Top Story

e4m_logo.png

Home >> Media – Print >> Article

Gujarati Mid-day launches ‘Hot Property’ weekly supplement; signs up 23 advertisers

06-September-2008
Font Size   16
Share
Gujarati Mid-day launches ‘Hot Property’ weekly supplement; signs up 23 advertisers

Gujarati Mid-day, Mumbai's Gujarati evening newspaper, has recently introduced a 16-page real estate broadsheet section, ‘Hot Property’, that goes out along with the newspaper every Saturday. This supplement was introduced towards the end of August 2008. According to an official statement, Mid-Day has already signed up 23 advertisers.

Manajit Ghoshal, CEO, Mid-day Infomedia, said, “Our research indicated a significant demand for a dedicated real estate section among Gujarati readers. We found many builders also keen to reach the cash rich Gujarati community and investors through such a resource. We are delighted to be the first to provide a dedicated section for this purpose.”

The section deals with a variety of issues related to real estate including deals on new houses, tips for decorating interiors, vaastu as well as practical advice on home financing and more. It also plans to cover information related to residential and commercial property market of not only Mumbai but neighbouring regions like Gujarat, Pune, Nashik, etc. There are sections like ‘New Projects’, ‘Area Watch’ and a ‘Knowledge Series’ on real estate terminology like FSI, TDR, EMI, etc.

The statement says the weekly supplement also promises to advise people on realty rates across the city, realty news, and property related questions and answers by a renowned advocate.

The company says that the “broadsheet format was determined by feedback from readers and advertisers on aspects that support better display of property photographs, information and advertisements and therefore creates even greater reader engagement”.

Gujarati Mid-day has a circulation of 75,000 copies in Mumbai.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO