Top Story

e4m_logo.png

Home >> Media – Print >> Article

Gold coin offer from Lux

21-January-2001
Font Size   16
Gold coin offer from Lux

Lux is offering 22-carat gold coins embedded in its soap. The offer, available on 100 gm and 150 gm packs of Lux, is already under way. On finding a coin consumer has to call up a number which is being advertised. The first 10 caller will win an additional 30 gm of gold. The six-week-long promotion will continue till December 15, 2000. The offer is being backed by a television advertisement, featuring film star Rani Mukherjee.

Tags

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India