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Hindustan Times, Outlook join forces to develop Mumbai market

19-December-2005
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Hindustan Times, Outlook join forces to develop Mumbai market

Hindustan Times and the Outlook Group have come together and sketched a marketing pact to develop the Mumbai market. They have joined hands to develop and provide value to their readers through special subscriber offers and joint promotions, and enhance reader satisfaction and loyalty in the process.

Elaborating on the tie-up, Mahesh Peri, Printer and Publisher of Outlook Group, said, “We have decided to develop the Mumbai market jointly and drive-in customer subscriptions. In this marketing pact, we are offering combination rates of our magazines and HT. The reader can thus, avail of a discount and actually buy the two publications at less than half the price.”

The coming together of HT and Outlook Group will initially be for a two-month period.

“The idea for getting into such a tie-up was because we and Outlook target similar reader profiles. There are various platforms that we are looking at with this association and are not concentrating on joint subscriptions alone. We will venture in all the areas where there is synergy and possibility of co-promotion of the two brands,” said Sandip Ghose, VP and Business Head (West and South Zone), Hindustan Times.

Mumbai is will be the starting point for the two publications, and if things go well the association will be extended to other markets as well. Outlook and HT would like to develop this relationship further to provide reader benefits to other readership segments and markets.

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