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Glee all the way for Chitralekha Group

Glee all the way for Chitralekha Group

Author | exchange4media Mumbai Bureau | Friday, Mar 26,2004 7:00 AM

Glee all the way for Chitralekha Group

Chitralekha Group is going ecstatic. Things just seem to be happening right for the Mumbai-based publication house. From an increase in readership to bagging a few awards to launching new bimonthlies – successes come in a row for the group.

Launched in 1950, Chitralekha has been dominating the Gujarati market with an impressive readership. “Chitralekha Gujarati has no competition in its genre and it continues to remain number one since inception,” claimed Bharat Kapadia, Publisher, Chitralekha Group. “This IRS proves how we have expanded the gap with our distant competitors,” he stated, referring to the latest IRS data.

Talking about Chitralekha Marathi in the same breath he said: “For the newer entrant, Chitralekha Marathi, it’s a good feeling to have crossed our competition in readership. It’s a different thing that we knew this was coming, as we are comfortably higher than our nearest competitor in circulation.”

Considering that regional magazines are difficult to market, the growth definitely has come as a shot in the arm for the group. Agrees Kapadia: “The growth goes with our motto of staying ahead. We have introduced many new features. We have set newer targets in terms of content and packaging. Constant upgrading of production values and staying competitive in terms of news, views and analysis have been our hallmark. We are comparable with the best in the country.”

Moving on to another direction: Chitralekha Marathi’s Diwali edition has recently bagged an award. As per Kapadia, it’s been a prestigious award as far Marathi publications go, and around 150 publications competed for it. “More than 800 Diwali issues from different publication houses have become a special feature of Marathi journalism. Many renowned editors, journalists, writers, artists have established themselves in this field through these annual issues,” he said. Chitralekha won the first prize of Rs 25,000 and a memento from the All India Marathi Journalists’ Association and Ramsheth Thakur Samajik Vikas Manch.

Meanwhile, the group decided to evolve its special editions as quarterly magazines. “We have launched two highly successful magazines — Chitralekha Travel and Chitralekha Lifestyle within last three months. Both have tremendous potential in reaching the apex of the Gujarati pyramid effectively. The impact of Chitralekha Travel was such that we went for reprint within five days of launch,” Kapadia said. The inaugural issue of Chitralekha Lifestyle was based on the theme, ‘wedding’. “This too, was an instant sell-out,” he claimed.

At the moment, the group is putting together the second issues of Chitralekha Travel and Kapadia is optimistic that this also would be a roaring success.

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