President &amp; CEO Dr. Ilham Kadri. The new brand is the result of extensive research with key stakeholder groups around the world.<br><br> Diversey is prominent across a range of sectors, including building care, health care, hospitality, facility management, retail and food service, in addition to food and beverage. The rebranding announcement is key evidence of intent from the newly independent company which was acquired from former parent company - the Sealed Air Corporation - by leading private investment firm, Bain Capital Private Equity in September 2017.<br><br> Diversey is now a standalone company, comprising the former Sealed Air Diversey Care division and the food hygiene solution business. It is set to be based in new corporate headquarters in York County, South Carolina in the first quarter of 2018.<br><br>The independent company has sought to immediately redefine its core mission and brand strategy, reflecting its aim to become: \\u201cThe leading global innovator, developer and provider of cleaning, sanitation and maintenance products, systems and services,\\u201d according to Dr. Ilham Kadri, President and CEO of Diversey. <br><br> Diversey is bringing a fresh dimension to its well-established reputation of shaping solutions to individual customer needs, by pledging to place their customers at the very heart of their business, and of everything they do. This \\u201ccustomer-centric\\u201d ethos delivers an ethical, responsible and tailored cleaning and hygiene service that does not neglect the bottom line; with Diversey promising to deliver signi\\ufb01cant productivity improvements, lower total operating costs and brand protection for their customers.<br><br> Diversey\\u2019s new identity was honed under the auspices of senior management drawing on counsel from London-based branding experts BrandOpus. The new branding seeks to re-emphasise the considerable range of strengths that have long been identified in Diversey\\u2019s rise to global pre-eminence. It is also explicit, as Dr.Ilham Kadri explains, of: \\u201cThe agility and decisiveness that customers can rightly anticipate, and which the new found independence has bestowed on the company\\u2019s operations.\\u201d <br><br> Dr. Kadri also reflects on the redefined ethical dimension, which she identifies as an existing strength in the market, but which has been placed center stage as a key characteristic of the new company\\u2019s approach, commenting: \\u201cDiversey plays an essential role in keeping people safe in so many key sectors that we are reaffirming our ethical ideals which we view as empowering to both our staff and our customers. As a company we are courageous in our convictions - no matter the challenge, we seek to do the right thing. Our ethics are at the heart of our business, they are non-debatable and embraced by all employees no matter their role.\\u201d<br> Diversey never loses sight of the company\\u2019s proud heritage of 94 years of expertise and knowledge. However, it is placing more emphasis on the company\\u2019s role as \\u201cFacilitators for life,\\u201d whereby the broader ethical awareness and commitments to sustainability \\u2013 such as clean water and safe food; along with abundant energy and healthy environments. This is linked with the care Diversey displays for people regardless of status.<br><br>Diversey\\u2019s new brand strategy is fundamental to its continuing success. In summarizing the company\\u2019s future, Diversey is a pioneer of the future and creators of connection. The company believes cleaning and hygiene are life essentials. 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With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.<br><br>The brand film created in association with Scarecrow Communications, illustrates a blindfolded taxi driver taken through nostalgic parts of Mumbai city and being asked to guess the places he is at. The driver out of his sheer knowledge and local expertise identifies the area only by the sounds, smell and the description. The brand film highlights that the person who has the strongest connect with the city can identify the city not only with their eyes but with ears, taste and other senses. \\u201cJinki rag rag mein city daudti ho na, woh aankhon se hi nahin, saanson se, zubaan se aur kaano se bhi city dekh lete hain.<br><br> In tandem with the refreshed messaging, Radio City launched an on-air activity, \\u2018Kano Se Pehchano City\\u2019, across Hindi speaking markets. Radio City will groove to a refreshed stationality tune that will take the listeners on a city tour. The on-air campaign will witness, Radio City RJs visiting the various nooks and corners of the city, describing the place along with its sounds and asking listeners to identify the location in their respective cities. With this new campaign, Radio City focuses on being synonymous with local culture, sights and sounds in inimitable Radio City style.<br><br> The 360-degree campaign aims to highlight the power of radio and convey the message of Radio City\\u2019s micro local approach and elevate their positioning of knowing the city the best.<br><br>Commenting on the launch of the brand campaign, Mr. Abraham Thomas, CEO, Radio City said, \\u201cThe new brand campaign is an attempt to highlight the power of radio as an experiential medium building a very strong imagery in the minds of the consumer. The campaign also showcases that radio is a theatre of the mind that transcends beyond being just a mere audio medium. The campaign seamlessly resonates what our brand stands for and we are hopeful that it will further help drive synergies in every city we are present in.\\u201d<br>Commenting on the launch of the brand video, Manish Bhatt, Founder Director, Scarecrow Communications said, \\u201cIt was really a goose bumpy experience for me and my team to write the story of a storyteller who can impeccably describe our city with his eyes closed and yet manages to evoke all our senses. Especially the story for a brand which entertains all our citizens without using visuals for almost two decades.\\u201d<br><br>Celebrity superstar Richa Chaddha complimented Radio City on the new campaign. Commenting about the impact of radio, Richa said, \\u201cRadio has the power to entertain masses across all classes of society and has a reach that is unmatched in comparison to any other medium. 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Later the evening was attended by Shri Devendra Fadnavis, Chief Minister of Maharashtra.<br>Naidu says, \\u201cThis is such a wonderful day and we are amidst some of the greatest minds and it\\u2019s a great day to launch #LokmatInDelhi. Families must converse in their own regional language at home. Language and emotions move together better when conversed in the mother tongue. I was educated in the regional medium and I am very proud of it and I feel one should respect - Mother who has given you birth, Motherland - place where you are born, Mother tongue, the country to which you belong to. Information with confirmation is very important - Views and news must not be mixed together. Sensationalism should end, nationalism must be given the importance. News is public good, use the power to influence wisely - use it get to the truth. Satyam - Truth, Shivam - for the greater good - Sunderam - in a beautiful manner.\\u201d<br>Dr. Manmohan Singh says, \\u201cIt is a very auspicious day that the foremost Marathi newspaper will make its presence felt in the nation\'s capital. On this auspicious occasion, I recognize the role of Lokmat group in our national life. I wish them still greater success in the years to come. Media has a great role to play in our democracy especially in these times where there are forces that always want to curb the role of media. The task of the media should be such that facts are stated and opinions are free. My prayers Is that Lokmat Group of newspapers will live up to this very important maxim.\\u201d <br>Arvind Kejriwal says, \\u201cI welcome you all to Delhi. I am very happy that Marathi people in Delhi can read Lokmat now and get news in their language. I am confident that Lokmat will combat all challenges and bring out the truth in front of people. I pray that Lokmat makes a mark of honest and true journalism across all cities in India.\\u201d <br>Nitin Gadkari says, \\u201cLokmat has always ensured that democracy has been made successful by picking up issues that affect the society. Lokmat has always ensured that the flag of honest journalism is always held high. This a great start to get the Marathi paper and news to Marathi people in Delhi. I wish Lokmat all the best.\\u201d<br>Vijay Darda, Chairman, Lokmat Media Group, says, \\u201cIt is a moment of immense pride for all of us at Lokmat Media Group, we thank our readers as we step into our Centenary Year. Rooted in nationalism, Lokmat has always stood by values, fearless journalism and its people. 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  5. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/layouts/header.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'obLevel' => 1, 'ArrViewArticle' => object(stdClass), 'metatitel' => 'HT Brunch forays into events', 'ogtitel' => 'HT Brunch forays into events', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_45856.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_45856.jpg', 'ogurl' => 'http://www.exchange4media.com/Print/HT-Brunch-forays-into-events_45856.html', 'canonical' => 'http://www.exchange4media.com/Print/HT-Brunch-forays-into-events_45856.html', 'metadescription' => 'Brunch, the weekly lifestyle magazine from Hindustan Times, is debuting its maiden event property &lsquo;Brunch Dialogues &ndash; Conversations with Indian Cinema&rsquo;, in Mumbai, on March 26', 'ogdescription' => 'Brunch, the weekly lifestyle magazine from Hindustan Times, is debuting its maiden event property &lsquo;Brunch Dialogues &ndash; Conversations with Indian Cinema&rsquo;, in Mumbai, on March 26', 'metatag' => 'Brunch,Hindustan Times,Rajan Bhalla,Rajiv Makhni,Vir Sanghvi', 'ArrRecentNewsMiddelbarList' => '[{"article_id":87648,"title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"19:44:24","url":"","meta_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","meta_desc":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","social_summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","web_exclusive":0,"author_type":2,"description":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm. 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I\\u2019m sure this season\\u2019s interesting proposition of #StopDreamingAndStartWinning will rob movie buffs of their sleep and induce them to stay glued to their screens, making 100 Mania a huge success.\\u201d","social_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69769,"phototitle":"","photopath":"1513347197_rP23tE_big(52).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62582,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87647,"title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"18:47:56","url":"","meta_title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","meta_desc":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","social_summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","web_exclusive":0,"author_type":2,"description":"Firstpost Studio, launched at the iMedia Brand Summit 2017, announced its premier web-series \\u20189 Months\\u2019 \\u2013 India\\u2019s first and only comprehensive web-series on pregnancy in September 2017. Season 1 of the digital show recently culminated with 10 million views across platforms. The 18 episode series also garnered much appreciation from the audiences. <br><br>The success of the series stands testimony to Firstpost\\u2019s innovative and engaging content delivered on the platform. Firstpost also clocked the highest time spent and has been consistently the highest this year. The average time spent is 6.1 minutes per visit on the portal in October 2017, as per the latest comScore MMX report. <br><br>The informative and entertaining web-series, 9 Months, brought experts onboard to address to-be mothers, first-time mothers as well as women looking to get pregnant. The experts shared comprehensive details right from nutrition to exercise and beyond in an attempt to make the viewers\\u2019 pregnancy journey easier and comfortable. This visual how-to pregnancy survival guide was hosted by Meghna Pant, a to-be mother herself. The content was packaged in a compelling format ensuring the viewers stayed tuned in to the show through each 15 minute episode. <br><br>In keeping with its legacy of delivering out-of-the-box content, Firstpost stepped out with a never-done-before digital offering for women. The India\\u2019s largest and premier digital platform for news, analysis and opinion always stands for delivering clutter-breaking and innovative content to its audience. <br><br>Speaking on the occasion, Azim Lalani, Business Head, Firstpost says \\u201cWhile others are still undecided on going the IP way, we went ahead and launched it and successfully created an IP which has shown great traction and is the only one of its kind. We worked with wonderful partners and are now launching Season 2 soon. 9 Months has shown brands how to market to Mums. Apart from 9 Months, we have many more interesting IPs coming up across genres. We are very excited and happy to be the first in this space. 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Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm.<br>Sony BBC Earth, launched in March earlier this year as India\\u2019s premium factual entertainment channel with stories ranging from nature and science to adventure and human interest. With brand proposition of Feel Alive and brand pillars of grand visual spectacle, never-seen-before stories and a new perspective to knowledge and entertainment, Sony BBC Earth showcases iconic shows with legendary storytellers that makes its viewers Feel Alive. <br>Best of 2017 will have one of the most fun-filled science shows, \\u2018Inside the Factory\\u2019, which takes viewers on a gastronomical and visual feast in some of the largest factories world over. Snow Chick: A Penguin\\u2019s Tale brings in some fluffy, feathery fun this Christmas with the thrilling journey of a penguin\\u2019s life.<br>Shows like \\u2018Kolkata with Sue Perkins\\u2019 and \\u2018Hidden India\\u2019 inspire the traveler in you to celebrate the diversity, vivacity and flavours of the Indian subcontinent. Britain\\u2019s Biggest Adventures with Bear Grylls gives exploration a new meaning and shows the famous wildlife presenter visit Britain\\u2019s most extreme landscapes.<br>While \\u2018Tribal Bootcamp\\u2019 embarks on a challenging yet fun trip to tribal communities, the wildlife exploration continues with \\u2018Spy in the Wild\\u2019, which uncovers intimate stories of different animals and how they live, love and learn like humans through 30 spy cameras.<br>Viewers are also treated to action-packed adventure with two famous shows, \\u2018The Hunt\\u2019- a series capturing the dramatic world of predation and \\u2018Fishing Impossible\\u2019, which showcases adrenaline-fueled fishing antics and a healthy dose of friendly rivalry.<br>And last, but not the least, the mega event of the century, \\u2018Planet Earth II\\u2019 will take you on a breathtaking journey again this December! 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The new branding also reflects the scale of the pioneering company\\u2019s ambitions under the leadership of President &amp; CEO Dr. Ilham Kadri. The new brand is the result of extensive research with key stakeholder groups around the world.<br><br> Diversey is prominent across a range of sectors, including building care, health care, hospitality, facility management, retail and food service, in addition to food and beverage. The rebranding announcement is key evidence of intent from the newly independent company which was acquired from former parent company - the Sealed Air Corporation - by leading private investment firm, Bain Capital Private Equity in September 2017.<br><br> Diversey is now a standalone company, comprising the former Sealed Air Diversey Care division and the food hygiene solution business. It is set to be based in new corporate headquarters in York County, South Carolina in the first quarter of 2018.<br><br>The independent company has sought to immediately redefine its core mission and brand strategy, reflecting its aim to become: \\u201cThe leading global innovator, developer and provider of cleaning, sanitation and maintenance products, systems and services,\\u201d according to Dr. Ilham Kadri, President and CEO of Diversey. <br><br> Diversey is bringing a fresh dimension to its well-established reputation of shaping solutions to individual customer needs, by pledging to place their customers at the very heart of their business, and of everything they do. This \\u201ccustomer-centric\\u201d ethos delivers an ethical, responsible and tailored cleaning and hygiene service that does not neglect the bottom line; with Diversey promising to deliver signi\\ufb01cant productivity improvements, lower total operating costs and brand protection for their customers.<br><br> Diversey\\u2019s new identity was honed under the auspices of senior management drawing on counsel from London-based branding experts BrandOpus. The new branding seeks to re-emphasise the considerable range of strengths that have long been identified in Diversey\\u2019s rise to global pre-eminence. It is also explicit, as Dr.Ilham Kadri explains, of: \\u201cThe agility and decisiveness that customers can rightly anticipate, and which the new found independence has bestowed on the company\\u2019s operations.\\u201d <br><br> Dr. Kadri also reflects on the redefined ethical dimension, which she identifies as an existing strength in the market, but which has been placed center stage as a key characteristic of the new company\\u2019s approach, commenting: \\u201cDiversey plays an essential role in keeping people safe in so many key sectors that we are reaffirming our ethical ideals which we view as empowering to both our staff and our customers. As a company we are courageous in our convictions - no matter the challenge, we seek to do the right thing. Our ethics are at the heart of our business, they are non-debatable and embraced by all employees no matter their role.\\u201d<br> Diversey never loses sight of the company\\u2019s proud heritage of 94 years of expertise and knowledge. However, it is placing more emphasis on the company\\u2019s role as \\u201cFacilitators for life,\\u201d whereby the broader ethical awareness and commitments to sustainability \\u2013 such as clean water and safe food; along with abundant energy and healthy environments. This is linked with the care Diversey displays for people regardless of status.<br><br>Diversey\\u2019s new brand strategy is fundamental to its continuing success. In summarizing the company\\u2019s future, Diversey is a pioneer of the future and creators of connection. The company believes cleaning and hygiene are life essentials. Diversey\\u2019s ambition is to continue the long legacy with a renewed energy and focus which will responsibly and responsively deliver e\\ufb00ective hygiene solutions and e\\ufb03cient cleaning technologies for their staff, customers, the planet and their owners long-term benefit.\\u201d","social_title":"Diversey unveils a new brand identity ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69765,"phototitle":"","photopath":"1513340350_QEG0M1_big(45).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62578,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":87641,"title":"Radio City Brings Alive the Power of Radio with the Launch of \\u2018Rag Rag Mein Daude City\\u2019 ","summary":"With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"16:18:16","url":"","meta_title":"Radio City Brings Alive the Power of Radio with the Launch of \\u2018Rag Rag Mein Daude City\\u2019 ","meta_desc":"With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.","social_summary":"With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.","web_exclusive":0,"author_type":2,"description":"Radio City 91.1FM, India\\u2019s leading radio network, today announced a refreshed campaign which is a version 2.0 of its brand ideology of \\u2018Rag Rag Mein Daude City\\u2019. With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.<br><br>The brand film created in association with Scarecrow Communications, illustrates a blindfolded taxi driver taken through nostalgic parts of Mumbai city and being asked to guess the places he is at. The driver out of his sheer knowledge and local expertise identifies the area only by the sounds, smell and the description. The brand film highlights that the person who has the strongest connect with the city can identify the city not only with their eyes but with ears, taste and other senses. \\u201cJinki rag rag mein city daudti ho na, woh aankhon se hi nahin, saanson se, zubaan se aur kaano se bhi city dekh lete hain.<br><br> In tandem with the refreshed messaging, Radio City launched an on-air activity, \\u2018Kano Se Pehchano City\\u2019, across Hindi speaking markets. Radio City will groove to a refreshed stationality tune that will take the listeners on a city tour. The on-air campaign will witness, Radio City RJs visiting the various nooks and corners of the city, describing the place along with its sounds and asking listeners to identify the location in their respective cities. With this new campaign, Radio City focuses on being synonymous with local culture, sights and sounds in inimitable Radio City style.<br><br> The 360-degree campaign aims to highlight the power of radio and convey the message of Radio City\\u2019s micro local approach and elevate their positioning of knowing the city the best.<br><br>Commenting on the launch of the brand campaign, Mr. Abraham Thomas, CEO, Radio City said, \\u201cThe new brand campaign is an attempt to highlight the power of radio as an experiential medium building a very strong imagery in the minds of the consumer. The campaign also showcases that radio is a theatre of the mind that transcends beyond being just a mere audio medium. The campaign seamlessly resonates what our brand stands for and we are hopeful that it will further help drive synergies in every city we are present in.\\u201d<br>Commenting on the launch of the brand video, Manish Bhatt, Founder Director, Scarecrow Communications said, \\u201cIt was really a goose bumpy experience for me and my team to write the story of a storyteller who can impeccably describe our city with his eyes closed and yet manages to evoke all our senses. Especially the story for a brand which entertains all our citizens without using visuals for almost two decades.\\u201d<br><br>Celebrity superstar Richa Chaddha complimented Radio City on the new campaign. Commenting about the impact of radio, Richa said, \\u201cRadio has the power to entertain masses across all classes of society and has a reach that is unmatched in comparison to any other medium. Radio City brings to life the true spirit of the city in the form of entertainment and helps bind together listeners from every nook and corner of the city. The \\u2018Rag Rag Mein Daude City\\u2019 campaign is a true reflection of the power of radio and portrays how it best relays the pulse of the city.\\u201d<br><br>Launched in 2016, the \\u2018Rag Rag Mein Daude City\\u2019 campaign touched upon an emotion that binds citizens to their CITY. 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Later the evening was attended by Shri Devendra Fadnavis, Chief Minister of Maharashtra.<br>Naidu says, \\u201cThis is such a wonderful day and we are amidst some of the greatest minds and it\\u2019s a great day to launch #LokmatInDelhi. Families must converse in their own regional language at home. Language and emotions move together better when conversed in the mother tongue. I was educated in the regional medium and I am very proud of it and I feel one should respect - Mother who has given you birth, Motherland - place where you are born, Mother tongue, the country to which you belong to. Information with confirmation is very important - Views and news must not be mixed together. Sensationalism should end, nationalism must be given the importance. News is public good, use the power to influence wisely - use it get to the truth. Satyam - Truth, Shivam - for the greater good - Sunderam - in a beautiful manner.\\u201d<br>Dr. Manmohan Singh says, \\u201cIt is a very auspicious day that the foremost Marathi newspaper will make its presence felt in the nation\'s capital. On this auspicious occasion, I recognize the role of Lokmat group in our national life. I wish them still greater success in the years to come. Media has a great role to play in our democracy especially in these times where there are forces that always want to curb the role of media. The task of the media should be such that facts are stated and opinions are free. My prayers Is that Lokmat Group of newspapers will live up to this very important maxim.\\u201d <br>Arvind Kejriwal says, \\u201cI welcome you all to Delhi. I am very happy that Marathi people in Delhi can read Lokmat now and get news in their language. I am confident that Lokmat will combat all challenges and bring out the truth in front of people. I pray that Lokmat makes a mark of honest and true journalism across all cities in India.\\u201d <br>Nitin Gadkari says, \\u201cLokmat has always ensured that democracy has been made successful by picking up issues that affect the society. Lokmat has always ensured that the flag of honest journalism is always held high. This a great start to get the Marathi paper and news to Marathi people in Delhi. I wish Lokmat all the best.\\u201d<br>Vijay Darda, Chairman, Lokmat Media Group, says, \\u201cIt is a moment of immense pride for all of us at Lokmat Media Group, we thank our readers as we step into our Centenary Year. Rooted in nationalism, Lokmat has always stood by values, fearless journalism and its people. 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The content was packaged in a compelling format ensuring the viewers stayed tuned in to the show through each 15 minute episode. <br><br>In keeping with its legacy of delivering out-of-the-box content, Firstpost stepped out with a never-done-before digital offering for women. The India\\u2019s largest and premier digital platform for news, analysis and opinion always stands for delivering clutter-breaking and innovative content to its audience. <br><br>Speaking on the occasion, Azim Lalani, Business Head, Firstpost says \\u201cWhile others are still undecided on going the IP way, we went ahead and launched it and successfully created an IP which has shown great traction and is the only one of its kind. We worked with wonderful partners and are now launching Season 2 soon. 9 Months has shown brands how to market to Mums. Apart from 9 Months, we have many more interesting IPs coming up across genres. We are very excited and happy to be the first in this space. 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Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm.<br>Sony BBC Earth, launched in March earlier this year as India\\u2019s premium factual entertainment channel with stories ranging from nature and science to adventure and human interest. With brand proposition of Feel Alive and brand pillars of grand visual spectacle, never-seen-before stories and a new perspective to knowledge and entertainment, Sony BBC Earth showcases iconic shows with legendary storytellers that makes its viewers Feel Alive. <br>Best of 2017 will have one of the most fun-filled science shows, \\u2018Inside the Factory\\u2019, which takes viewers on a gastronomical and visual feast in some of the largest factories world over. Snow Chick: A Penguin\\u2019s Tale brings in some fluffy, feathery fun this Christmas with the thrilling journey of a penguin\\u2019s life.<br>Shows like \\u2018Kolkata with Sue Perkins\\u2019 and \\u2018Hidden India\\u2019 inspire the traveler in you to celebrate the diversity, vivacity and flavours of the Indian subcontinent. Britain\\u2019s Biggest Adventures with Bear Grylls gives exploration a new meaning and shows the famous wildlife presenter visit Britain\\u2019s most extreme landscapes.<br>While \\u2018Tribal Bootcamp\\u2019 embarks on a challenging yet fun trip to tribal communities, the wildlife exploration continues with \\u2018Spy in the Wild\\u2019, which uncovers intimate stories of different animals and how they live, love and learn like humans through 30 spy cameras.<br>Viewers are also treated to action-packed adventure with two famous shows, \\u2018The Hunt\\u2019- a series capturing the dramatic world of predation and \\u2018Fishing Impossible\\u2019, which showcases adrenaline-fueled fishing antics and a healthy dose of friendly rivalry.<br>And last, but not the least, the mega event of the century, \\u2018Planet Earth II\\u2019 will take you on a breathtaking journey again this December! 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The new branding also reflects the scale of the pioneering company\\u2019s ambitions under the leadership of President &amp; CEO Dr. Ilham Kadri. The new brand is the result of extensive research with key stakeholder groups around the world.<br><br> Diversey is prominent across a range of sectors, including building care, health care, hospitality, facility management, retail and food service, in addition to food and beverage. The rebranding announcement is key evidence of intent from the newly independent company which was acquired from former parent company - the Sealed Air Corporation - by leading private investment firm, Bain Capital Private Equity in September 2017.<br><br> Diversey is now a standalone company, comprising the former Sealed Air Diversey Care division and the food hygiene solution business. It is set to be based in new corporate headquarters in York County, South Carolina in the first quarter of 2018.<br><br>The independent company has sought to immediately redefine its core mission and brand strategy, reflecting its aim to become: \\u201cThe leading global innovator, developer and provider of cleaning, sanitation and maintenance products, systems and services,\\u201d according to Dr. Ilham Kadri, President and CEO of Diversey. <br><br> Diversey is bringing a fresh dimension to its well-established reputation of shaping solutions to individual customer needs, by pledging to place their customers at the very heart of their business, and of everything they do. This \\u201ccustomer-centric\\u201d ethos delivers an ethical, responsible and tailored cleaning and hygiene service that does not neglect the bottom line; with Diversey promising to deliver signi\\ufb01cant productivity improvements, lower total operating costs and brand protection for their customers.<br><br> Diversey\\u2019s new identity was honed under the auspices of senior management drawing on counsel from London-based branding experts BrandOpus. The new branding seeks to re-emphasise the considerable range of strengths that have long been identified in Diversey\\u2019s rise to global pre-eminence. It is also explicit, as Dr.Ilham Kadri explains, of: \\u201cThe agility and decisiveness that customers can rightly anticipate, and which the new found independence has bestowed on the company\\u2019s operations.\\u201d <br><br> Dr. Kadri also reflects on the redefined ethical dimension, which she identifies as an existing strength in the market, but which has been placed center stage as a key characteristic of the new company\\u2019s approach, commenting: \\u201cDiversey plays an essential role in keeping people safe in so many key sectors that we are reaffirming our ethical ideals which we view as empowering to both our staff and our customers. As a company we are courageous in our convictions - no matter the challenge, we seek to do the right thing. Our ethics are at the heart of our business, they are non-debatable and embraced by all employees no matter their role.\\u201d<br> Diversey never loses sight of the company\\u2019s proud heritage of 94 years of expertise and knowledge. However, it is placing more emphasis on the company\\u2019s role as \\u201cFacilitators for life,\\u201d whereby the broader ethical awareness and commitments to sustainability \\u2013 such as clean water and safe food; along with abundant energy and healthy environments. This is linked with the care Diversey displays for people regardless of status.<br><br>Diversey\\u2019s new brand strategy is fundamental to its continuing success. In summarizing the company\\u2019s future, Diversey is a pioneer of the future and creators of connection. The company believes cleaning and hygiene are life essentials. 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With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.<br><br>The brand film created in association with Scarecrow Communications, illustrates a blindfolded taxi driver taken through nostalgic parts of Mumbai city and being asked to guess the places he is at. The driver out of his sheer knowledge and local expertise identifies the area only by the sounds, smell and the description. The brand film highlights that the person who has the strongest connect with the city can identify the city not only with their eyes but with ears, taste and other senses. \\u201cJinki rag rag mein city daudti ho na, woh aankhon se hi nahin, saanson se, zubaan se aur kaano se bhi city dekh lete hain.<br><br> In tandem with the refreshed messaging, Radio City launched an on-air activity, \\u2018Kano Se Pehchano City\\u2019, across Hindi speaking markets. Radio City will groove to a refreshed stationality tune that will take the listeners on a city tour. The on-air campaign will witness, Radio City RJs visiting the various nooks and corners of the city, describing the place along with its sounds and asking listeners to identify the location in their respective cities. With this new campaign, Radio City focuses on being synonymous with local culture, sights and sounds in inimitable Radio City style.<br><br> The 360-degree campaign aims to highlight the power of radio and convey the message of Radio City\\u2019s micro local approach and elevate their positioning of knowing the city the best.<br><br>Commenting on the launch of the brand campaign, Mr. Abraham Thomas, CEO, Radio City said, \\u201cThe new brand campaign is an attempt to highlight the power of radio as an experiential medium building a very strong imagery in the minds of the consumer. The campaign also showcases that radio is a theatre of the mind that transcends beyond being just a mere audio medium. The campaign seamlessly resonates what our brand stands for and we are hopeful that it will further help drive synergies in every city we are present in.\\u201d<br>Commenting on the launch of the brand video, Manish Bhatt, Founder Director, Scarecrow Communications said, \\u201cIt was really a goose bumpy experience for me and my team to write the story of a storyteller who can impeccably describe our city with his eyes closed and yet manages to evoke all our senses. Especially the story for a brand which entertains all our citizens without using visuals for almost two decades.\\u201d<br><br>Celebrity superstar Richa Chaddha complimented Radio City on the new campaign. Commenting about the impact of radio, Richa said, \\u201cRadio has the power to entertain masses across all classes of society and has a reach that is unmatched in comparison to any other medium. Radio City brings to life the true spirit of the city in the form of entertainment and helps bind together listeners from every nook and corner of the city. The \\u2018Rag Rag Mein Daude City\\u2019 campaign is a true reflection of the power of radio and portrays how it best relays the pulse of the city.\\u201d<br><br>Launched in 2016, the \\u2018Rag Rag Mein Daude City\\u2019 campaign touched upon an emotion that binds citizens to their CITY. 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Later the evening was attended by Shri Devendra Fadnavis, Chief Minister of Maharashtra.<br>Naidu says, \\u201cThis is such a wonderful day and we are amidst some of the greatest minds and it\\u2019s a great day to launch #LokmatInDelhi. Families must converse in their own regional language at home. Language and emotions move together better when conversed in the mother tongue. I was educated in the regional medium and I am very proud of it and I feel one should respect - Mother who has given you birth, Motherland - place where you are born, Mother tongue, the country to which you belong to. Information with confirmation is very important - Views and news must not be mixed together. Sensationalism should end, nationalism must be given the importance. News is public good, use the power to influence wisely - use it get to the truth. Satyam - Truth, Shivam - for the greater good - Sunderam - in a beautiful manner.\\u201d<br>Dr. Manmohan Singh says, \\u201cIt is a very auspicious day that the foremost Marathi newspaper will make its presence felt in the nation\'s capital. On this auspicious occasion, I recognize the role of Lokmat group in our national life. I wish them still greater success in the years to come. Media has a great role to play in our democracy especially in these times where there are forces that always want to curb the role of media. The task of the media should be such that facts are stated and opinions are free. My prayers Is that Lokmat Group of newspapers will live up to this very important maxim.\\u201d <br>Arvind Kejriwal says, \\u201cI welcome you all to Delhi. I am very happy that Marathi people in Delhi can read Lokmat now and get news in their language. I am confident that Lokmat will combat all challenges and bring out the truth in front of people. I pray that Lokmat makes a mark of honest and true journalism across all cities in India.\\u201d <br>Nitin Gadkari says, \\u201cLokmat has always ensured that democracy has been made successful by picking up issues that affect the society. Lokmat has always ensured that the flag of honest journalism is always held high. This a great start to get the Marathi paper and news to Marathi people in Delhi. I wish Lokmat all the best.\\u201d<br>Vijay Darda, Chairman, Lokmat Media Group, says, \\u201cIt is a moment of immense pride for all of us at Lokmat Media Group, we thank our readers as we step into our Centenary Year. Rooted in nationalism, Lokmat has always stood by values, fearless journalism and its people. 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  11. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/layouts/app.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'obLevel' => 0, 'ArrViewArticle' => object(stdClass), 'metatitel' => 'HT Brunch forays into events', 'ogtitel' => 'HT Brunch forays into events', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_45856.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_45856.jpg', 'ogurl' => 'http://www.exchange4media.com/Print/HT-Brunch-forays-into-events_45856.html', 'canonical' => 'http://www.exchange4media.com/Print/HT-Brunch-forays-into-events_45856.html', 'metadescription' => 'Brunch, the weekly lifestyle magazine from Hindustan Times, is debuting its maiden event property &lsquo;Brunch Dialogues &ndash; Conversations with Indian Cinema&rsquo;, in Mumbai, on March 26', 'ogdescription' => 'Brunch, the weekly lifestyle magazine from Hindustan Times, is debuting its maiden event property &lsquo;Brunch Dialogues &ndash; Conversations with Indian Cinema&rsquo;, in Mumbai, on March 26', 'metatag' => 'Brunch,Hindustan Times,Rajan Bhalla,Rajiv Makhni,Vir Sanghvi', 'ArrRecentNewsMiddelbarList' => '[{"article_id":87648,"title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"19:44:24","url":"","meta_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","meta_desc":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","social_summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","web_exclusive":0,"author_type":2,"description":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney\\u2019s The Jungle Book, Minions and Mad Max Fury Road.<br><br>Featuring 100 prizes across 100 blockbusters over 100 days, this watch and win contest gives viewers a chance to win exciting prizes like smartphones, laptops, HD TVs, Macbooks, Playstations, Cars, bikes and lots more by answering simple questions.<br><br>Vivek Srivastava, EVP &amp; Head Entertainment Cluster -- TIMES NETWORK, said, \\u201cOver the years, 100 Mania has grown from strength to strength and the 5th season promises a higher dose of adrenalin-pumping blockbuster titles coupled with even bigger gratifications. 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Season 1 of the digital show recently culminated with 10 million views across platforms. The 18 episode series also garnered much appreciation from the audiences. <br><br>The success of the series stands testimony to Firstpost\\u2019s innovative and engaging content delivered on the platform. Firstpost also clocked the highest time spent and has been consistently the highest this year. The average time spent is 6.1 minutes per visit on the portal in October 2017, as per the latest comScore MMX report. <br><br>The informative and entertaining web-series, 9 Months, brought experts onboard to address to-be mothers, first-time mothers as well as women looking to get pregnant. The experts shared comprehensive details right from nutrition to exercise and beyond in an attempt to make the viewers\\u2019 pregnancy journey easier and comfortable. This visual how-to pregnancy survival guide was hosted by Meghna Pant, a to-be mother herself. The content was packaged in a compelling format ensuring the viewers stayed tuned in to the show through each 15 minute episode. <br><br>In keeping with its legacy of delivering out-of-the-box content, Firstpost stepped out with a never-done-before digital offering for women. The India\\u2019s largest and premier digital platform for news, analysis and opinion always stands for delivering clutter-breaking and innovative content to its audience. <br><br>Speaking on the occasion, Azim Lalani, Business Head, Firstpost says \\u201cWhile others are still undecided on going the IP way, we went ahead and launched it and successfully created an IP which has shown great traction and is the only one of its kind. We worked with wonderful partners and are now launching Season 2 soon. 9 Months has shown brands how to market to Mums. Apart from 9 Months, we have many more interesting IPs coming up across genres. We are very excited and happy to be the first in this space. 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Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm.<br>Sony BBC Earth, launched in March earlier this year as India\\u2019s premium factual entertainment channel with stories ranging from nature and science to adventure and human interest. With brand proposition of Feel Alive and brand pillars of grand visual spectacle, never-seen-before stories and a new perspective to knowledge and entertainment, Sony BBC Earth showcases iconic shows with legendary storytellers that makes its viewers Feel Alive. <br>Best of 2017 will have one of the most fun-filled science shows, \\u2018Inside the Factory\\u2019, which takes viewers on a gastronomical and visual feast in some of the largest factories world over. Snow Chick: A Penguin\\u2019s Tale brings in some fluffy, feathery fun this Christmas with the thrilling journey of a penguin\\u2019s life.<br>Shows like \\u2018Kolkata with Sue Perkins\\u2019 and \\u2018Hidden India\\u2019 inspire the traveler in you to celebrate the diversity, vivacity and flavours of the Indian subcontinent. Britain\\u2019s Biggest Adventures with Bear Grylls gives exploration a new meaning and shows the famous wildlife presenter visit Britain\\u2019s most extreme landscapes.<br>While \\u2018Tribal Bootcamp\\u2019 embarks on a challenging yet fun trip to tribal communities, the wildlife exploration continues with \\u2018Spy in the Wild\\u2019, which uncovers intimate stories of different animals and how they live, love and learn like humans through 30 spy cameras.<br>Viewers are also treated to action-packed adventure with two famous shows, \\u2018The Hunt\\u2019- a series capturing the dramatic world of predation and \\u2018Fishing Impossible\\u2019, which showcases adrenaline-fueled fishing antics and a healthy dose of friendly rivalry.<br>And last, but not the least, the mega event of the century, \\u2018Planet Earth II\\u2019 will take you on a breathtaking journey again this December! 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The new branding also reflects the scale of the pioneering company\\u2019s ambitions under the leadership of President &amp; CEO Dr. Ilham Kadri. The new brand is the result of extensive research with key stakeholder groups around the world.<br><br> Diversey is prominent across a range of sectors, including building care, health care, hospitality, facility management, retail and food service, in addition to food and beverage. The rebranding announcement is key evidence of intent from the newly independent company which was acquired from former parent company - the Sealed Air Corporation - by leading private investment firm, Bain Capital Private Equity in September 2017.<br><br> Diversey is now a standalone company, comprising the former Sealed Air Diversey Care division and the food hygiene solution business. It is set to be based in new corporate headquarters in York County, South Carolina in the first quarter of 2018.<br><br>The independent company has sought to immediately redefine its core mission and brand strategy, reflecting its aim to become: \\u201cThe leading global innovator, developer and provider of cleaning, sanitation and maintenance products, systems and services,\\u201d according to Dr. Ilham Kadri, President and CEO of Diversey. <br><br> Diversey is bringing a fresh dimension to its well-established reputation of shaping solutions to individual customer needs, by pledging to place their customers at the very heart of their business, and of everything they do. This \\u201ccustomer-centric\\u201d ethos delivers an ethical, responsible and tailored cleaning and hygiene service that does not neglect the bottom line; with Diversey promising to deliver signi\\ufb01cant productivity improvements, lower total operating costs and brand protection for their customers.<br><br> Diversey\\u2019s new identity was honed under the auspices of senior management drawing on counsel from London-based branding experts BrandOpus. The new branding seeks to re-emphasise the considerable range of strengths that have long been identified in Diversey\\u2019s rise to global pre-eminence. It is also explicit, as Dr.Ilham Kadri explains, of: \\u201cThe agility and decisiveness that customers can rightly anticipate, and which the new found independence has bestowed on the company\\u2019s operations.\\u201d <br><br> Dr. Kadri also reflects on the redefined ethical dimension, which she identifies as an existing strength in the market, but which has been placed center stage as a key characteristic of the new company\\u2019s approach, commenting: \\u201cDiversey plays an essential role in keeping people safe in so many key sectors that we are reaffirming our ethical ideals which we view as empowering to both our staff and our customers. As a company we are courageous in our convictions - no matter the challenge, we seek to do the right thing. Our ethics are at the heart of our business, they are non-debatable and embraced by all employees no matter their role.\\u201d<br> Diversey never loses sight of the company\\u2019s proud heritage of 94 years of expertise and knowledge. However, it is placing more emphasis on the company\\u2019s role as \\u201cFacilitators for life,\\u201d whereby the broader ethical awareness and commitments to sustainability \\u2013 such as clean water and safe food; along with abundant energy and healthy environments. This is linked with the care Diversey displays for people regardless of status.<br><br>Diversey\\u2019s new brand strategy is fundamental to its continuing success. In summarizing the company\\u2019s future, Diversey is a pioneer of the future and creators of connection. The company believes cleaning and hygiene are life essentials. Diversey\\u2019s ambition is to continue the long legacy with a renewed energy and focus which will responsibly and responsively deliver e\\ufb00ective hygiene solutions and e\\ufb03cient cleaning technologies for their staff, customers, the planet and their owners long-term benefit.\\u201d","social_title":"Diversey unveils a new brand identity ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69765,"phototitle":"","photopath":"1513340350_QEG0M1_big(45).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62578,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":87641,"title":"Radio City Brings Alive the Power of Radio with the Launch of \\u2018Rag Rag Mein Daude City\\u2019 ","summary":"With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"16:18:16","url":"","meta_title":"Radio City Brings Alive the Power of Radio with the Launch of \\u2018Rag Rag Mein Daude City\\u2019 ","meta_desc":"With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.","social_summary":"With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.","web_exclusive":0,"author_type":2,"description":"Radio City 91.1FM, India\\u2019s leading radio network, today announced a refreshed campaign which is a version 2.0 of its brand ideology of \\u2018Rag Rag Mein Daude City\\u2019. With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.<br><br>The brand film created in association with Scarecrow Communications, illustrates a blindfolded taxi driver taken through nostalgic parts of Mumbai city and being asked to guess the places he is at. The driver out of his sheer knowledge and local expertise identifies the area only by the sounds, smell and the description. The brand film highlights that the person who has the strongest connect with the city can identify the city not only with their eyes but with ears, taste and other senses. \\u201cJinki rag rag mein city daudti ho na, woh aankhon se hi nahin, saanson se, zubaan se aur kaano se bhi city dekh lete hain.<br><br> In tandem with the refreshed messaging, Radio City launched an on-air activity, \\u2018Kano Se Pehchano City\\u2019, across Hindi speaking markets. Radio City will groove to a refreshed stationality tune that will take the listeners on a city tour. The on-air campaign will witness, Radio City RJs visiting the various nooks and corners of the city, describing the place along with its sounds and asking listeners to identify the location in their respective cities. With this new campaign, Radio City focuses on being synonymous with local culture, sights and sounds in inimitable Radio City style.<br><br> The 360-degree campaign aims to highlight the power of radio and convey the message of Radio City\\u2019s micro local approach and elevate their positioning of knowing the city the best.<br><br>Commenting on the launch of the brand campaign, Mr. Abraham Thomas, CEO, Radio City said, \\u201cThe new brand campaign is an attempt to highlight the power of radio as an experiential medium building a very strong imagery in the minds of the consumer. The campaign also showcases that radio is a theatre of the mind that transcends beyond being just a mere audio medium. The campaign seamlessly resonates what our brand stands for and we are hopeful that it will further help drive synergies in every city we are present in.\\u201d<br>Commenting on the launch of the brand video, Manish Bhatt, Founder Director, Scarecrow Communications said, \\u201cIt was really a goose bumpy experience for me and my team to write the story of a storyteller who can impeccably describe our city with his eyes closed and yet manages to evoke all our senses. Especially the story for a brand which entertains all our citizens without using visuals for almost two decades.\\u201d<br><br>Celebrity superstar Richa Chaddha complimented Radio City on the new campaign. Commenting about the impact of radio, Richa said, \\u201cRadio has the power to entertain masses across all classes of society and has a reach that is unmatched in comparison to any other medium. Radio City brings to life the true spirit of the city in the form of entertainment and helps bind together listeners from every nook and corner of the city. The \\u2018Rag Rag Mein Daude City\\u2019 campaign is a true reflection of the power of radio and portrays how it best relays the pulse of the city.\\u201d<br><br>Launched in 2016, the \\u2018Rag Rag Mein Daude City\\u2019 campaign touched upon an emotion that binds citizens to their CITY. 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Later the evening was attended by Shri Devendra Fadnavis, Chief Minister of Maharashtra.<br>Naidu says, \\u201cThis is such a wonderful day and we are amidst some of the greatest minds and it\\u2019s a great day to launch #LokmatInDelhi. Families must converse in their own regional language at home. Language and emotions move together better when conversed in the mother tongue. I was educated in the regional medium and I am very proud of it and I feel one should respect - Mother who has given you birth, Motherland - place where you are born, Mother tongue, the country to which you belong to. Information with confirmation is very important - Views and news must not be mixed together. Sensationalism should end, nationalism must be given the importance. News is public good, use the power to influence wisely - use it get to the truth. Satyam - Truth, Shivam - for the greater good - Sunderam - in a beautiful manner.\\u201d<br>Dr. Manmohan Singh says, \\u201cIt is a very auspicious day that the foremost Marathi newspaper will make its presence felt in the nation\'s capital. On this auspicious occasion, I recognize the role of Lokmat group in our national life. I wish them still greater success in the years to come. Media has a great role to play in our democracy especially in these times where there are forces that always want to curb the role of media. The task of the media should be such that facts are stated and opinions are free. My prayers Is that Lokmat Group of newspapers will live up to this very important maxim.\\u201d <br>Arvind Kejriwal says, \\u201cI welcome you all to Delhi. I am very happy that Marathi people in Delhi can read Lokmat now and get news in their language. I am confident that Lokmat will combat all challenges and bring out the truth in front of people. I pray that Lokmat makes a mark of honest and true journalism across all cities in India.\\u201d <br>Nitin Gadkari says, \\u201cLokmat has always ensured that democracy has been made successful by picking up issues that affect the society. Lokmat has always ensured that the flag of honest journalism is always held high. This a great start to get the Marathi paper and news to Marathi people in Delhi. I wish Lokmat all the best.\\u201d<br>Vijay Darda, Chairman, Lokmat Media Group, says, \\u201cIt is a moment of immense pride for all of us at Lokmat Media Group, we thank our readers as we step into our Centenary Year. Rooted in nationalism, Lokmat has always stood by values, fearless journalism and its people. 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In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney\\u2019s The Jungle Book, Minions and Mad Max Fury Road.<br><br>Featuring 100 prizes across 100 blockbusters over 100 days, this watch and win contest gives viewers a chance to win exciting prizes like smartphones, laptops, HD TVs, Macbooks, Playstations, Cars, bikes and lots more by answering simple questions.<br><br>Vivek Srivastava, EVP &amp; Head Entertainment Cluster -- TIMES NETWORK, said, \\u201cOver the years, 100 Mania has grown from strength to strength and the 5th season promises a higher dose of adrenalin-pumping blockbuster titles coupled with even bigger gratifications. 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Season 1 of the digital show recently culminated with 10 million views across platforms. The 18 episode series also garnered much appreciation from the audiences. <br><br>The success of the series stands testimony to Firstpost\\u2019s innovative and engaging content delivered on the platform. Firstpost also clocked the highest time spent and has been consistently the highest this year. The average time spent is 6.1 minutes per visit on the portal in October 2017, as per the latest comScore MMX report. <br><br>The informative and entertaining web-series, 9 Months, brought experts onboard to address to-be mothers, first-time mothers as well as women looking to get pregnant. The experts shared comprehensive details right from nutrition to exercise and beyond in an attempt to make the viewers\\u2019 pregnancy journey easier and comfortable. This visual how-to pregnancy survival guide was hosted by Meghna Pant, a to-be mother herself. The content was packaged in a compelling format ensuring the viewers stayed tuned in to the show through each 15 minute episode. <br><br>In keeping with its legacy of delivering out-of-the-box content, Firstpost stepped out with a never-done-before digital offering for women. The India\\u2019s largest and premier digital platform for news, analysis and opinion always stands for delivering clutter-breaking and innovative content to its audience. <br><br>Speaking on the occasion, Azim Lalani, Business Head, Firstpost says \\u201cWhile others are still undecided on going the IP way, we went ahead and launched it and successfully created an IP which has shown great traction and is the only one of its kind. We worked with wonderful partners and are now launching Season 2 soon. 9 Months has shown brands how to market to Mums. Apart from 9 Months, we have many more interesting IPs coming up across genres. We are very excited and happy to be the first in this space. 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Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm.<br>Sony BBC Earth, launched in March earlier this year as India\\u2019s premium factual entertainment channel with stories ranging from nature and science to adventure and human interest. With brand proposition of Feel Alive and brand pillars of grand visual spectacle, never-seen-before stories and a new perspective to knowledge and entertainment, Sony BBC Earth showcases iconic shows with legendary storytellers that makes its viewers Feel Alive. <br>Best of 2017 will have one of the most fun-filled science shows, \\u2018Inside the Factory\\u2019, which takes viewers on a gastronomical and visual feast in some of the largest factories world over. Snow Chick: A Penguin\\u2019s Tale brings in some fluffy, feathery fun this Christmas with the thrilling journey of a penguin\\u2019s life.<br>Shows like \\u2018Kolkata with Sue Perkins\\u2019 and \\u2018Hidden India\\u2019 inspire the traveler in you to celebrate the diversity, vivacity and flavours of the Indian subcontinent. Britain\\u2019s Biggest Adventures with Bear Grylls gives exploration a new meaning and shows the famous wildlife presenter visit Britain\\u2019s most extreme landscapes.<br>While \\u2018Tribal Bootcamp\\u2019 embarks on a challenging yet fun trip to tribal communities, the wildlife exploration continues with \\u2018Spy in the Wild\\u2019, which uncovers intimate stories of different animals and how they live, love and learn like humans through 30 spy cameras.<br>Viewers are also treated to action-packed adventure with two famous shows, \\u2018The Hunt\\u2019- a series capturing the dramatic world of predation and \\u2018Fishing Impossible\\u2019, which showcases adrenaline-fueled fishing antics and a healthy dose of friendly rivalry.<br>And last, but not the least, the mega event of the century, \\u2018Planet Earth II\\u2019 will take you on a breathtaking journey again this December! The series features India, its diverse landscapes and wildlife prominently across several episodes.<br>The special line-up further includes popular shows, like Bang Goes the Theory, Factomania, Nature\\u2019s Greatest Dancers, Nature\\u2019s Weirdest Events, Generation Earth, Weird Wonders of the World and many more. 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The new branding also reflects the scale of the pioneering company\\u2019s ambitions under the leadership of President &amp; CEO Dr. Ilham Kadri. The new brand is the result of extensive research with key stakeholder groups around the world.<br><br> Diversey is prominent across a range of sectors, including building care, health care, hospitality, facility management, retail and food service, in addition to food and beverage. The rebranding announcement is key evidence of intent from the newly independent company which was acquired from former parent company - the Sealed Air Corporation - by leading private investment firm, Bain Capital Private Equity in September 2017.<br><br> Diversey is now a standalone company, comprising the former Sealed Air Diversey Care division and the food hygiene solution business. It is set to be based in new corporate headquarters in York County, South Carolina in the first quarter of 2018.<br><br>The independent company has sought to immediately redefine its core mission and brand strategy, reflecting its aim to become: \\u201cThe leading global innovator, developer and provider of cleaning, sanitation and maintenance products, systems and services,\\u201d according to Dr. Ilham Kadri, President and CEO of Diversey. <br><br> Diversey is bringing a fresh dimension to its well-established reputation of shaping solutions to individual customer needs, by pledging to place their customers at the very heart of their business, and of everything they do. This \\u201ccustomer-centric\\u201d ethos delivers an ethical, responsible and tailored cleaning and hygiene service that does not neglect the bottom line; with Diversey promising to deliver signi\\ufb01cant productivity improvements, lower total operating costs and brand protection for their customers.<br><br> Diversey\\u2019s new identity was honed under the auspices of senior management drawing on counsel from London-based branding experts BrandOpus. The new branding seeks to re-emphasise the considerable range of strengths that have long been identified in Diversey\\u2019s rise to global pre-eminence. It is also explicit, as Dr.Ilham Kadri explains, of: \\u201cThe agility and decisiveness that customers can rightly anticipate, and which the new found independence has bestowed on the company\\u2019s operations.\\u201d <br><br> Dr. Kadri also reflects on the redefined ethical dimension, which she identifies as an existing strength in the market, but which has been placed center stage as a key characteristic of the new company\\u2019s approach, commenting: \\u201cDiversey plays an essential role in keeping people safe in so many key sectors that we are reaffirming our ethical ideals which we view as empowering to both our staff and our customers. As a company we are courageous in our convictions - no matter the challenge, we seek to do the right thing. Our ethics are at the heart of our business, they are non-debatable and embraced by all employees no matter their role.\\u201d<br> Diversey never loses sight of the company\\u2019s proud heritage of 94 years of expertise and knowledge. However, it is placing more emphasis on the company\\u2019s role as \\u201cFacilitators for life,\\u201d whereby the broader ethical awareness and commitments to sustainability \\u2013 such as clean water and safe food; along with abundant energy and healthy environments. This is linked with the care Diversey displays for people regardless of status.<br><br>Diversey\\u2019s new brand strategy is fundamental to its continuing success. In summarizing the company\\u2019s future, Diversey is a pioneer of the future and creators of connection. The company believes cleaning and hygiene are life essentials. Diversey\\u2019s ambition is to continue the long legacy with a renewed energy and focus which will responsibly and responsively deliver e\\ufb00ective hygiene solutions and e\\ufb03cient cleaning technologies for their staff, customers, the planet and their owners long-term benefit.\\u201d","social_title":"Diversey unveils a new brand identity ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69765,"phototitle":"","photopath":"1513340350_QEG0M1_big(45).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62578,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":87641,"title":"Radio City Brings Alive the Power of Radio with the Launch of \\u2018Rag Rag Mein Daude City\\u2019 ","summary":"With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"16:18:16","url":"","meta_title":"Radio City Brings Alive the Power of Radio with the Launch of \\u2018Rag Rag Mein Daude City\\u2019 ","meta_desc":"With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.","social_summary":"With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.","web_exclusive":0,"author_type":2,"description":"Radio City 91.1FM, India\\u2019s leading radio network, today announced a refreshed campaign which is a version 2.0 of its brand ideology of \\u2018Rag Rag Mein Daude City\\u2019. With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.<br><br>The brand film created in association with Scarecrow Communications, illustrates a blindfolded taxi driver taken through nostalgic parts of Mumbai city and being asked to guess the places he is at. The driver out of his sheer knowledge and local expertise identifies the area only by the sounds, smell and the description. The brand film highlights that the person who has the strongest connect with the city can identify the city not only with their eyes but with ears, taste and other senses. \\u201cJinki rag rag mein city daudti ho na, woh aankhon se hi nahin, saanson se, zubaan se aur kaano se bhi city dekh lete hain.<br><br> In tandem with the refreshed messaging, Radio City launched an on-air activity, \\u2018Kano Se Pehchano City\\u2019, across Hindi speaking markets. Radio City will groove to a refreshed stationality tune that will take the listeners on a city tour. The on-air campaign will witness, Radio City RJs visiting the various nooks and corners of the city, describing the place along with its sounds and asking listeners to identify the location in their respective cities. With this new campaign, Radio City focuses on being synonymous with local culture, sights and sounds in inimitable Radio City style.<br><br> The 360-degree campaign aims to highlight the power of radio and convey the message of Radio City\\u2019s micro local approach and elevate their positioning of knowing the city the best.<br><br>Commenting on the launch of the brand campaign, Mr. Abraham Thomas, CEO, Radio City said, \\u201cThe new brand campaign is an attempt to highlight the power of radio as an experiential medium building a very strong imagery in the minds of the consumer. The campaign also showcases that radio is a theatre of the mind that transcends beyond being just a mere audio medium. The campaign seamlessly resonates what our brand stands for and we are hopeful that it will further help drive synergies in every city we are present in.\\u201d<br>Commenting on the launch of the brand video, Manish Bhatt, Founder Director, Scarecrow Communications said, \\u201cIt was really a goose bumpy experience for me and my team to write the story of a storyteller who can impeccably describe our city with his eyes closed and yet manages to evoke all our senses. Especially the story for a brand which entertains all our citizens without using visuals for almost two decades.\\u201d<br><br>Celebrity superstar Richa Chaddha complimented Radio City on the new campaign. Commenting about the impact of radio, Richa said, \\u201cRadio has the power to entertain masses across all classes of society and has a reach that is unmatched in comparison to any other medium. Radio City brings to life the true spirit of the city in the form of entertainment and helps bind together listeners from every nook and corner of the city. The \\u2018Rag Rag Mein Daude City\\u2019 campaign is a true reflection of the power of radio and portrays how it best relays the pulse of the city.\\u201d<br><br>Launched in 2016, the \\u2018Rag Rag Mein Daude City\\u2019 campaign touched upon an emotion that binds citizens to their CITY. Radio in its very essence is local just as every city has its unique identity, and it is this sentiment that Radio City takes to the next level by redefining \\u2018local\\u2019 for India.","social_title":"Radio City Brings Alive the Power of Radio with the Launch of \\u2018Rag Rag Mein Daude City\\u2019 ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69764,"phototitle":"","photopath":"1513334804_tXjiQW_big(3).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62575,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87633,"title":"Lokmat Launches in New Delhi as it enters Centenary Year","summary":"Political fraternity congratulates Lokmat for carrying forward the legacy of Marathi language ","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"00:00:00","url":"","meta_title":"Lokmat Launches in New Delhi as it enters Centenary Year","meta_desc":"Political fraternity congratulates Lokmat for carrying forward the legacy of Marathi language ","social_summary":"Political fraternity congratulates Lokmat for carrying forward the legacy of Marathi language ","web_exclusive":0,"author_type":2,"description":"Lokmat, Maharashtra &amp; Goa\\u2019s leading Newspaper, launched its New Delhi edition in the Capital at a special inauguration event attended by M Venkaiah Naidu, Hon\\u2019ble Vice President of India, Dr. Manmohan Singh, Hon\\u2019ble MP &amp; Former Prime Minister of India, Arvind Kejriwal, Chief Minister of Govt of NCT, Delhi, Nitin Gadkari, Hon\\u2019ble Union Minister of Road, Transport &amp; Highways, Shipping &amp; Water Resources, Prakash Javedkar, Union HRD Minister, Ravi Prasad, Hon\\u2019ble Union Minister of IT, Chowdhury Birender Singh, Hon\\u2019ble Minister of Steel, PJ Kurian, Rajya Sabha Vice Chairman. Later the evening was attended by Shri Devendra Fadnavis, Chief Minister of Maharashtra.<br>Naidu says, \\u201cThis is such a wonderful day and we are amidst some of the greatest minds and it\\u2019s a great day to launch #LokmatInDelhi. Families must converse in their own regional language at home. Language and emotions move together better when conversed in the mother tongue. I was educated in the regional medium and I am very proud of it and I feel one should respect - Mother who has given you birth, Motherland - place where you are born, Mother tongue, the country to which you belong to. Information with confirmation is very important - Views and news must not be mixed together. Sensationalism should end, nationalism must be given the importance. News is public good, use the power to influence wisely - use it get to the truth. Satyam - Truth, Shivam - for the greater good - Sunderam - in a beautiful manner.\\u201d<br>Dr. Manmohan Singh says, \\u201cIt is a very auspicious day that the foremost Marathi newspaper will make its presence felt in the nation\'s capital. On this auspicious occasion, I recognize the role of Lokmat group in our national life. I wish them still greater success in the years to come. Media has a great role to play in our democracy especially in these times where there are forces that always want to curb the role of media. The task of the media should be such that facts are stated and opinions are free. My prayers Is that Lokmat Group of newspapers will live up to this very important maxim.\\u201d <br>Arvind Kejriwal says, \\u201cI welcome you all to Delhi. I am very happy that Marathi people in Delhi can read Lokmat now and get news in their language. I am confident that Lokmat will combat all challenges and bring out the truth in front of people. I pray that Lokmat makes a mark of honest and true journalism across all cities in India.\\u201d <br>Nitin Gadkari says, \\u201cLokmat has always ensured that democracy has been made successful by picking up issues that affect the society. Lokmat has always ensured that the flag of honest journalism is always held high. This a great start to get the Marathi paper and news to Marathi people in Delhi. I wish Lokmat all the best.\\u201d<br>Vijay Darda, Chairman, Lokmat Media Group, says, \\u201cIt is a moment of immense pride for all of us at Lokmat Media Group, we thank our readers as we step into our Centenary Year. Rooted in nationalism, Lokmat has always stood by values, fearless journalism and its people. 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  17. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/article/article_landing.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'ArrViewArticle' => object(stdClass), 'metatitel' => 'HT Brunch forays into events', 'ogtitel' => 'HT Brunch forays into events', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_45856.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_45856.jpg', 'ogurl' => 'http://www.exchange4media.com/Print/HT-Brunch-forays-into-events_45856.html', 'canonical' => 'http://www.exchange4media.com/Print/HT-Brunch-forays-into-events_45856.html', 'metadescription' => 'Brunch, the weekly lifestyle magazine from Hindustan Times, is debuting its maiden event property &lsquo;Brunch Dialogues &ndash; Conversations with Indian Cinema&rsquo;, in Mumbai, on March 26', 'ogdescription' => 'Brunch, the weekly lifestyle magazine from Hindustan Times, is debuting its maiden event property &lsquo;Brunch Dialogues &ndash; Conversations with Indian Cinema&rsquo;, in Mumbai, on March 26', 'metatag' => 'Brunch,Hindustan Times,Rajan Bhalla,Rajiv Makhni,Vir Sanghvi', 'ArrRecentNewsMiddelbarList' => '[{"article_id":87648,"title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"19:44:24","url":"","meta_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","meta_desc":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","social_summary":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm","web_exclusive":0,"author_type":2,"description":"MOVIES NOW, India\\u2019s favorite English movie channel, rings in the festive season with its iconic mega property \\u2018100 Mania\\u2019, beginning Friday, 15th December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney\\u2019s The Jungle Book, Minions and Mad Max Fury Road.<br><br>Featuring 100 prizes across 100 blockbusters over 100 days, this watch and win contest gives viewers a chance to win exciting prizes like smartphones, laptops, HD TVs, Macbooks, Playstations, Cars, bikes and lots more by answering simple questions.<br><br>Vivek Srivastava, EVP &amp; Head Entertainment Cluster -- TIMES NETWORK, said, \\u201cOver the years, 100 Mania has grown from strength to strength and the 5th season promises a higher dose of adrenalin-pumping blockbuster titles coupled with even bigger gratifications. I\\u2019m sure this season\\u2019s interesting proposition of #StopDreamingAndStartWinning will rob movie buffs of their sleep and induce them to stay glued to their screens, making 100 Mania a huge success.\\u201d","social_title":"MOVIES NOW tells its viewers to #StopDreamingAndStartWinning with 100 Mania Season 5","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69769,"phototitle":"","photopath":"1513347197_rP23tE_big(52).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62582,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87647,"title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"18:47:56","url":"","meta_title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","meta_desc":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","social_summary":"9 Months, India\\u2019s first and only comprehensive web series on pregnancy, highly-applauded by audiences ","web_exclusive":0,"author_type":2,"description":"Firstpost Studio, launched at the iMedia Brand Summit 2017, announced its premier web-series \\u20189 Months\\u2019 \\u2013 India\\u2019s first and only comprehensive web-series on pregnancy in September 2017. Season 1 of the digital show recently culminated with 10 million views across platforms. The 18 episode series also garnered much appreciation from the audiences. <br><br>The success of the series stands testimony to Firstpost\\u2019s innovative and engaging content delivered on the platform. Firstpost also clocked the highest time spent and has been consistently the highest this year. The average time spent is 6.1 minutes per visit on the portal in October 2017, as per the latest comScore MMX report. <br><br>The informative and entertaining web-series, 9 Months, brought experts onboard to address to-be mothers, first-time mothers as well as women looking to get pregnant. The experts shared comprehensive details right from nutrition to exercise and beyond in an attempt to make the viewers\\u2019 pregnancy journey easier and comfortable. This visual how-to pregnancy survival guide was hosted by Meghna Pant, a to-be mother herself. The content was packaged in a compelling format ensuring the viewers stayed tuned in to the show through each 15 minute episode. <br><br>In keeping with its legacy of delivering out-of-the-box content, Firstpost stepped out with a never-done-before digital offering for women. The India\\u2019s largest and premier digital platform for news, analysis and opinion always stands for delivering clutter-breaking and innovative content to its audience. <br><br>Speaking on the occasion, Azim Lalani, Business Head, Firstpost says \\u201cWhile others are still undecided on going the IP way, we went ahead and launched it and successfully created an IP which has shown great traction and is the only one of its kind. We worked with wonderful partners and are now launching Season 2 soon. 9 Months has shown brands how to market to Mums. Apart from 9 Months, we have many more interesting IPs coming up across genres. We are very excited and happy to be the first in this space. This is also a very impactful business model.\\u201d","social_title":"Firstpost\\u2019s Web-Series \\u20189 Months\\u2019 Season 1 Clocks In 10 Million Views","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69768,"phototitle":"","photopath":"1513343847_magyuj_big(51).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62581,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"},{"article_id":87645,"title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","summary":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"18:03:03","url":"","meta_title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","meta_desc":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","social_summary":"Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm","web_exclusive":0,"author_type":2,"description":"While we brace ourselves for the New Year, it\\u2019s also time to look at what made 2017 memorable. Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18th December 2017, every night at 7pm and 11pm.<br>Sony BBC Earth, launched in March earlier this year as India\\u2019s premium factual entertainment channel with stories ranging from nature and science to adventure and human interest. With brand proposition of Feel Alive and brand pillars of grand visual spectacle, never-seen-before stories and a new perspective to knowledge and entertainment, Sony BBC Earth showcases iconic shows with legendary storytellers that makes its viewers Feel Alive. <br>Best of 2017 will have one of the most fun-filled science shows, \\u2018Inside the Factory\\u2019, which takes viewers on a gastronomical and visual feast in some of the largest factories world over. Snow Chick: A Penguin\\u2019s Tale brings in some fluffy, feathery fun this Christmas with the thrilling journey of a penguin\\u2019s life.<br>Shows like \\u2018Kolkata with Sue Perkins\\u2019 and \\u2018Hidden India\\u2019 inspire the traveler in you to celebrate the diversity, vivacity and flavours of the Indian subcontinent. Britain\\u2019s Biggest Adventures with Bear Grylls gives exploration a new meaning and shows the famous wildlife presenter visit Britain\\u2019s most extreme landscapes.<br>While \\u2018Tribal Bootcamp\\u2019 embarks on a challenging yet fun trip to tribal communities, the wildlife exploration continues with \\u2018Spy in the Wild\\u2019, which uncovers intimate stories of different animals and how they live, love and learn like humans through 30 spy cameras.<br>Viewers are also treated to action-packed adventure with two famous shows, \\u2018The Hunt\\u2019- a series capturing the dramatic world of predation and \\u2018Fishing Impossible\\u2019, which showcases adrenaline-fueled fishing antics and a healthy dose of friendly rivalry.<br>And last, but not the least, the mega event of the century, \\u2018Planet Earth II\\u2019 will take you on a breathtaking journey again this December! The series features India, its diverse landscapes and wildlife prominently across several episodes.<br>The special line-up further includes popular shows, like Bang Goes the Theory, Factomania, Nature\\u2019s Greatest Dancers, Nature\\u2019s Weirdest Events, Generation Earth, Weird Wonders of the World and many more. It truly is going to be the best of this beautiful world on \\u2018Best of 2017\\u2019.","social_title":"Sony BBC Earth presents the \\u2018Best of 2017\\u2019 ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69766,"phototitle":"","photopath":"1513341074_A6F6MF_big(48).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62579,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":87644,"title":"Diversey unveils a new brand identity ","summary":"Diversey, the leading global hygiene and cleaning company has launched a new brand identity, vision and values to ensure it remains modern and relevant to all of its audiences","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"17:49:39","url":"","meta_title":"Diversey unveils a new brand identity ","meta_desc":"Diversey, the leading global hygiene and cleaning company has launched a new brand identity, vision and values to ensure it remains modern and relevant to all of its audiences","social_summary":"Diversey, the leading global hygiene and cleaning company has launched a new brand identity, vision and values to ensure it remains modern and relevant to all of its audiences","web_exclusive":0,"author_type":2,"description":"Diversey, the leading global hygiene and cleaning company has launched a new brand identity, vision and values to ensure it remains modern and relevant to all of its audiences.<br><br>The new brand aims to be strong and distinctive to differentiate Diversey from its competitors in a global marketplace as well as support future strategic aims. The new branding also reflects the scale of the pioneering company\\u2019s ambitions under the leadership of President &amp; CEO Dr. Ilham Kadri. The new brand is the result of extensive research with key stakeholder groups around the world.<br><br> Diversey is prominent across a range of sectors, including building care, health care, hospitality, facility management, retail and food service, in addition to food and beverage. The rebranding announcement is key evidence of intent from the newly independent company which was acquired from former parent company - the Sealed Air Corporation - by leading private investment firm, Bain Capital Private Equity in September 2017.<br><br> Diversey is now a standalone company, comprising the former Sealed Air Diversey Care division and the food hygiene solution business. It is set to be based in new corporate headquarters in York County, South Carolina in the first quarter of 2018.<br><br>The independent company has sought to immediately redefine its core mission and brand strategy, reflecting its aim to become: \\u201cThe leading global innovator, developer and provider of cleaning, sanitation and maintenance products, systems and services,\\u201d according to Dr. Ilham Kadri, President and CEO of Diversey. <br><br> Diversey is bringing a fresh dimension to its well-established reputation of shaping solutions to individual customer needs, by pledging to place their customers at the very heart of their business, and of everything they do. This \\u201ccustomer-centric\\u201d ethos delivers an ethical, responsible and tailored cleaning and hygiene service that does not neglect the bottom line; with Diversey promising to deliver signi\\ufb01cant productivity improvements, lower total operating costs and brand protection for their customers.<br><br> Diversey\\u2019s new identity was honed under the auspices of senior management drawing on counsel from London-based branding experts BrandOpus. The new branding seeks to re-emphasise the considerable range of strengths that have long been identified in Diversey\\u2019s rise to global pre-eminence. It is also explicit, as Dr.Ilham Kadri explains, of: \\u201cThe agility and decisiveness that customers can rightly anticipate, and which the new found independence has bestowed on the company\\u2019s operations.\\u201d <br><br> Dr. Kadri also reflects on the redefined ethical dimension, which she identifies as an existing strength in the market, but which has been placed center stage as a key characteristic of the new company\\u2019s approach, commenting: \\u201cDiversey plays an essential role in keeping people safe in so many key sectors that we are reaffirming our ethical ideals which we view as empowering to both our staff and our customers. As a company we are courageous in our convictions - no matter the challenge, we seek to do the right thing. Our ethics are at the heart of our business, they are non-debatable and embraced by all employees no matter their role.\\u201d<br> Diversey never loses sight of the company\\u2019s proud heritage of 94 years of expertise and knowledge. However, it is placing more emphasis on the company\\u2019s role as \\u201cFacilitators for life,\\u201d whereby the broader ethical awareness and commitments to sustainability \\u2013 such as clean water and safe food; along with abundant energy and healthy environments. This is linked with the care Diversey displays for people regardless of status.<br><br>Diversey\\u2019s new brand strategy is fundamental to its continuing success. In summarizing the company\\u2019s future, Diversey is a pioneer of the future and creators of connection. The company believes cleaning and hygiene are life essentials. Diversey\\u2019s ambition is to continue the long legacy with a renewed energy and focus which will responsibly and responsively deliver e\\ufb00ective hygiene solutions and e\\ufb03cient cleaning technologies for their staff, customers, the planet and their owners long-term benefit.\\u201d","social_title":"Diversey unveils a new brand identity ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69765,"phototitle":"","photopath":"1513340350_QEG0M1_big(45).jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62578,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":87641,"title":"Radio City Brings Alive the Power of Radio with the Launch of \\u2018Rag Rag Mein Daude City\\u2019 ","summary":"With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"16:18:16","url":"","meta_title":"Radio City Brings Alive the Power of Radio with the Launch of \\u2018Rag Rag Mein Daude City\\u2019 ","meta_desc":"With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.","social_summary":"With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.","web_exclusive":0,"author_type":2,"description":"Radio City 91.1FM, India\\u2019s leading radio network, today announced a refreshed campaign which is a version 2.0 of its brand ideology of \\u2018Rag Rag Mein Daude City\\u2019. With a new brand campaign, Radio City unveiled a brand film, Taxi Driver, which takes listeners on a sensorial journey of the city.<br><br>The brand film created in association with Scarecrow Communications, illustrates a blindfolded taxi driver taken through nostalgic parts of Mumbai city and being asked to guess the places he is at. The driver out of his sheer knowledge and local expertise identifies the area only by the sounds, smell and the description. The brand film highlights that the person who has the strongest connect with the city can identify the city not only with their eyes but with ears, taste and other senses. \\u201cJinki rag rag mein city daudti ho na, woh aankhon se hi nahin, saanson se, zubaan se aur kaano se bhi city dekh lete hain.<br><br> In tandem with the refreshed messaging, Radio City launched an on-air activity, \\u2018Kano Se Pehchano City\\u2019, across Hindi speaking markets. Radio City will groove to a refreshed stationality tune that will take the listeners on a city tour. The on-air campaign will witness, Radio City RJs visiting the various nooks and corners of the city, describing the place along with its sounds and asking listeners to identify the location in their respective cities. With this new campaign, Radio City focuses on being synonymous with local culture, sights and sounds in inimitable Radio City style.<br><br> The 360-degree campaign aims to highlight the power of radio and convey the message of Radio City\\u2019s micro local approach and elevate their positioning of knowing the city the best.<br><br>Commenting on the launch of the brand campaign, Mr. Abraham Thomas, CEO, Radio City said, \\u201cThe new brand campaign is an attempt to highlight the power of radio as an experiential medium building a very strong imagery in the minds of the consumer. The campaign also showcases that radio is a theatre of the mind that transcends beyond being just a mere audio medium. The campaign seamlessly resonates what our brand stands for and we are hopeful that it will further help drive synergies in every city we are present in.\\u201d<br>Commenting on the launch of the brand video, Manish Bhatt, Founder Director, Scarecrow Communications said, \\u201cIt was really a goose bumpy experience for me and my team to write the story of a storyteller who can impeccably describe our city with his eyes closed and yet manages to evoke all our senses. Especially the story for a brand which entertains all our citizens without using visuals for almost two decades.\\u201d<br><br>Celebrity superstar Richa Chaddha complimented Radio City on the new campaign. Commenting about the impact of radio, Richa said, \\u201cRadio has the power to entertain masses across all classes of society and has a reach that is unmatched in comparison to any other medium. Radio City brings to life the true spirit of the city in the form of entertainment and helps bind together listeners from every nook and corner of the city. The \\u2018Rag Rag Mein Daude City\\u2019 campaign is a true reflection of the power of radio and portrays how it best relays the pulse of the city.\\u201d<br><br>Launched in 2016, the \\u2018Rag Rag Mein Daude City\\u2019 campaign touched upon an emotion that binds citizens to their CITY. Radio in its very essence is local just as every city has its unique identity, and it is this sentiment that Radio City takes to the next level by redefining \\u2018local\\u2019 for India.","social_title":"Radio City Brings Alive the Power of Radio with the Launch of \\u2018Rag Rag Mein Daude City\\u2019 ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69764,"phototitle":"","photopath":"1513334804_tXjiQW_big(3).gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62575,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - Radio"},{"article_id":87633,"title":"Lokmat Launches in New Delhi as it enters Centenary Year","summary":"Political fraternity congratulates Lokmat for carrying forward the legacy of Marathi language ","for_homepage":1,"important":0,"publish_date":"2017-12-15","publish_time":"00:00:00","url":"","meta_title":"Lokmat Launches in New Delhi as it enters Centenary Year","meta_desc":"Political fraternity congratulates Lokmat for carrying forward the legacy of Marathi language ","social_summary":"Political fraternity congratulates Lokmat for carrying forward the legacy of Marathi language ","web_exclusive":0,"author_type":2,"description":"Lokmat, Maharashtra &amp; Goa\\u2019s leading Newspaper, launched its New Delhi edition in the Capital at a special inauguration event attended by M Venkaiah Naidu, Hon\\u2019ble Vice President of India, Dr. Manmohan Singh, Hon\\u2019ble MP &amp; Former Prime Minister of India, Arvind Kejriwal, Chief Minister of Govt of NCT, Delhi, Nitin Gadkari, Hon\\u2019ble Union Minister of Road, Transport &amp; Highways, Shipping &amp; Water Resources, Prakash Javedkar, Union HRD Minister, Ravi Prasad, Hon\\u2019ble Union Minister of IT, Chowdhury Birender Singh, Hon\\u2019ble Minister of Steel, PJ Kurian, Rajya Sabha Vice Chairman. Later the evening was attended by Shri Devendra Fadnavis, Chief Minister of Maharashtra.<br>Naidu says, \\u201cThis is such a wonderful day and we are amidst some of the greatest minds and it\\u2019s a great day to launch #LokmatInDelhi. Families must converse in their own regional language at home. Language and emotions move together better when conversed in the mother tongue. I was educated in the regional medium and I am very proud of it and I feel one should respect - Mother who has given you birth, Motherland - place where you are born, Mother tongue, the country to which you belong to. Information with confirmation is very important - Views and news must not be mixed together. Sensationalism should end, nationalism must be given the importance. News is public good, use the power to influence wisely - use it get to the truth. Satyam - Truth, Shivam - for the greater good - Sunderam - in a beautiful manner.\\u201d<br>Dr. Manmohan Singh says, \\u201cIt is a very auspicious day that the foremost Marathi newspaper will make its presence felt in the nation\'s capital. On this auspicious occasion, I recognize the role of Lokmat group in our national life. I wish them still greater success in the years to come. Media has a great role to play in our democracy especially in these times where there are forces that always want to curb the role of media. The task of the media should be such that facts are stated and opinions are free. My prayers Is that Lokmat Group of newspapers will live up to this very important maxim.\\u201d <br>Arvind Kejriwal says, \\u201cI welcome you all to Delhi. I am very happy that Marathi people in Delhi can read Lokmat now and get news in their language. I am confident that Lokmat will combat all challenges and bring out the truth in front of people. I pray that Lokmat makes a mark of honest and true journalism across all cities in India.\\u201d <br>Nitin Gadkari says, \\u201cLokmat has always ensured that democracy has been made successful by picking up issues that affect the society. Lokmat has always ensured that the flag of honest journalism is always held high. This a great start to get the Marathi paper and news to Marathi people in Delhi. I wish Lokmat all the best.\\u201d<br>Vijay Darda, Chairman, Lokmat Media Group, says, \\u201cIt is a moment of immense pride for all of us at Lokmat Media Group, we thank our readers as we step into our Centenary Year. Rooted in nationalism, Lokmat has always stood by values, fearless journalism and its people. 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  59. at CheckForMaintenanceMode->handle(object(Request), object(Closure)) in Pipeline.php line 148
  60. at Pipeline->Illuminate\Pipeline\{closure}(object(Request)) in Pipeline.php line 53
  61. at Pipeline->Illuminate\Routing\{closure}(object(Request)) in Pipeline.php line 102
  62. at Pipeline->then(object(Closure)) in Kernel.php line 149
  63. at Kernel->sendRequestThroughRouter(object(Request)) in Kernel.php line 116
  64. at Kernel->handle(object(Request)) in index.php line 55