Hearst Magazines International and India Today Group have jointly launched ‘Harper’s Bazaar Bride’ in India, expanding the magazine brand’s presence in the country and marking its foray into the luxury wedding market.
Launching with the March 2014 issue, which will hit the newsstands in the first week of March, ‘Harper’s Bazaar Bride’ will publish 10 issues per year, targeting not only the bride and groom, but the entire bridal brigade and all high-life enthusiasts.
“We are very excited to extend Harper’s Bazaar into this important category in India, and look forward to working with our longstanding partner India Today on this successful launch,” said Gautam Ranji, Senior Vice President, Licensing and Business Development, Hearst Magazines International.
Ashish Bagga, Group CEO, The India Today Group added here, “With the Indian wedding market poised to be the largest in the next couple of years, we are very excited about our foray into the luxury wedding space with the launch of ‘Harper’s Bazaar Bride’. This our fourth magazine launch with Hearst, who have been our partners in India for the last 17 years.”
‘Harper’s Bazaar Bride’ will be an eclectic mix of modernity and tradition, the complete package for the contemporary couple looking to turn their wedding day dream to reality. The brand also addresses a groom’s needs, with special features on men’s wear, lifestyle updates and tips on grooming. Apart from weddings and bridal wear, the magazine will feature latest trends in destination events, honeymoon hotspots, spectacular soirees, and more.
Fashion magazine ‘Harper’s Bazaar’ was launched in India in February 2009, when India Today Group partnered with Hearst Magazines. This was the 29th international edition of ‘Harper’s Bazaar’.
US-based Hearst Magazines International is a unit of Hearst Corporation and encompasses 290 magazines and 147 websites in 34 languages and 81 countries. Major titles include ‘Cosmopolitan’, ‘Elle, ‘Esquire’, ‘Good Housekeeping’, ‘Harper’s Bazaar’, ‘Popular Mechanics’, and ‘Seventeen’, among others.
The India Today Group began with a single magazine in 1975 and today boasts of 36 magazines, four TV news channels, one newspaper, 17 radio stations pan-India, 10 websites, three mobile portals, a music label and the biggest commercial printing press in South Asia, Thomson Press. The conglomerate is also into education, retail, yellow pages and book publishing.