Top Story


Home >> Media – Print >> Article

Gadget lifestyle magazine T3 dons a brand new look

Font Size   16
Gadget lifestyle magazine T3 dons a brand new look

T3, the gadget lifestyle magazine from Infomedia 18 Ltd, has launched its new-look issue this month. The whole magazine has been overhauled from top to bottom and new easy-to-understand sections have been added. The all new May 2009 issue of T3 is now available on newsstands.

On the occasion of the release of the redesigned issue, Deepak Dhingra, Executive Editor - T3, Infomedia 18 Ltd, said, “T3 has always been a classy magazine, and everything that we cover – from the gizmos to the girls, needs to confirm to what we internally refer to as the T3 Style. The redesign takes that several notches higher and builds upon the premium look of the magazine. Not only that, it also significantly enhances the information we are able to provide to our dear readers.”

Speaking on the reason for the revamp of T3, Pooja Patil, Brand Manager, T3, said, “T3 is a partnership between Future Publishing Ltd, UK, and Infomedia 18 Ltd, which publishes the magazine in India. We have a 60:40 sharing ratio with them, so when the UK-based magazine had undergone a change, it was mandatory for us to follow it as we have 40 per cent of content from the UK.”

The magazine starts with a section called ‘Radar’ that covers what’s new from the world of gizmos, automobiles, watches and other products relevant to the magazine’s target audience. It also includes 360-degree reviews for hot gadgets. ‘Radar’ is complemented by new sections called ‘Play’, ‘Pulse’, ‘Home’ and ‘Work’ – each with a specific objective of its own. While ‘Play’ covers everything on games and entertainment, ‘Pulse’ features the latest in cars and all outdoor stuff. ‘Work’ presents gadgets that help readers become more productive, while ‘Home’ covers the best of home appliances.

Another new addition is the ‘big feature’, a detailed eight-page article that covers a new topic in detail each month. The famous T3 girls, exclusive reviews, and decisive verdicts are still there.


Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions