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HLL to aggressively promote Rexona deodorant variant

26-April-2001
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HLL to aggressively promote Rexona deodorant variant

Hindustan Lever will aggressively promote its new deodorant, International Rexona 24 Hr Intensive. The campaign will include television and press advertisements as well as on-ground activity.

Rexona 24 Hr, which is claimed to offer effective, round-the-clock protection against body odour by fighting germs and controlling excessive perspiration, the plank which the campaign will be based on.

The campaign is designed to reflect Indian values with an international feel. The product is aimed at both sexes and comes in two fragrance variants, Gradual and Activa. It is available in aerosol cans as well as contact sticks in different sizes.

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