Top Story


Home >> Media – Print >> Article

Hindustan Times Next to hit stands this week

Font Size   16
Hindustan Times Next to hit stands this week

English daily Hindustan Times is launching a new edition for the youth called ‘Hindustan Times Next’ which will hit the stands this week, Anand Bhardwaj, Vice President—Marketing, told

Priced at Rs 1.50, the newspaper is targeting a circulation of over 40,000 initially. The content will have a strong focus on technology, wildlife, nature, astronomy, education, health, fashion and entertainment. A separate editorial team headed by Vipul Moudgil will look after the content of the newspaper. “It will be an all-colour edition with plenty of graphics and pictures,” Bhardwaj said.

India has the largest youth population in the world but no English newspaper was singularly addressing the interests of this segment. Bhardwaj said extensive research was carried out some three months ago to assess the real interests of the youth in the country and Hindustan Times Next will cater to the felt needs of the segment.

The newspaper will also have a Net edition containing special features like ‘post your short stories, articles, drawings’, etc. in addition to the regular news. “Features like these will further enhance the readership of the newspaper,” Bhardwaj said.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video