Top Story

e4m_logo.png

Home >> Media – Print >> Article

Godrej leads in rural hair dye market

11-July-2001
Font Size   16
Share
Godrej leads in rural hair dye market

The Rs 470-crore Godrej Consumer Products Ltd's powder hair-dye (sachet pack) has grown to become the largest selling brand in the hair-dye rural market, according to H K Press, president and executive director.

The brand has managed to capture 32 per cent share of the rural hair-dye market in India. Priced at Rs 7, the sachet pack has surely clicked with the rural Indian consumers.

The domestic hair-dye market is valued at Rs 250 crore, growing at the rate of 25 per cent per annum. Godrej is leading the market with 45 per cent market share, followed by Hygienic Research with 19 per cent share and Henna Exports with 13 per cent market share.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO