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High share of print advertising for independent retailers during Jan-Oct ’08: AdEx Analysis

High share of print advertising for independent retailers during Jan-Oct ’08: AdEx Analysis

Author | exchange4media News Service | Monday, Nov 24,2008 7:16 AM

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High share of print advertising for independent retailers during Jan-Oct ’08: AdEx Analysis

High share of Print advertising for independent retailers in the retail sector was seen during January-October 2008. Pantaloons Retail India led the retail sector in print advertising during this period. Sales promotional campaigns constituted 48 pr cent share of total retail sector ads in print during January-October 2008.

Tags: e4m

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