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Global launch of Good Knight soon

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Global launch of Good Knight soon

Sara Lee is planning to take Good Knight, the insecticide brand of its Indian subsidiary Godrej Sara Lee, global. Sara Lee will be paying a three per cent royalty on sales to the Godrej group for using the brand rights.

The company plans to introduce Good Knight in Indonesia, Philippines, China and other Asian countries. Good Knight, with an annual turnover of around Rs 250 crores, is one of the biggest brands in the portfolio.

The other Sara Lee household insecticide brands are Redsect, Vape and Vapona. Godrej Sara Lee has a market share of about 40 per cent in the Rs 500 crore household insecticides market. Godrej Sara Lee's other brands include Hit, Jet and Banish.


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