Top Story


Home >> Media – Print >> Article

Good response to Dainik Bhaskar’s ‘Crack the Case’

Font Size   16
Good response to Dainik Bhaskar’s ‘Crack the Case’

Dainik Bhaskar Group has received over 180 entries for the recently announced ‘Crack the Case’ contest, wherein participants are required to provide solutions for the Group’s success case study, deliberating on next steps.

Entries have been received from organisations such as Strategem, Rediffusion, IDBI, Deloitte, Network 18 Media, O&M, ICICI, IMRB, SAIL, Titan, and HDFC, among others.

Commenting on this endeavour, Sanjeev Kotnala, VP Marcomm, Dainik Bhaskar Group said, “We have always spoken to the industry in various manners and forum. This time we have created a platform for the industry to tell us what, according to them, should be the next step taken by the Group. We are looking forward to insightful entries.”

One has to log on to the company website to register and receive a copy of the case study. After MICA and IIM Ahmedabad, IIM Bangalore has now created a case study on Dainik Bhaskar Group, showcasing its triumph in Maharashtra. The case explains the working and expansion of the Group and ends with the question – “Which market should Dainik Bhaskar Group enter next?”

There would be two rounds of screening. The initial screening in round one will be done by the management of Dainik Bhaskar Group. The second round of judging shall have the participants to come and present the case to the jury members.

The jury would include senior management of Dainik Bhaskar Group, Professor Seema Gupta from IIM Bangalore and other industry stalwarts. The participants would be flown down from their locations to Mumbai for case study presentation of round two, where the final results would be declared.

Last date for submission of entries is October 15, 2012.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.