At the IFABC General Assembly held recently, Hormuzd Masani, Secretary General of Audit Bureau of Circulations, Mumbai was re-elected to the Executive Board as well as the Hon. Treasurer of IFABC (International Federation of Audit Bureaux of Circulations) for the fourth successive time ( since 2008 ) for the two year term ( 2014 to 2016 ) .
Pedro Silva of Brazil was elected as the President of IFABC.
The IFABC Executive Board also has representatives (CEOs) from Australia, Sweden, Poland, Spain, UK, Switzerland, Romania.
Similar ABCs from 35 other countries are members of IFABC.
At the General Assembly the discussions principally revolved around digital measurement and the difficulties faced by all members due to fast changing technology and measurement of video and data accessed/ consumed through smart phones.
A session was also devoted to ABCs 2015 and beyond where an expert provided a bird’s eye view of what ABCs worldwide should consider measuring in the future.