Top Story


Home >> Media – Print >> Article

HLL to launch multi-media campaign to promote Lakme Sunscreen

Font Size   16
HLL to launch multi-media campaign to promote Lakme Sunscreen

Hindustan Lever Limited (HLL) plans to relaunched Lakme Sunscreen Lotion. It plans to roll out a multi-media campaign, which include print, television, outdoor, and online media. With the tagline — Lakme Sunscreen Lotion: Your umbrella for beautiful skin — the campaign highlights the value additions that protect the skin from the sun. HLL has kicked off an aggressive online initiative, which includes banner ads, contests and an educative microsite at the popular site.

The online campaign was the result of teamwork with agency, Ambience D’Arcy team, MTV and The objective was to make the brand come alive across all media that HLL’s consumers relate to. The first step was to sponsor a contest called Westlife Contest’ at MTV. It was followed up click-through banner led microsite.

In a bid to educate the Netizens on skin care regime, HLL has launched the microsite with a catch line — So let’s begin by dispelling a few myths about your skin. The click-through-banner-led microsite then lists eight myths that people have on skin care regime like — soap is bad for the skin and you can shrink a pore.

HLL is evaluating the initial response to its new initiative. Prior to this online advertising venture, HLL has launched a similar online campaign to promote the Pond’s brand last year.


NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve