Top Story

e4m_logo.png

Home >> Media – Print >> Article

HLL to unleash promos for oral care products

19-February-2001
Font Size   16
Share
HLL to unleash promos for oral care products

Hindustan Lever is set to unleash a blitzkrieg of promos for its oral care products. Marginal slips in market shares of toothpaste prompted the company to do all this.

The FMCG major is also to look at re-launches and marketing tie-ups for its strategy for top-line growth.

HLL, which commands a 36.3 per cent market share has grown fast, especially from only a 7 per cent share in 1987. The company will be looking at increasing marketing events and reworking of its existing portfolio to stay ahead in the market place.

The total market for toothpaste’s in India is about Rs 1,200 crore. Close-Up is HLL's flagship brand. And to give the brand a further boost, HLL has frequently promoted the brand using endorsements from youth icons. The new Close-Up campaign also seeks to connect with today’s youth. The advertisement thought of ‘Guarantee Hamari, Kismet Tumhari’ revolves around the ability of the brand to get you close.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO