Hindi daily Hari Bhoomi is planning to launch an edition in Bhopal soon. This will be the paper’s second edition in Madhya Pradesh after Jabalpur, which was launched in early 2008.
Speaking with exchange4media, SS Kataria, Vice President, Marketing, Hari Bhoomi, said, “Given the size of Madhya Pradesh, we have been planning to launch another edition in the state for greater coverage, and for that we are building a team of skilled members.”
On the promotion strategy, he said, “Our strategy is very different. We are a slow and steady starter and we acquire the market after gaining the readers’ trust.” He refused to divulged details on the promotion plans citing the competition factor.
Hari Bhoomi’s Jabalpur edition has a claimed circulation of more than 80,000 daily. A circulation of 1 lakh copies has been targeted for the Bhopal edition. As per the latest IRS figures, the daily has an average issue readership (AIR) of 14.3 lakh and is placed at No. 10 among national Hindi dailies.
Hari Bhoomi is currently published from Rohtak, New Delhi, Jabalpur, Raipur and Bilaspur. The group is also planning to launch two more editions from Gwalior and Raigad. An e-paper edition is also on the anvil.
Our typical marketing budget is usually 10 per cent of the topline spend