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HLL ropes in celebrities to promote Red Label

16-June-2001
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HLL ropes in celebrities to promote Red Label

Hindustan Lever Limited (HLL) is using the celebrities to promote Red Label brand. The company has roped in Simran and southern super star, Venketesh for the promotion. The lucky winners of Red Label Dust gets to share a cup of tea at their homes with Simran, whereas winners of Brooke Bond 3 Roses will get to act with Venketesh in his forthcoming movie.

Consumers from select towns of Karim Nagar, Adilabad, Nizamabad, Nalgonda, Medak and Warangal districts in Andhra Pradesh, need to fill a basic personal form, attached to the bottom flap of the New Brooke Bond Red Label Dust Tea pack and submit at the ‘collection centre’ retail outlets set up across the cities.

Lucky winners from these districts as well as from other towns will be invited for an exclusive party with Ms Simran. This move is in a bid to gain presence in dust strong markets in the state and make inroads in a big way in this segment.

The product is a combination of dust tea with the original taste of Assam Super Tasters. The blend of dust and long leaf, which is the first of its kind, gives an everlasting tastier tea.

Brooke Bond 3 Roses has roped in the superstar Venkatesh for a never before opportunity of acting along with the actor in his forthcoming movie.

A lifetime opportunity to act with the hero himself in his next movie, 50 ‘perfect couples’ will be shortlisted by the superstar himself and through association with Brooke Bond 3 Roses, search is on for ‘perfect couples’ for a blockbuster film.

The contestant has to buy the pack of Brooke Bond 3 Roses, attach a theatre ticket of the blockbuster movie Prematho Raa. Then, in an exclusive gathering, superstar Venkatesh shall shortlist 50 lucky winners-all of them shall be cast opposite him.

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