Hindi daily Hari Bhoomi has launched their Bhopal edition. This is the newspaper’s second edition in Madhya Pradesh after Jabalpur, which was launched in early 2008.
The edition was being planned for a few years as the Hindi market is booming in MP and organisation believes there is lot of space.
Speaking with exchange4media, SS Kataria, Vice President, Marketing, Hari Bhoomi, said, “Given the size of Madhya Pradesh, we see lot of potential in the market and we wanted to strengthen our foothold in central India and as a group policy we never make any noise but with quality product we achieve the target as we had proved earlier in Chhattisgarh.”
The initial print run of the newspaper is 50,000 and Hari Bhoomi’s Jabalpur edition has a claimed circulation of more than 80,000 daily.
Talking about the content, Chief Editor, Dr Kulbir Chhikara, Hari Bhoomi said, “Bhopal still requires a newspaper that has actual sensitivity and attached to grass root journalism. We are here to provide that and there is scope in this city. People here need a newspaper that has emotional connect.”
Hari Bhoomi is currently published from Rohtak, New Delhi, Jabalpur, Raipur and Bilaspur. The group is also planning to launch two more editions from Gwalior and Raigadh. An e-paper edition is also on the anvil.
The group is targeting readers of SEC A between the age group of 18- 60.