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Hindi daily ‘Hamara Mahanagar’ intensifies operations, Urdu paper on cards

Hindi daily ‘Hamara Mahanagar’ intensifies operations, Urdu paper on cards

Author | exchange4media Mumbai Bureau | Monday, May 15,2006 7:45 AM

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Hindi daily ‘Hamara Mahanagar’ intensifies operations, Urdu paper on cards

Hindi daily ‘Hamara Mahanagar’, which was taken over by newly-formed media company Mahanagar Media Network and was officially relaunched in August 2005, is all geared to create more noise in the market.

The paper has recently added Diana Gabriel as Business Head to streamline operations of ‘Hamara Mahanagar’ and the proposed Urdu daily, ‘Urdu Mahanagar’.

Gabriel joins on May 15, 2006 and has already planned a course of action to ensure that the growth plans of the organisation are in place. The group at present has no other publications in its stable. “At the moment, no, but we are very shortly launching our Urdu edition named ‘Urdu Mahanagar’. We have already acquired the title from the Registrar of Newspapers, New Delhi,” informed Gabriel.

‘Hamara Mahanagar’ is circulated in Greater Mumbai and its suburbs both Western and Central. The newspaper is also circulated in Nashik, Dhulia, Malegaon. Gabriel informed that the paper is on the brink of launching a marketing campaign in the coming days. She said, “Nothing special was done at the time of relaunching apart from putting hoardings across the city. Not many people are even aware of the change of ownership from Wagle. However, we are looking at changing that now and all adequate measures in the process would be taken.”

“We try to cater to the Hindi-speaking population living in the city with various types of news as well as features on different topics with special emphasis on glamour and offbeat stories. The group aims to make the product the most read daily among the Hindi-speaking population and further strengthen its presence with other publications coming in the group,” added Gabriel.

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