Top Story


Home >> Media – Print >> Article

Hindustan’s Aligarh edition launched

Font Size   16
Hindustan’s Aligarh edition launched

Hindustan Media Ventures Ltd (HMVL) has launched its ninth edition in Uttar Pradesh from Aligarh on December 10, 2011. Hindustan has launched in Aligarh with a circulation of 75,000. The Aligarh launch comes a year after the launch of the paper’s Gorakhpur edition.

With the addition of Aligarh, Hindustan Times will now print from 17 centers across the states of UP, Uttarakhand, Bihar, Jharkhand and Delhi.

Commenting on the launch, Amit Chopra, CEO, HMVL, said, “Aligarh is a unique region, culturally rich and prosperous. Its traditional segments like manufacturing and agriculture trade have made the region prosperous. And, education adds to its cultural heritage. It is the perfect setting for a progressive newspaper like Hindustan to enter. The team at Aligarh is setting the stage to making this a success right from the start.”

Referring to the rich cultural history of Aligarh, Shashi Shekhar, Editor-in-Chief, Hindustan, said, “This is the city of Sir Syed and Maulana. We are honoured to have Aligarh as a key part of our network. For long, readers have had limited choice. Hindustan will offer a refreshing change for Aligarh and its surrounding region.”

Rajan Bhalla, Head - Marketing, Strategic Businesses, HT Media Ltd, reiterated that the core proposition of Hindustan was ‘Tarakki ko chahiye naya nazariya’. He added, “We have approached Aligarh with the respect that the ‘Mecca of Education’ commands. Recognising this, we sought participation from college and school students in a unique initiative, where we asked them to express themselves on the topic of ‘Aisa ho mera naya Aligarh’. Needless to say the response was overwhelming.”



Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.

At the Ad Club Knowledge series event in association with Hindustan Times presented an interactive session with Chandramouli Venkatesan, CEO (special projects) - ‎Pidilite Industries Limited, on his b...