Two American magazines, ‘Highlights’ and ‘High Five’, have been launched in India as part of a tie-up between Highlights of USA and Delhi Press. The two magazines are christened as ‘Highlights Champs’ and ‘Highlights Genies’ in India.
The two magazines were unveiled recently by US Ambassador to India Nancy Powell. Speaking at the launch, Powell said, “‘Highlights’ magazine has been delivering ‘fun with a purpose’ for three generations of American children since 1946. From its beginning, the magazine has celebrated children’s experiences in many different cultures and religions around the world. I’m delighted that ‘Highlights’ will be reaching children in homes across India through these new publications. The cultural impact of this will be another step in bringing our two peoples even closer together.”
‘Highlights Champs’ is designed for children in the age group of 6-12 years, and includes a mix of fiction, poetry, science, craft and readers’ contributions. It also features content from ‘Highlights’ magazine such as Hidden Pictures, the Timbertoes and Goofus and Gallant. ‘Highlights Genies’ targets children in the age group of 2-6 years and uses stories, poems and activities to engage children in early learning and help them to develop a strong sense of curiosity, creativity, confidence and caring.
“Parents in India place high value on education and care deeply about helping their children develop strong learning skills at an early age. With a blend of Highlights’ exceptional content for children and Delhi Press’ unique understanding of the market, ‘Highlights Champs’ and ‘Highlights Genies’ will be ideally positioned to fulfill the needs of both parents and children,” said Paresh Nath, Editor-in-Chief and Publisher of Delhi Press.
Sharing his opinion, Kent Johnson, CEO, Highlights said, “When my great-grandparents started ‘Highlights’ in 1946, one of the things they hoped to do in the pages of the magazine was celebrate children’s experiences in many different cultures around the world. I think they would be so pleased – and maybe astonished too – to see how far their ‘Fun with a Purpose’ magazine has travelled.”