Top Story

e4m_logo.png

Home >> Media – Print >> Article

Godrej identifies 5 power brands for growth

06-December-2001
Font Size   16
Godrej identifies 5 power brands for growth

Godrej Consumer Products has identified five power brands from its existing portfolio for fuelling future growth. The company has also appointed merchant banker Kotak Mahindra to hunt for potential takeover candidates in the fast-moving consumers goods category.

GCPL has identified toilet soaps Cinthol, FairGlow and Godrej No.1, Godrej Hair Dye and liquid detergent Ezee as its growth engines. While these brands will be pushed aggressively nationwide, the others will be supported in pockets where they are strong.

According to industry sources GCPL is also planning to enter new categories through acquisitions and in-house developments of brands. These new categories maybe hair oil, paper napkins and sanitary napkins.

Post-Godrej Soaps demerger, GCPL in its first year of operation (FY 2001-02) has repositioned Ezee with fabric conditioner. Godrej plans to launch different variants of Ezee to extend the brand from one targeted at washing expensive T-shirts to fabric softeners to cool cottons.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign