Top Story

e4m_logo.png

Home >> Media – Print >> Article

Goafest 2015: Taproot and ideas@work win 3 metals each at Print Craft Abbys

11-April-2015
Font Size   16
Share
Goafest 2015: Taproot and ideas@work win 3 metals each at Print Craft Abbys

No Gold metals were awarded in the Print Craft Abbys this year at Goafest 2015. Taproot and ideas@work win 3 metals each.

Taproot wins 3 metals, including 2 Bronze and 1 Silver. Taproot’s first bronze was for their campaign God Like/ Anti Religious for their work in Times of India (Copywriting below 100 words). The second Bronze was for Bandra Fest Kids/ Music/ Thematic under the category Best use of illustration.

Ideas@work wins 1 Silver and 2 Bronze metals in the Print Craft Abbys. They win silver for their campaign ‘Sweet Jalapeno’ (Copywriting below 100 words). Their first bronze was for Bandito/ Juan (Art direction for print advertising). Their second bronze was for their work Classic Salted (Art direction for below the line work).

Autumn Winter Communications & Design won 2 silver metals in Print Craft Abbys. The first Silver was for ‘Wear your Aura’ (Best use of Typography) and second Silver for same campaign under another category (Art direction for below the link work).

ITSA- HCL Technologies won Bronze for ‘Coffee Table Book- Relationship Beyond The Contract’ (Art Direction Below The Line Work).

JWT won one Bronze for ‘An eye for an eye campaign’ (Art Direction Below The Line Work).

DDB Mudra Group and Alok Nanda Company won 1 Silver each. DDB Mudra got their Silver for Bi- Xenon Head Lamps/ Automatic Distance Control campaign for Volkswagen (Art Direction For Below- the- line work).

Alok Nanda Company won Silver for their campaign ‘A Short Story’ (Copywriting below 100 words) for Crossword.

Below is the list of winners:
 

 

Creative ABBY Awards - 2015
RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY
Category Name Sub Category
#
Sub Category Name Entry
Number
Brand Title / Caption Organization Metal
Broadcaster Abby A10 Statement of Best TV Program For
Cause Related Marketing
1 BINDASS B FOR CHANGE GENX ENTERTAINMENT LIMITED (GENX) Gold
Broadcaster Abby 2 CNN-IBN & IBN7 POWER OF 49 TV18 BROADCAST LTD Silver
Broadcaster Abby 5 COLORS CODE RED LAUNCH CAMPAIGN COLORS MARKETING Gold
Broadcaster Abby 6 NEW DELHI TELEVISION (NDTV) NDTV DETTOL BANEGA SWACHH INDIA NDTV Bronze
Broadcaster Abby A13 Statement of Best Original Music Score
For A TV Program
1 CHUTTI TV SUNTV NETWORK LTD KIDS CHANNEL PROMOS CHUTTI TV SUNTV NETWORK LTD Bronze
Broadcaster Abby 2 SABTV-TARAK MEHTA KA OOLTA CHASHMA YEH HUMME KYA HOGAAYA ? SAB TV (MSM NETWORK) Silver
Broadcaster Abby 4 Bindass Play Bindass Play (Brand Film
Music Video)
UTV Entertainment Television Ltd. Gold
               
Print Craft 24A Art Direction for Print Advertising 18 All That's Good Bandito ideas@work Bronze
Print Craft 19 Juan
Print Craft 24B Art Direction For Below-the-line work 5 HCL Technologies Coffee Table Book- Relationship Beyond the Contract ITSA - HCL Technologies Bronze
Print Craft 7 LAWMAN PG3(catlog) Wear Your Aura AutumnWinter Communications & Design Silver
Print Craft 9 ICARE EYE HOSPITAL AN EYE FOR AN EYE (CAMPAIGN) JWT India Bronze
Print Craft 10 AN EYE FOR AN EYE (CAMPAIGN)
Print Craft 11 AN EYE FOR AN EYE (CAMPAIGN)
Print Craft 12 All That's Good Classic Salted ideas@work Bronze
Print Craft 13 Pussies
Print Craft 14 Response
Print Craft 15 Acacia Tree
Print Craft 28 Volkswagen Bi-xenon Headlamps DDB Mudra Group Silver
Print Craft 26 Automatic Distance Control
Print Craft 27 Hill Hold Function
Print Craft 24C Copywriting (Below 100 words) 10 All That's Good Sweet Jalapeno ideas@work Silver
Print Craft 11 Pussies
Print Craft 12 Classic Salted
Print Craft 13 Response
Print Craft 14 Acacia Tree
Print Craft 24D Copywriting (Above 100 words) 7 Crossword A Short Story Alok Nanda and Company
(Communications) Pvt.Ltd
Silver
Print Craft 21 The Times of India God-like TAPROOT DENTSU Bronze
Print Craft 22 Anti-religious

 

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking