Top Story

e4m_logo.png

Home >> Media – Print >> Article

Guest Column: Publisher's ABBY, there is still time: Sanjeev Kotnala

19-February-2016
Font Size   16
Share
Guest Column: Publisher's ABBY, there is still time: Sanjeev Kotnala

With the ABBY Awards 2016 coming closer, Sanjeev Kotnala, Head catalyst, INTRADIA,  urges Publishers to send entries for the Publishers Abby at Goafest this year…

It is 7th April 2016. Late in the night,Final publisher Abby just got claimed.

You will need an extra drink or two; You need to get sloshed tonight.

Maybe, you will find a shoulder to wet, Maybe, 2017 will be better; Maybe, drinks will not hit you, Maybe, they will hit you harder.

You hate yourself, For having not entered Publisher’s ABBY, You know your work was better; Was it worth to enter!

You hate the Tweet, the Instagram & Facebook pictures, They have just started hitting your smartphone. You carefully switch it off, You know Tweet & pictures will be there tomorrow; You know they could have been all yours.

Yes, maybe it could really have been you, Smiling, proud, celebrating  not just congratulating, Not cribbing disappointed irritated and hiding.

Or maybe, you were not meant to be on stage, Or maybe, what you did last year was trash Only you know...
Where will you be on the night of April 7th! Maybe you can decide, You want God’s help to hit jackpot, Help him by picking the numbers first, There is still time.

Visualise yourself, Use the power of affirmation, Believe in the laws of attraction; Decide now and here, There is still time.

2015- 13 categories just 16 ABBY, Make it better this time, Come enter your best work; There still is time...

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems