The Rs 715 crore Godrej Soaps' consumer products division is expected to yield a higher growth during the current fiscal, following an impressive performance of its newly launched Fairglow soap brand.
The management attributes this to the improved performance of its main business of soaps and hair colour. Its leading soap brand Fairglow met with tremendous success and raked in a revenue of Rs 77 crore within the first year of its launch and it is still continue to grow. Godrej soaps is also considering to broaden its product base and will introduce new products in personal care and household care.
For the first half of the year, it registered an impressive growth of 17 per cent in terms of volumes and value. The diversified Godrej Soaps decided to demerge its businesses with effect from April 1, 2001. Its consumer products (soaps and toiletries) business has been demerged into a new company called Godrej Consumer Products (GCPL).
Godrej Soaps enjoy a 7 per cent market share in the soaps market estimated to be around Rs 4,500 crore.