‘Hindi heartland’ of India will soon get to read Hindi weekly compact newspaper, Samay Saransh. DK Associates, a group who deals in real estate, hotels and finance sectors, is set to launch its first media venture with this Hindi weekly, which will be launched in the first week of November. The 36 page issue will have all coloured pages at a price point of Rs 4. Meanwhile, for the first six editions an invitation price of Rs 3 is fixed. The editor of the newspaper will be Vinod Srivastava.
Initial print-run of the newspaper is likely to be around 50, 000 copies. Speaking on the content policy of the newspaper Srivastava said, “We are building up an editorial team to generate good product for our readers. We have tied up with news agency PTI for their exclusive content. Samay Saransh will focus more on feature stories.”
Printing set up for the newspaper has been installed in Delhi. Apart from Delhi, Samay Saransh will be circulated in the all seven Hindi speaking states. Few southern states will also have access to the compact weekly. The group has created distribution centers for newspaper at a pan-India level. Initially, the newspaper will focus on creating a subscription based revenue model. Revenue is also set to flow in through corporate and government advertisements.
In the Hindi weekly compact newspaper genre, Samay Saransh will have to compete with few a newspapers including Chauthi Dunia. Samay Saransh will be converted into daily newspaper within the six months of its launch. Soon after the launch, two more pages devoted to exclusive stories will be added to the newspaper.