The government is looking into the launch of the digital terrestrial transmission (DTT) in India and is keen on French assistance for its implementation.
“We are examining the DTT platform for India and will be keen to know the French aspect about the DTT. We want to learn from their experience and plans on DTT,” Sushma Swaraj, the I&B minister, said while speaking at an Indo-French seminar on new technologies in the broadcasting industry.
The minister said in all the 40 cities, where private FM radio operators have been allowed, one channel has been reserved for education. Dwelling on the KU-band DTH guidelines finalised by the government, Swaraj said “very careful thought and consideration” has gone into framing of the guidelines.
The DTH platform could also prove useful in providing value-added services on the same infrastructure in years to come,” Swaraj said, adding the investors will come forward for setting up earth stations and tapping the lucrative niche market of DTH viewers.
The minister said that radio, like any television, will cover the audience at three levels (local, regional and national) in three forms-entertainment, information and education.
"Both radio and television have vast forward and backward linkages. Expansion of network, improvement of technology and better content will help the market of broadcasting consumers to grow,” Swaraj added.
She further said that the success of new technology will be its acceptability, cost effectiveness and user friendliness.