Media consultancy, Metro Daily News India, has launched its Hindi newspaper Metro 7 Days from Mumbai on May 22, 2011. The Hindi tabloid priced at Rs 2 carries a total 24 pages. The group claims to have initial print run of 100,000 copies.
The tabloid aims to cater to the changing reading habits of upwardly mobile readers. An official note from the group claimed that the Metro 7 Days was the first Hindi daily in Mumbai to have registered 50,000 pre-paid subscribers prior to its launch.
The Mumbai edition of the tabloid will be followed by editions across New Delhi, Jaipur, Goa, Kanpur, Lucknow, Ahmedabad, Indore, Raipur, Nagpur, Ranchi, Bhopal and Kolkata in the coming months. The company will also be coming up with its first Marathi Daily from Mumbai in August 2011.