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Godrej Soaps to relaunch old brands

Godrej Soaps to relaunch old brands

Author | NULL | Monday, Jan 01,1900 9:07 AM

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Godrej Soaps to relaunch old brands

On the cards is a plan to relaunch some of the older brands that have been practically phased out of the market. The new-look Godrej Soaps portfolio could again see old brands like Vigil, Fresca, Marvel, Evita, Godrej No 1 and Ganga, making a comeback, in a different form.

Godrej Soaps enjoys a 6 per cent market share in the soaps market estimated to be Rs 4,500 crore.

Tags: e4m

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