UK-based specialist-publishing company Haymarket was readying to launch its gadget magazine, ‘Stuff’, in India next year through its existing joint venture, Haymarket SAC Publishing India Pvt Ltd, Jim James, Publisher, Haymarket Worldwide, told exchange4media. The company had formed a 50:50 JV in India with Sorabjee Automotive Communications (SAC) in 2004.
The magazine will have a separate dedicated editorial team in place.
“We are also looking at two other potential launches towards the end of next year or in 2008. They would be published under the existing JV under license from the UK business,” James further said while refusing to reveal the names of the titles.
Explaining why Haymarket got interested to bring ‘Stuff’ magazine to India, James said, “All the gadgets we write about, all the products we look at, are also sold here and there is a demand for them here as anywhere else in the world.”
When asked whether all its future titles would be published through the existing JV, James said, “Anything we do in India, we will offer to the existing JV first. If the JV decides that it does not want to publish a particular title then we will look at other avenues.”
Under the existing JV, Haymakret publishes four magazines in India – ‘Autocar’, ‘What Car?’, ‘Autocar Professional’ and ‘Hi Fi’.
Haymarket had acquired ‘Stuff’ magazine in 1999. It sells almost a million copies every month. Haymarket is the largest private magazine publisher in the UK, with total 150 titles published in 23 languages across nearly 100 nations.