Hearst Corporation, along with the India Today Group, is launching Harper’s Bazaar India with an initial print run of 50,000 copies. The magazine is hitting newsstands from February 27, 2009. The 220-page magazine is priced at Rs 100 and is being launched pan-India.
The magazine has a lean 20-member team headed by Editor Sujata Assomull, who is reporting to Mala Sekhri, CEO, Lifestyle Division, India Today Group.
Commenting on the content of the magazine, Sekhri said, “Harper’s Bazaar targets women with personal style and who believe that fashion is a fabulous opportunity for self-expression. The magazine is for women who use their personalities creatively to make a statement about themselves, and have immense love for clothes. Targeting the 30-plus woman, she is generally in metros, loves shopping, buying clothes and looking good. Our tagline is ‘where fashion gets personal’.”
She further said, “50,000 copies will be printed initially and the sales will be pushed through newsstands and subscriptions. There is a huge sampling exercise in the pipeline that is being planned.”
Luxury labels such as Chanel, Dior, Tods, Giorgio Armani, Estee Lauder, and Gucci, among others, have been advertised in the magazine.
The 220-page launch issue features Kareena Kapoor on a unique metallic cover embellished with Swarovski crystals. The magazine cover has been crystallised in India to create the ultimate inspirational experience that marries fashion and luxury. This association is carried forward from similar associations between Harper’s Bazaar and Crystallised - Swarovski Elements for the UK and the US editions.
18,000 covers of the inaugural issue have been crystallised as limited edition issues for select distribution.
Commenting on the first cover to be crystallised in India, Sanjay Sharma, Country Manager, Crystallised - Swarovski Elements, said, “Our partnership with Harper’s Bazaar displays yet another inspirational creative partnership, which is avant-garde, fashion forward and luxurious, a spirit perfectly encapsulated by both the brands. The crystallised cover celebrates the launch of Harper’s Bazaar in India and gives the inaugural issue a truly spectacular and special visual presence.”
The India Today Group has already built a formidable portfolio of foreign journals, such as Harvard Business Review, Golf Digest, Scientific American, Prevention, Good Housekeeping, Auto Bild, and Cosmopolitan, among many others.