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Harvard Business School Publishing, India Today Group to launch South Asian edition of HBR

Harvard Business School Publishing, India Today Group to launch South Asian edition of HBR

Author | exchange4media News Service | Tuesday, Sep 26,2006 6:54 AM

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Harvard Business School Publishing, India Today Group to launch South Asian edition of HBR

Harvard Business School Publishing Corporation and the India Today Group have joined hands to publish the South Asian edition of Harvard Business Review. HBR South Asia will run the same editorial content as the flagship US edition, but will include regional advertising. This will mark the 12th edition of the magazine. Collectively, HBR’s English-language and translated editions reach nearly half a million readers worldwide.

The South Asia edition of HBR has been priced at Rs 750 as against Rs 1,075 for the currently imported edition. There will, however, be special discounts for students as well as the usual discounts on annual subscriptions.

Thomas A Stewart, Editor and Managing Director of HBR, said, “India is the world’s second fastest growing economy and boasts of one of the world’s most dynamic and innovative business communities. We’re delighted by this partnership and the chance to bring HBR’s blend of practical wisdom and scholarly acumen to a growing and increasingly influential South Asian audience. It is important for HBR to be on the ground in India as her contributions to world business and management thinking increase.”

Aroon Purie, Editor-in-Chief of the India Today Group, said, “India has an enormous appetite for the kind of authoritative business content that HBR uniquely delivers. To keep pace with the competitive demands of an increasingly complex global economy, South Asian business leaders are looking for cutting-edge insights and tools to take their companies and their careers to new levels of performance. HBR South Asia is the ideal companion to help them adapt, grow, and thrive.”

The premier issue of HBR South Asia will be launched at a special event in Mumbai on October 16, 2006, featuring a panel discussion with HBR Editor Stewart and CEOs of India’s leading companies.

Speaking on this new partnership, Ashish Bagga, CEO, India Today Group, said, “As the country’s largest magazine publisher, identifying niche segments and launching leading international media brands is an integral part of the growth strategy of the India Today Group.”

Harvard Business Review is the leading monthly magazine of management thought and practice. The magazine has a worldwide circulation of 242,000. Based in Boston, Massachusetts, HBR is a business unit of Harvard Business School Publishing, a wholly owned, not-for-profit subsidiary of Harvard University.

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