English daily Hindustan Times is launching a new edition for the youth called ‘Hindustan Times Next’ which will hit the stands this week, Anand Bhardwaj, Vice President—Marketing, told exchange4media.com.
Priced at Rs 1.50, the newspaper is targeting a circulation of over 40,000 initially. The content will have a strong focus on technology, wildlife, nature, astronomy, education, health, fashion and entertainment. A separate editorial team headed by Vipul Moudgil will look after the content of the newspaper. “It will be an all-colour edition with plenty of graphics and pictures,” Bhardwaj said.
India has the largest youth population in the world but no English newspaper was singularly addressing the interests of this segment. Bhardwaj said extensive research was carried out some three months ago to assess the real interests of the youth in the country and Hindustan Times Next will cater to the felt needs of the segment.
The newspaper will also have a Net edition containing special features like ‘post your short stories, articles, drawings’, etc. in addition to the regular news. “Features like these will further enhance the readership of the newspaper,” Bhardwaj said.