Tina Ambani the managing trustee of The Dhirubhai Ambani Memorial Trust on Saturday launched `Harmony' a magazine to promote the cause of senior
citizens in India. The magazine Harmony is being distributed by India Today
Group and also being printed at Thompson Press.
She shared at the launch of the magazine in Mumbai that "The magazine
Harmony is part of a larger initiative and apart from the magazine the
initiative includes interactive centres and a dedicated website for senior
On being asked the raison d tre of Harmony she shares that " The objective of Harmony is to help the elderly sustain their sense of pride and
self-esteem. We hope to instill a greater confidence through a variety of
interactive activities into 75.9 million elderly people in the country, of
which 9.52 per cent live a lonely life," she said. Harmony will create
awareness about the needs of the elderly, Ambani said
On being quizzed about the editorial direction of the magazine `Harmony - Celebrate Age', Tina Ambani shares that it will have an editorial content
that ranges from practical to spiritual covering all aspects of a senior
citizens lives from health to finance, yoga and spirituality to recreation.
Tina Ambani also further shared that the tone of Harmony is positive,
motivational and upbeat and the magazine would have columns by experts from
Ambani also announced the setting up of Harmony Interactive Centre, a
platform for senior citizens to interact with "their peers in a space of
their own and experience life anew", she said, adding that the first of
these centres would be opened in South Mumbai. The Harmony Interactive
Centre will have a library, computer facilities, interactive games, yoga,
meditation and health camps.
Harmony is being distributed by The India Today Group and all aspects like stand sales , subscription fulfillment are part of Harmony's arrangement with
India Today Group. The India Today Group has similar arrangements with some
other prestigious titles like the Fortune.