Top Story

e4m_logo.png

Home >> Media – Print >> Article

Hindi weekly compact ‘Samay Saransh’ to hit newsstands with its first edition

18-October-2010
Font Size   16
Hindi weekly compact ‘Samay Saransh’ to hit newsstands with its first edition

‘Hindi heartland’ of India will soon get to read Hindi weekly compact newspaper, Samay Saransh. DK Associates, a group who deals in real estate, hotels and finance sectors, is set to launch its first media venture with this Hindi weekly, which will be launched in the first week of November. The 36 page issue will have all coloured pages at a price point of Rs 4. Meanwhile, for the first six editions an invitation price of Rs 3 is fixed. The editor of the newspaper will be Vinod Srivastava.
Initial print-run of the newspaper is likely to be around 50, 000 copies. Speaking on the content policy of the newspaper Srivastava said, “We are building up an editorial team to generate good product for our readers. We have tied up with news agency PTI for their exclusive content. Samay Saransh will focus more on feature stories.”

Printing set up for the newspaper has been installed in Delhi. Apart from Delhi, Samay Saransh will be circulated in the all seven Hindi speaking states. Few southern states will also have access to the compact weekly. The group has created distribution centers for newspaper at a pan-India level. Initially, the newspaper will focus on creating a subscription based revenue model. Revenue is also set to flow in through corporate and government advertisements.

In the Hindi weekly compact newspaper genre, Samay Saransh will have to compete with few a newspapers including Chauthi Dunia. Samay Saransh will be converted into daily newspaper within the six months of its launch. Soon after the launch, two more pages devoted to exclusive stories will be added to the newspaper.

 

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign