Hindustan Lever, India's top company by market value, reported net profit increase by 62.7 per cent in April-June from a year earlier, far surpassing expectations. Net profit rose to Rs 467 crores from Rs 287 crores in the same period a year earlier. Net sales increased by 1.79 per cent - to Rs 2,930 crores from Rs 2880 crores.
Analysts had forecast profit would rise 19.9 per cent to Rs 340 crores, on sales seen edging up 1.99 per cent to Rs 2,937 crores, according to the medians in a Reuters poll of 12 brokerages.
Lever is 51 per cent owned by Anglo-Dutch multinational Unilever, and contributed around 10 per cent to Unilever's profits in 2000.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
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