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HT Brunch forays into events

HT Brunch forays into events

Author | exchange4media News Service | Friday, Mar 23,2012 9:35 AM

HT Brunch forays into events

Brunch, the weekly lifestyle magazine from Hindustan Times has announced the debut of its maiden event property ‘Brunch Dialogues – Conversations with Indian Cinema’, the first edition of which is planned to be held in Mumbai on March 26, 2012.

Brunch Dialogues have been conceptualised as an evening of conversations with Indian cinema set around an experience that encapsulates the Brunch brand promise of ‘It’s a Damn Good Life’. The conversations will be led by noted journalist and celebrated television host Vir Sanghvi, who has a long running association with Brunch with his weekly column ‘Rude Food / Travel’.

Announcing the debut of Brunch’s first event series, Rajan Bhalla, Head – Corporate Marketing and Magazines, HT Media said, “With Brunch Dialogues we are extending the Brunch brand beyond print in a highly differentiated way in the entertainment space. Entertainment is one of the key platforms for Brunch, the others being technology, fashion, beauty and health, food, liquor and travel.”

Poonam Saxena, Editor, Brunch, remarked, “The live conversations format itself is something that has not been explored in the entertainment domain before and we are confident that with Vir leading this initiative in his inimitable style, Brunch Dialogues will come to occupy a unique position in the media & entertainment calendar.”

The inaugural Brunch Dialogues will see Brunch’s panel of contributors including Rajiv Makhni, Dr Shikha Sharma and Seema Goswami in attendance along with well known faces from the Indian film fraternity.

The event will be promoted across HT Media’s network via Hindustan Times including the city supplements HT City in Delhi and HT Café in Mumbai, Fever 104 FM, Mint Lounge and Desi Martini. NDTV is the television partner for the event.

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