Sudhir Saxena, the former Editor of India News Magazine, is set to launch a monthly Hindi magazine, titled ‘Dunia In Dino’, by the end of the July 2010. The magazine will focus on political and social issues, besides covering the Hindi literature world. Saxena said that an English version of the magazine would also be launched soon.
Speaking on the content of the magazine, Saxena said, “The magazine would cater to readers who want to read some serious stuff in Hindi language. We are targeting also those Hindi readers also live abroad and are keen to know about the latest happenings.”
“The English version of the magazine, which we will be launching soon, will be targeted at those readers in English language, who want to know about the Hindi literature world. This magazine will be distributed free of cost along with our Hindi magazine,” Saxena added.
He further said that details like cost of the magazine, ad-edit ratio and distribution plans would be revealed closer to the launch date.
Our typical marketing budget is usually 10 per cent of the topline spend