Hindi afternoon compact daily ‘Hello Hindustan’ is all set to launch its first edition from Indore (Madhya Pradesh) in the last week of October this year. With 16 pages, the daily is priced at Rs 1 for the entire week. The afternooner will cover 20 districts surrounding the Indore city. Praveen Sharma has been appointed Editor of the newspaper.
Speaking to exchange4media on the content strategy, Sharma said, “The tabloid is priced lowest so as all the readers can afford to buy it. We will cover all the relevant national, international and local news. We are coming up with a tagline ‘Dopahar Ke Badlenge Tewar’ which will also define our product.”
He further added, “We are in the market for the last five years and after the success of our Hindi magazine ‘Hello Hindustan’ we decided to serve the readers with the daily newspaper too.”
When asked about the existing competition in the market for the tabloid, he replied, “We have no competition in this domain presently. We are at the lowest rank of the newspapers in the state and would like to build up our brand here onwards. Right now we are clearly focusing on our content.”
The initial print run of the newspaper has not yet been revealed. The recruitment of the staff is already completed. Group’s ‘Hello Hindustan’ magazine was launched five year back in Madhya Pradesh in 2005. With this new venture the group is seeking to target all local and national advertisers. To take the advantage of the festive season commercials, newspaper is slated to be launched before Diwali.