Navabharat, the Hindi daily from Madhya Pradesh Paper Ltd, has further expanded its presence in Western India with the launch of its Pune edition on July 2, 2009. Priced at Rs 3, the Pune edition is the 11th edition of Navabharat in the country and the 3rd in Maharashtra, where it already present in Mumbai and Nagpur.
Madhya Pradesh Paper Ltd officials claim that both Navabharat and Central Chronicle, the group’s English daily, cover a vast population of Central India and entire Western India. The group further claims that nearly six million readers in five states – Maharashtra, Chhattisgarh, Madhya Pradesh, Goa and Karnataka – woke up to Navabharat and Central Chronicle everyday.
Speaking on the launch, Nimish Maheshwari, Managing Director, Navabharat, said, “The Pune edition has been launched with a print run of 40,000 copies. There would be total 12+4 pages in the newspaper, with 4 pages as a supplement titled ‘Pune Plus’.”
On why launch an edition in Pune, Maheshwari explained, “We have already covered the Madhya Pradesh and Chhattisgarh regions and have received good response from there. Now our focus is to cover Maharashtra.”
Regarding the expansion plans, he added, “We are getting a huge response in the Maharashtra region. And keeping that response in mind, we will be launching our Nashik edition on August 5, 2009.”
Madhya Pradesh Paper Ltd was established in 1937. Navabharat was launched in way back in 1942 with the first edition from Nagpur. Central Chronicle was launched in 1947 with the first edition from Bhopal.