Top Story

e4m_logo.png

Home >> Media – Print >> Article

Hindi afternoon tabloid DLA launched in Meerut

23-February-2008
Font Size   16
Share
Hindi afternoon tabloid DLA launched in Meerut

Hindi afternoon tabloid DLA has been launched in Meerut. This is the third edition for the daily within 11 months of its first launch in Agra in March 2007. The company claims to have a launch print order of over 45,000 copies for the Meerut edition, which is priced at Re 1.50.

DLA’s Ghaziabad edition was launched on January 27, 2008. The company also has an English morning tabloid from Agra, called DLA am, which was launched in August 2007 and has a print order of over 20,000 copies.

DLA Meerut edition is a 20-paged all colour compact daily and is the first daily from the region in the afternoon segment. Though DLA is a Hindi daily, it extensively uses English in its content, with lots of illustrations and a stylish outlook. Its content is also intensely interactive with the local reading populace. Most opinion leaders of the area are among its regular contributors.

“DLA is not so much bought by the commuters or shopkeepers as by the readers in the average households of Meerut. There wasn’t any afternoon daily in the region, and hence no distribution network. We had to recruit fresh tradesmen by drawing people from the cable distribution network, who have uninterrupted entry into any household,” explained Ajay Agarwal, Managing Partner of DLA.

DLA has installed over 150 OOH display boards in Ghaziabad, Hapur, Modi Nagar, Meerut and beyond, where the daily has established its circulation footprint.

“With this third edition, DLA can now emphatically call itself a force in the prosperous corridors of Western Uttar Pradesh. The daily has been doing extensively well against a formidable competition from the morning segment and has already created a huge impact on these markets,” claimed Hemant Anand, Director-Marketing, DLA Media.

The daily has a printing tie-up with HT Media Ltd, which prints its Ghaziabad and Meerut editions. Similarly, DLA also prints Hindustan in Agra.

DLA has also commissioned a readership survey by AC Nielson-ORG-MARG, Mumbai.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...