Top Story


Home >> Media – Print >> Article

HLL’s advertising expenses rise by 30 per cent in third quarter

Font Size   16
HLL’s advertising expenses rise by 30 per cent in third quarter

The visible spurt in the number of product initiatives from Hindustan Lever Limited (HLL), and the spate of product launches and relaunches, has led to a 30 per cent increase in advertising expenditure during the third quarter ended September 30, 2001.

According to MS Banga, HLL Chairman, the company will continue to invest behind product promotions and advertising during the fourth quarter. The company’s expenditure on advertising and promotions stood at about Rs 700 crore, including subsidiaries.

Meanwhile, even as the company’s decided not to make public its list of power brands, it is learnt that Cococare, the coconut oil brand which it acquired from Recon Oil two years ago, does not feature among the 30 power brands.

Company officials said that Cococare will be given a regional thrust as it commands a better presence in the south and the west. The brand’s presence will be restricted to these regions, the officials said. The acquisition of Cococare gave HLL a critical technological benefit. HLL’s other coconut hair oil brand is Nihar.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...