Gujarati Mid Day, a Gujarati daily in Mumbai, is celebrating its 11th Anniversary on February 11, 2006. The publication has used the number 11 in all the activities involved in the celebration and a mega 238-page all colour special edition with 11 supplements has been printed for the day.
Commenting on the event, Cyriac Mathew, COO, Mid Day Multimedia Ltd, said, “11 is a good number and we have crossed the one-decade mark, so we felt there was a need to announce to the world that we have arrived, and hence this initiative. The editorial and the sales teams came up with the wonderful idea of ‘Ek Aur Ek Gyarah’. The editorial focussed on the father and son combination that have made an impact in different walks of life and took that idea forward, and then we took it to the advertisers.”
The theme of the issue, as Mathew mentioned, is ‘Ek Aur Ek Gyarah’. Eleven special supplements cover successful combinations from different walks of life – film, business, television, etc. Speaking on the advertiser response to the issue, Mathew said, “We have received an overwhelming support from the industry. There are a lot of new clients like Citibank, who never advertised in Gujarati Mid Day, and have come up with full page ads.”
It is the first time any Gujarati daily has done such a large issue in all colour, wherein the ad volume is what other Mumbai Gujarati newspapers would do in a week.