Top Story

e4m_logo.png

Home >> Media – Print >> Article

Harmony- a magazine for senior citizens launched by Tina Ambani, India Today Group to distribute the magazine

14-June-2004
Font Size   16
Share
Harmony- a magazine for senior citizens launched by Tina Ambani, India Today Group to distribute the magazine

Tina Ambani the managing trustee of The Dhirubhai Ambani Memorial Trust on Saturday launched `Harmony' a magazine to promote the cause of senior citizens in India. The magazine Harmony is being distributed by India Today Group and also being printed at Thompson Press.

She shared at the launch of the magazine in Mumbai that "The magazine Harmony is part of a larger initiative and apart from the magazine the initiative includes interactive centres and a dedicated website for senior citizens."

On being asked the raison d tre of Harmony she shares that " The objective of Harmony is to help the elderly sustain their sense of pride and self-esteem. We hope to instill a greater confidence through a variety of interactive activities into 75.9 million elderly people in the country, of which 9.52 per cent live a lonely life," she said. Harmony will create awareness about the needs of the elderly, Ambani said

On being quizzed about the editorial direction of the magazine `Harmony - Celebrate Age', Tina Ambani shares that it will have an editorial content that ranges from practical to spiritual covering all aspects of a senior citizens lives from health to finance, yoga and spirituality to recreation. Tina Ambani also further shared that the tone of Harmony is positive, motivational and upbeat and the magazine would have columns by experts from different fields.

Ambani also announced the setting up of Harmony Interactive Centre, a platform for senior citizens to interact with "their peers in a space of their own and experience life anew", she said, adding that the first of these centres would be opened in South Mumbai. The Harmony Interactive Centre will have a library, computer facilities, interactive games, yoga, meditation and health camps.

Harmony is being distributed by The India Today Group and all aspects like stand sales , subscription fulfillment are part of Harmony's arrangement with India Today Group. The India Today Group has similar arrangements with some other prestigious titles like the Fortune.

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.