Hewlett Packard top IT advertiser in print during Jan-Nov 2008 – AdEx Analysis
Laptops/ notebooks garnered 27 per cent share of the overall IT sector advertising in print during January-November 2008. Hewlett Packard India Ltd was the top IT advertiser in print during this period. Sales promotional ads accounted for 42 per cent of total IT sector ads in print during January-November 2008.
Our typical marketing budget is usually 10 per cent of the topline spend