‘Chauthi Duniya’, a Hindi weekly broadsheet paper that ran successfully for six years till 1992, is being revived from January-end 2009. The Sunday broadsheet is being relaunched by Antriksh Publication, a subsidiary of infrastructure company Gannon Dunkerley, led by industrialist Kamal Morarka. Antriksh Publication also runs a daily, ‘Afternoon’, from Mumbai.
Sources close to Kamal Morarka, Chairman, Antriksh Publication, told exchange4media that an investment of Rs 35 crore was being made to relaunch Chauthi Duniya. This 20-page people’s paper, targeted at opinion makers and decision makers of the Hindi belt, would have a wide network of people’s reporters, besides its own editorial team. The paper will have an initial print order of one lakh copies.
Meanwhile, the group is also planning to shortly relaunch ‘Afternoon’ in a big way in Mumbai, followed by a Delhi edition of the paper next year.