The much awaited IRS data has been released after court cases, controversies, anomalies and abeyance. After more than one and a half years, the print industry has something to cheer about. The data released is on an annual basis.
In a statement to exchange4media, HT group spoke of having strong gains in all markets in IRS 2014. The statement says, “IRS 2014 revalidates that all HT Media publications have made strong progress in all their key markets over IRS 2013. With this, Hindustan has reaffirmed its position as the No 2 newspaper of the country and HT as the No 1 newspaper of Delhi NCR. HT further strengthened its position as the No. 2 in Mumbai, and Mint as the No. 2 among all business papers.”
In Delhi, Hindustan Times re-established itself as the dominant No 1 newspaper - for the fourteenth time in a row. HT also continues to be the most read newspaper of Delhi-NCR with more than 23 lakh daily readers, extending the lead over nearest competitor, TOI to nearly 6.5 lakh. Of this, HT’s lead is 5.8 lakh over TOI among the educated and affluent readers [NCCS A] alone. Also, in Delhi NCR, more than 18 lakh readers read only HT and not TOI.
In Mumbai, HT has grown its readership significantly once again to 14.35 lakh, which is nearly two-thirds of the readership of TOI. It is now the unquestioned No. 2 daily in the city, ahead of Mumbai Mirror and DNA put together. What’s more, as many as nine lakh readers in Mumbai have opted to read HT and cannot be reached by TOI. Further, more than 70% of HT’s readers in Mumbai belong to the premium segment of NCCS A readers.
HT further strengthened its No 2 position in Punjab/Chandigarh by growing readership more than 32% to 2.1 Lakh.”
HT group is overwhelmed by its performance in all the sectors such as Hindi, English and Business Daily. The statement highlights the growth of HT’s offering and becoming stronger across markets, said the statement further.
The statement says, “As per the latest round (2014) of the Indian Readership Survey released this week by the MRUC, Hindustan Times has continued to very strongly grow its readership in all markets, adding nearly 1.8 lakh daily readers [Average Issue Readership, or AIR] since IRS 2013.
It also highlights, “The IRS 2014 re-affirmed Hindustan as the second largest newspaper in the country with a readership of 1.47 crore. Hindustan continues to be No.1 in Bihar, Jharkhand and Uttarakhand, and a strong No.2 in UP and Delhi. If we look at the 5 Hindi states together, Hindustan is the No.1 player with a readership of 1.46 Cr., ahead of Dainik Jagran with a readership of 1.39 Cr. and Amar Ujala with 67.3 Lakh.
In Bihar, Hindustan leads the #2 player, Dainik Jagran by 13.7 Lakh readers. In Jharkhand, it leads the # 2 player, Prabhat Khabar by 2.2 Lakh readers. In Uttarakhand, Hindustan leads the # 2 player, Dainik Jagran by nearly 1 L readers. In UP, Hindustan is the No 2 daily and leads the third player, Amar Ujala by 12.3 L readers.
The results are a reflection of Hindustan’s aggressive expansion in UP/Uttarakhand and its dominance in the states of Bihar and Jharkhand.”
There is no doubt there is stiff competition in the business daily category. Mint positions its self to premium readers also crosses the 3 lakh readers mark.
HT Group says, “Mint, HT Media’s business daily, consolidated its No. 2 position among the leading business dailies in India, registering a 12% growth in readership. Mint has now crossed a new benchmark with over 3.04 lac readers across the country. The paper enjoys the most premium readership profile, with over 51% in the NCCS A1- and over 87% readers belonging to NCCS A – a reflection of its growing footprint among the premium audiences in India’s leading metros.”
Whilst the IRS survey 2013 received flak from a number of publications, HT was among those who supported the survey.