To attract more readers and advertisers during festive season, Hindi newspaper Haribhoomi, has hit newsstands in new avatar from September12, 2011 onwards. With new layout and format, the newspaper is offering fresh content to its readers. However, these changes did not have any impact on cover price or ad rates of the newspaper.
It can be noted here that, recently, the newspaper had turned into the all colour format in most of the markets. For the newer look of the newspaper and changes in the font and layout, Delhi and Indore based professionals were hired. Kulbir Chikara, Group Editor, Haribhoomi, stated, “The new layout has been highly appreciated by the readers and the markets as well. This move of Haribhoomi will give it an edge over the competitors during the coming festive season.”
Chikara noted that a robust six month process has led to the final design of the newspaper. To get readers’ and advertisers’ feedback, a survey has been conducted in various markets.
A detailed note shared by the group noted that now newspaper will be avoiding long and unwieldy stories and will focus on well-edited, well-displayed compact stories. Font of the content has been set in a way that it is easier for elderly readers to go through the newspaper. Now newspaper will have bolder headlines with sober colours and light rulings.
Also, newspaper is now giving special focus on Edit-pages with a view of making in it readable to the readers of all tastes. Now, edit page contains compact pieces on religion, philosophy, poetry besides the regular write-ups. “All information columns have been redesigned with new logos and all the information contained in them come lively before the readers,” said Chikara.
It may be recalled that a few days back Patrika had also launched itself in new look. The new-look Patrika hit the newsstands on September 11, 2011.