Gujarati daily Sandesh came up with 3D edition in Ahmedabad last week. Apart from the regular newspaper, a 16-pages supplement, showcased advertisements in 3 dimensional views for which special glasses had been provided with the feature. The newspaper had come up with 2.5 Lac copies in the market for that day.
The newspaper claimed that this is the first 3D edition in the Gujarati newspaper domain. Parthiv Patel, Managing Director, The Sandesh Ltd, stated, “This is just a step forward in our endeavour to provide better mileage and opportunities to our business associates and offer a new experience to our readers.”
The edition carried 3D advertisements from diverse segments of the industries such as real estate, telecom, healthcare, consumer durables, FMCG, retail outlets, jewelers, hospitality etc.
Meanwhile, Devanshu Gandhi, MD, Vadilal Industries, the leading advertiser, stated, “Being in the food industry, it is important that our product shots are excellent and appealing to the consumers. Sandesh’s 3D feature gave us an opportunity to highlight our ice creams such that the reader would feel that it is served right in front of them.”
Also, Uday Bhatt, CMD, Galaxy Group of Companies, remarked, “It was like presenting the customer with a 3D model of our scheme through the feature.”
The Sandesh Limited is a listed and public limited company with Head Quarter at Ahmedabad. Till 1984, Sandesh was a single edition newspaper published from Ahmedabad. Then under an expansion programme new editions were launched from Baroda, Surat, Rajkot and Bhavnagar in 1985, 1989, 1990 and 1998 respectively.