Hindustan Media Ventures Ltd (HMVL) has launched its ninth edition in Uttar Pradesh from Aligarh on December 10, 2011. Hindustan has launched in Aligarh with a circulation of 75,000. The Aligarh launch comes a year after the launch of the paper’s Gorakhpur edition.
With the addition of Aligarh, Hindustan Times will now print from 17 centers across the states of UP, Uttarakhand, Bihar, Jharkhand and Delhi.
Commenting on the launch, Amit Chopra, CEO, HMVL, said, “Aligarh is a unique region, culturally rich and prosperous. Its traditional segments like manufacturing and agriculture trade have made the region prosperous. And, education adds to its cultural heritage. It is the perfect setting for a progressive newspaper like Hindustan to enter. The team at Aligarh is setting the stage to making this a success right from the start.”
Referring to the rich cultural history of Aligarh, Shashi Shekhar, Editor-in-Chief, Hindustan, said, “This is the city of Sir Syed and Maulana. We are honoured to have Aligarh as a key part of our network. For long, readers have had limited choice. Hindustan will offer a refreshing change for Aligarh and its surrounding region.”
Rajan Bhalla, Head - Marketing, Strategic Businesses, HT Media Ltd, reiterated that the core proposition of Hindustan was ‘Tarakki ko chahiye naya nazariya’. He added, “We have approached Aligarh with the respect that the ‘Mecca of Education’ commands. Recognising this, we sought participation from college and school students in a unique initiative, where we asked them to express themselves on the topic of ‘Aisa ho mera naya Aligarh’. Needless to say the response was overwhelming.”