T3, the gadget lifestyle magazine from Infomedia 18 Ltd, has launched its new-look issue this month. The whole magazine has been overhauled from top to bottom and new easy-to-understand sections have been added. The all new May 2009 issue of T3 is now available on newsstands.
On the occasion of the release of the redesigned issue, Deepak Dhingra, Executive Editor - T3, Infomedia 18 Ltd, said, “T3 has always been a classy magazine, and everything that we cover – from the gizmos to the girls, needs to confirm to what we internally refer to as the T3 Style. The redesign takes that several notches higher and builds upon the premium look of the magazine. Not only that, it also significantly enhances the information we are able to provide to our dear readers.”
Speaking on the reason for the revamp of T3, Pooja Patil, Brand Manager, T3, said, “T3 is a partnership between Future Publishing Ltd, UK, and Infomedia 18 Ltd, which publishes the magazine in India. We have a 60:40 sharing ratio with them, so when the UK-based magazine had undergone a change, it was mandatory for us to follow it as we have 40 per cent of content from the UK.”
The magazine starts with a section called ‘Radar’ that covers what’s new from the world of gizmos, automobiles, watches and other products relevant to the magazine’s target audience. It also includes 360-degree reviews for hot gadgets. ‘Radar’ is complemented by new sections called ‘Play’, ‘Pulse’, ‘Home’ and ‘Work’ – each with a specific objective of its own. While ‘Play’ covers everything on games and entertainment, ‘Pulse’ features the latest in cars and all outdoor stuff. ‘Work’ presents gadgets that help readers become more productive, while ‘Home’ covers the best of home appliances.
Another new addition is the ‘big feature’, a detailed eight-page article that covers a new topic in detail each month. The famous T3 girls, exclusive reviews, and decisive verdicts are still there.