Snapshot of FY 2013 in comparison with FY 2012 –
Hindustan Media Ventures (HMVL) has reported 5 per cent increase in advertising revenues to Rs 4,601 million for the financial year ended March 31, 2013 from Rs 4,392 million last year primarily due to growth in advertising volumes. Total revenue up was 8 per cent at Rs 6,647 million from Rs 6,158 million last year.
However, the group has seen 3 per cent decline in advertising revenues for the fourth quarter ended March 31, 2013 to Rs 1,105 million from Rs 1,136 million in Q3 due to decline in advertising yields.
HMVL registered 15 per cent increase in circulation revenues in FY13 at Rs 1,553 million from Rs 1,348 million last year primarily due to higher circulation and realisation per copy.
EBITDA us up 23 per cent at Rs 1,410 million from Rs 1,144 million in FY12 primarily due to growth in advertising and circulation revenues. Profit after tax margin increased by 29 per cent to Rs 845 million from Rs 653 million.
On the other hand, growth was partially offset by 10 per cent increase in employee cost to Rs 804 million from Rs 734 million; 3 per cent increase in consumption of raw materials to Rs 2,648 million from Rs 2,567 million due to higher circulation; and 4 per cent increase in other expenditure to Rs 1,787 million from Rs 1,712 million due to increase in advertising and sales promotions.
Commenting on the performance for Q4 and FY2013, Shobhana Bhartia, Chairperson, HMVL said, “Hindustan’s expansion initiatives, combined with a focus on cost optimisation, continue to yield encouraging results. This is reflected in the healthy financial and operational performance for the year despite challenges in the macro-environment.”
She further said, “Overall, we are well entrenched in the regional segment in northern India. With a strong brand, growing readership and a healthy balance sheet, we are confident that we will continue to deliver even greater value to our shareholders as the economic environment picks up.”
Our typical marketing budget is usually 10 per cent of the topline spend