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Harmony- a magazine for senior citizens launched by Tina Ambani, India Today Group to distribute the magazine

14-June-2004
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Harmony- a magazine for senior citizens launched by Tina Ambani, India Today Group to distribute the magazine

Tina Ambani the managing trustee of The Dhirubhai Ambani Memorial Trust on Saturday launched `Harmony' a magazine to promote the cause of senior citizens in India. The magazine Harmony is being distributed by India Today Group and also being printed at Thompson Press.

She shared at the launch of the magazine in Mumbai that "The magazine Harmony is part of a larger initiative and apart from the magazine the initiative includes interactive centres and a dedicated website for senior citizens."

On being asked the raison d tre of Harmony she shares that " The objective of Harmony is to help the elderly sustain their sense of pride and self-esteem. We hope to instill a greater confidence through a variety of interactive activities into 75.9 million elderly people in the country, of which 9.52 per cent live a lonely life," she said. Harmony will create awareness about the needs of the elderly, Ambani said

On being quizzed about the editorial direction of the magazine `Harmony - Celebrate Age', Tina Ambani shares that it will have an editorial content that ranges from practical to spiritual covering all aspects of a senior citizens lives from health to finance, yoga and spirituality to recreation. Tina Ambani also further shared that the tone of Harmony is positive, motivational and upbeat and the magazine would have columns by experts from different fields.

Ambani also announced the setting up of Harmony Interactive Centre, a platform for senior citizens to interact with "their peers in a space of their own and experience life anew", she said, adding that the first of these centres would be opened in South Mumbai. The Harmony Interactive Centre will have a library, computer facilities, interactive games, yoga, meditation and health camps.

Harmony is being distributed by The India Today Group and all aspects like stand sales , subscription fulfillment are part of Harmony's arrangement with India Today Group. The India Today Group has similar arrangements with some other prestigious titles like the Fortune.

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