Top Story


Home >> Media – Print >> Article

Global launch of Good Knight soon

Font Size   16
Global launch of Good Knight soon

Sara Lee is planning to take Good Knight, the insecticide brand of its Indian subsidiary Godrej Sara Lee, global. Sara Lee will be paying a three per cent royalty on sales to the Godrej group for using the brand rights.

The company plans to introduce Good Knight in Indonesia, Philippines, China and other Asian countries. Good Knight, with an annual turnover of around Rs 250 crores, is one of the biggest brands in the portfolio.

The other Sara Lee household insecticide brands are Redsect, Vape and Vapona. Godrej Sara Lee has a market share of about 40 per cent in the Rs 500 crore household insecticides market. Godrej Sara Lee's other brands include Hit, Jet and Banish.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.