Top Story

e4m_logo.png

Home >> Media – Print >> Article

Golden offer from Modern Bread

19-November-2001
Font Size   16
Share
Golden offer from Modern Bread

In a bid to promote Modern Bread, Hindustan Lever Limited (HLL) has tied up with Oyzterbay and is offering buyers prize of 22K gold and five mega prize of Rs 1 lakh each. All this for a 400 gm milk bread pack priced at Rs 10.

HLL has decided that it is not enough to merely acquire a chain of bakeries from the government. So every 400 gm loaf of Modern Bread priced at Rs 7 now come with a free sachet of face wash.

Along with the face wash there are 25,000 Oyzterbay certificate ranging from Rs 101 to Rs 5001 for others. Rs 1 lakh each includes Oyzeterbay treasure chests of gold and gem jewellery. According to industry sources Modern Bread sales have been rising steadily ever since HLL took over the company. During 2000-01, sales added up to Rs 102 crore, up from Rs 78 crore in 1999-2000.

For Oyzterbay, HLL’s partner in campaign, it has been a case of finding the right buyer. According to the company the premium bread caters to Sec “A”, something that gels well with the brand image. The campaign, which is running in five major cities, will help the company to reach one crore households.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.