A joint bid for IRS 2012 has been announced. Hansa Research and Ipsos have entered into a Memorandum of Understanding (MoU) to jointly bid for the new Indian Readership Survey (IRS) contract that starts with IRS 2013.
Commenting on the development, Ashok Das, Managing Director, Hansa Research Group said that they were excited to work with Ipsos on this project and “hope to bring in a number of new ideas into IRS.”
Hansa Research has been conducting IRS for the last nine years. This association will combine Hansa’s extensive experience of readership measurement in the Indian context with Ipsos’ global expertise of conducting readership surveys in 60 countries.
Mick Gordon, CEO of Ipsos in India shared that Ipsos has introduced many innovations in the specialist area of market research. “We were the first to use CAPI and DS-CAPI in readership measurement. We believe we can add significant value to Hansa's proven expertise and experience,” he said.