The Rs 470-crore Godrej Consumer Products Ltd's powder hair-dye (sachet pack) has grown to become the largest selling brand in the hair-dye rural market, according to H K Press, president and executive director.
The brand has managed to capture 32 per cent share of the rural hair-dye market in India. Priced at Rs 7, the sachet pack has surely clicked with the rural Indian consumers.
The domestic hair-dye market is valued at Rs 250 crore, growing at the rate of 25 per cent per annum. Godrej is leading the market with 45 per cent market share, followed by Hygienic Research with 19 per cent share and Henna Exports with 13 per cent market share.