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Haymarket plans to launch two more B2B titles in India by 2008

Haymarket plans to launch two more B2B titles in India by 2008

Author | Jagadeesh Krishnamurthy | Friday, Oct 12,2007 8:13 AM

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Haymarket plans to launch two more B2B titles in India by 2008

UK-based Haymarket Group has decided to further strengthen its position in India with the launch of two more titles. ‘PrintWeek’ and ‘Family Physician’ are the two B2B titles that are slated to be launched by mid-2008, if all the licenses are in place by then. The Group has received half the licenses and is still awaiting the nod from the Government for others.

Speaking on the status of the launch of the two titles, Rupert Haseltine, Deputy Chairman, Haymarket Group, said, “We have half the licenses required. Besides, we also have a consumer license, which we have yet to enact.”

“We already have a market for ‘PrintWeek’ as there are close to 6,000 registered Indian users on pressXchange.com, and we are catering to that demand. For ‘Family Physician’, it just seems logical as large numbers of Indian doctors are undertaking training in the US or the UK, and we believe that we can give them their continued training,” Haseltine elaborated.

Commenting on the time frame of launch of the magazines, Haseltine added, “We hope that we will launch sometime mid-2008 after we get all licenses.” He also noted that the B2B publications would be wholly-owned by the Haymarket Group, while the consumer publications would be handled by Sorabjee Automotive Communications (SAC), with whom the Haymarket Group has a JV – Haymarket SAC Publishing India Pvt. Ltd – since 2004. The JValready publishes four titles – ‘Autocar’, ‘What Car?’, ‘Autocar Professional’ and ‘Hi Fi’.

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